Last Updated on May 17, 2022
Search Engine Optimization is a game that’s always been hard to master. With more than 200 ranking factors to take care of, it gets overwhelming for webmasters to hit the right spot.
This is where Keyword Research Tools come in handy. Most of these tools are a part of more comprehensive SEO Tools. Whether you’re an expert marketer or a beginner, a keyword research tool should always find a place in your kitty.
A keyword is one of the factors responsible for getting your web page ranked on the first page of SERP.
Although user intent and relevancy of the content still remain more significant, the right set of keywords is a crucial part of SEO strategy.
Keywords are the words or phrases that searcher types in a search engine to get results for their queries.
Which makes it important for you to know, what people are searching for and can you help them by answering their queries through your content.
And a keyword research tool does exactly that. It tells you what else people are searching for on the internet apart from your primary keyword.
You will be amazed by the variety of queries that are happening related to your keyword. These are the queries that you need to target.
Ranking for a popular and competitive keyword is really tough and chances are that your page gets lost in the sea of the content without seeing the eyeballs of readers. It also takes a lot of time to rank for these keywords, may it be 3,6, or even 12 months.
On the other hand, if you go for the less popular and less competitive keywords that are generally the long-tail keywords, chances are that you will rank without investing many resources.
This should be your point of focus and part of your SEO strategy especially if your blog/website is new with less authority. Gradually over time, you can start aiming for more competitive keywords in your niche.
Now let’s quickly dig into our list.
Here are the 7 Best Keyword Research Tools you can use to find profitable-low competition keywords in 2022.
1. SEMrush
SEMrush is an all-in-one marketing toolkit for digital marketing professionals. It does a lot more than just doing keyword research.
Marketers love this keyword research tool when it comes to finding the keywords competitors are ranking for.
The tool also provides analytics reports for organic research, advertising research, display advertising, backlinks, keyword research, and product listing ads.
SEMrush helps you find the right keywords for SEO and PPC campaigns.
The SEMrush Keyword Research feature provides you with well-tried and tested keywords—the ones that help your competitors’ and industry leaders’ websites rank in Google’s and Bing’s top results.
You also get extended information on the value of organic and paid research. It also stores every keyword in its databases to give you useful information such as CPC, volume, the number of results, trend, and ad copies for the queried term.
You’ll also discover which of the biggest web players use each keyword, and their most popular landing pages.
This tool also enables you to analyze the data for both desktop and mobile indexes.
The SEMrush Keyword Research feature offers an excellent keyword matching option. With a list of alternate search queries, including particular keywords or keyword expressions, you can increase your web visibility opportunities.
To provide related keywords, SEMrush analyzes domains that are ranked in the Google and Bing top 100 for a particular search term and provides a list of the keywords they have in common.
The tool also helps you find the right combination of long-tail keywords.
SEMRush offers keyword research in 16 languages: English, French, German, Spanish, Italian, Portuguese, Dutch, Danish, Finnish, Hebrew, Russian, Norwegian, Polish, Swedish, Turkish, and Chinese (Simplified), which makes it a perfect tool for the owners of multilingual websites.
There are over 3,335,000 SEMrush users worldwide.
SEMrush Pricing
You can avail the 14-Day Free Trial
2. KWFinder
Find long-tail keywords with low SEO difficulty with the help of KWFinder.
KWFinder is a part of a super user-friendly package of 5 SEO tools developed by Mangools.
It is an easy-to-use keyword research tool bringing perfect keyword ideas.
The tool has more than 1.3 billion keywords in the database.
It is one of the most accurate keyword research tools when it comes to the keyword difficulty score and helps you find profitable keywords you can really rank for.
You also get a real-time keyword SEO difficulty in one click and can even expand your keyword research through Google SERP analysis based on specific SEO metrics.
The tool is designed to help you find hundreds of long-tail keywords with low SEO difficulty that your competitors are missing in a super user-friendly keyword tool.
KWFinder also integrates Google Suggest which makes it easier to find more keyword ideas.
The tool gives you exact search volumes even for close variant keywords that can be crucial to your SEO success.
With KWFinder you can select a country, state, or even city that fits your needs. Plus, you can choose from 40+ languages to get precisely localized results.
KWFinder Pricing
You can sign up for a free account which gives you 5 lookups per 24 hours, 50 keyword suggestions per search, and 100 backlinks per 24 hours.
3. Ahrefs
Ahrefs provide a great toolkit to grow your search traffic, research your competitors and monitor your niche.
It helps you to learn why your competitors are ranking so high and what you need to do to outrank them.
Ahrefs include tools like competitive analysis, keyword research, backlink research, content research, rank tracking, and web monitoring.
The keyword explorer presents you with thousands of keyword ideas, keyword difficulty & advanced metrics.
You get thousands of relevant keyword suggestions from the mammoth database of over 3 Billion keywords.
The keyword difficulty score and advanced keyword metrics help you make educated decisions about which keywords to target.
Keywords Explorer will also show you annual search volume trends and give you some great insights into searchers’ behavior and SERP ranking history.
This keyword research tool runs on a huge database of more than 3 Billion keywords, which is updated with fresh data every month.
Enter up to 10 “seed” keywords into Ahrefs’ Keywords Explorer and you’ll get a huge list with thousands of great keyword ideas.
Keywords Explorer also helps you determine how hard it would be to rank in the top10 search results for a given keyword by calculating its “Keyword Difficulty” score, on a scale from 1 to 100, with the latter being the hardest.
You also get the advanced metrics that show you: return rate, clicks per search, % of clicks, % of paid clicks, and more.
This tool gives you access to 12 trillion backlinks and 1 billion pieces of content.
Ahrefs Pricing
You get a 7-day trial for $7. The 7-day trial gives you full access to all tools and features of the chosen plan.
4. Serpstat
Serpstat is a growth hacking tool for SEO, PPC, and Content Marketing.
Using this tool you can benefit from your competitor’s experience in attracting leads through organic and paid search, track your main competitors, and improve your content, as well as your SEO and PPC efforts.
It gives you a list of proven and profitable keywords that your competitors and niche leaders use to make it to the top positions in search results.
You can also compare your keywords to different performance indicators, such as search volume, cost-per-click, competition level, or the number of search results.
Serpstat keyword research tool lets you find keyword variations and search suggestions to expand your semantic core and enrich your web content with tested keyword variations to successfully optimize your pages.
This Keyword research tool is available in all major languages spoken and also gives you long-tail keyword ideas with just a click.
The tool also helps you analyze keyword trends through an easy-to-understand graph that shows how users’ interest in a keyword has been fluctuating over the last year.
Serpstat shows a full list of search results for a keyword along with additional data such as organic keywords, the number of Facebook shares, and the potential traffic score for each individual page.
Serpstat Pricing
You can get started with Serpstat for Free.
5. Keywords Everywhere
The Keywords Everywhere tool is available as an extension and is completely Free to use.
This keyword research tool can be easily installed on either Chrome or Firefox.
It provides Free Keyword search volume for 15+ websites like Google Analytics, Google Search Console, Moz, Majestic, YouTube, Amazon & more.
The best part is that it shows you the Google keyword search volume, cost per click, and competition data of keywords on multiple websites.
This tool saves you the hassle of copying data from various websites and using the Google Ads keyword planner to see relevant search volume and CPC data.
The tool also allows the user to get keyword metrics for any list of keywords and also lets the user download the list in Excel, CSV, or PDF file formats.
Keywords Everywhere Pricing
Keywords Everywhere Tool is completely Free to use. Though if you want additional functionality and unlock SEO metrics, you can purchase credits that are valid for a year.
6. SpyFu
SpyFu lets you download your competitor’s most profitable keywords and ads for Paid and Organic Search.
Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 12 years.
The SpyFu keyword search helps you start building an SEO strategy or improve on an existing campaign by showing you unlimited searches on millions of keywords, you need just one to start.
The tool gives you similar, road-tested terms for your seed keyword that you can filter down into a tailored list for your campaign.
Unlimited searches on millions of keywords help you cover every angle of your workflow from rank history to initial keyword research to learn what makes these domains rank.
The tool also helps find advanced insights with every keyword search by offering stats like search volume, daily clicks, and a calculated value of an organic click.
SpyFu Pricing
7. LongTailPro
This is a great keyword research tool to uncover Long Tail Keywords in minutes to rank your pages high in Google.
LongTailPro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your niche.
With the Long Tail Pro, all it takes is a single seed keyword to get up to 400 long-tail keywords within seconds.
The tool enables you to pull up keyword metrics in an instant and helps you understand how well it’ll work for your campaign.
Using the average keyword competitiveness metric, you can calculate the viability of keyword ideas for your brand on a scale of 0 to 100.
All you need to do is enter your domain URL to your Long Tail Pro and calibrate the keyword competitiveness recommendation for your project.
The tool color-codes keywords according to their difficulty, with green being easy, yellow being moderately difficult, and unshaded being out of your reach.
LongTailPro is also an SEO tool that uncovers in-depth metrics such as Trust Flow, Citation Flow, Site Age, and Referring Domains to gauge your chances of outranking your competitors.
LongTailPro Pricing
The tool is available with a free 7-day trial.
What is a Keyword Research Tool?
A Keyword Research Tool is software that gives you suggestions of all the similar and relevant keywords that searchers have used apart from the primary keyword. These tools use Google Suggest to generate hundreds of long-tail and semantic keywords for any keyword. They also indicate the search volume, CPC, keyword competitiveness, paid difficulty, SEO difficulty, and many more factors.
Conclusion – Best Keyword Research Tools
These were some of the best and most used Keyword Research Tools that are available on the internet. All these are multi-purpose SEO tools that will not only help you find the right keywords but also help in ranking your content on the first page of SERPs.
You should not use all the tools but instead, stick with one and master it.
Since SEO is complex, so are these keyword research tools. There is a bit of a learning curve in each tool but once mastered, these tools will help you in On-Page SEO and Off-Page SEO optimization of your website or blog.
It’s a wrap then. Will see you in the next post.
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So which Keyword Research Tool do you use the most?
And if you don’t believe in keyword researching before publishing your content or don’t use any Keyword Research Tool till now, it is highly recommended to start using one.
Is there any keyword research tool you love using and is missing from our list, then please tell us in the comment section below, and we shall add it to our list of the Best Keyword Research Tools to start using in 2022?
