Last Updated on May 17, 2022
Today every brand understands the power and value of social media. Every company today has realized that they can no longer neglect the importance, social media has in growing and scaling their business.
Social Media in no time has replaced the old school marketing techniques and has become the most effective way of interacting and engaging with the wider audience.
Everyone is playing this social media marketing game for staying active on every social media platform possible. This is where it gets a bit overwhelming to manage all the social profiles on a daily basis.
With the rise of social media, much social media management and marketing tools have surfaced online. They are designed to take care of your social presence by auto-scheduling your content, engaging with your audience, getting teams together, and providing feedback through their robust analytics report.
But the question remains which social media management tool is best for you?
And the answer is quite simple, ‘It Depends’.
It depends on your social needs and requirements, meaning on which platform your target audience is most active, which platform is best for selling, which platform has got the best reach, which tool is in your budget, do you want to increase your brand reach or getting quality leads is more important to you, and most importantly on which platform you’re are on.
The three major features that make a good and comprehensive social media management platform are – social engagement, publishing plus RSS integration, and great analytics reporting.
So having the right mix of social media management tools is crucial for your brand’s success.
Well, this post is all about giving you the best social media management tools that you can try in 2022.
Without further ado, let’s jump right in and find out the Best Social Media Management Tools to use in 2022.
1. Hootsuite
Hootsuite is one of the best social media management tools that help you manage all your social media in one place and is trusted by employees at 800+ of the Fortune 1000.
You can make your social presence active 24/7 by automatically scheduling hundreds of social media posts at once, across your social accounts.
With Hootsuite bulk scheduling feature, you can save time and effort by uploading, editing, and scheduling hundreds of social media posts at once, in CSV format.
You get a clear overview of all of your scheduled social media content—displayed in a list, or shown in a daily, weekly, or monthly view in the content calendar.
Hootsuite’s social media management tool is great for content curation as well. Just create search streams by hashtag, location, or keyword to find compelling and curate content that you can share on the fly.
Using this tool you can save time with pre-approved content teams that can post, all in a shared content library.
You can also assign social media tasks to the appropriate team, department, or region that results in boosting efficiency, accuracy, and response times.
The tool lets you create customized analytics dashboards or use one of their templates, to learn more about how your followers engage with your content.
With its social media analytics, it is easy to create and export custom reports that show your results in a well-organized fashion.
Hootsuite also has a mobile app through which you can easily edit, approve, and manage scheduled messages on the fly, anytime, anywhere.
It also has a chrome extension. With the Hootlet Chrome extension you can schedule content you discover while surfing the web.
The tool offers support for every major social network including Facebook, Twitter, LinkedIn, Instagram, YouTube, Google+, Pinterest, and WordPress blogs.
Hootsuite is trusted by 16+ million users in 175+ countries for managing social media.
Pricing
You can try the Free Plan that is restricted to 1 User, 3 Social Profiles, and 30 Scheduled Messages or You can go for a paid plan with which you get a Free 30-day trial with Hootsuite.
2. Buffer
Buffer makes it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place.
Over 80,000 businesses use Buffer for managing their social media.
The tool lets you schedule content and checks analytics for all your social accounts in one place, rather than going to six different networks.
You can use the analytics to see your social media performance, understand how to improve your results, and create reports for your manager or clients.
Just schedule posts for all of your social accounts at once and Buffer will publish them automatically, according to the posting schedule you put in place.
Buffer’s social media management tool lets you add up to 25 team members to your Buffer account and give them the appropriate access levels — full posting access or approval required.
Buffer supports all major social media platforms integration in its tool.
Whether you’re browsing the web or on the go, you can easily add content to your queue with the browser extensions and mobile app of Buffer.
Pricing
You can get started with a free plan that offers 3 social accounts and 10 posts per social account. Upgrade to premium if required.
3. Zoho Social
Zoho’s social media management tool offers the easiest way to manage your brands on social media.
Zoho Social is a complete social media management platform for businesses and agencies.
You can manage multiple social channels, schedule unlimited posts, monitor keywords, and collaborate with your team, all from a single dashboard.
It lets you schedule your posts for times when your audience is most active. and you can also choose from the best-time predictions, or create your own publishing schedule.
You can even visualize your content pipeline with an intuitive publishing calendar that lets you organize your posts the way you want.
The multiple listening columns help you stay tuned to everything that’s relevant and respond in real-time and engage with your audience as often as you like.
Zoho provides best-in-class social analytics to help you understand who your audience is and how they engage with you on social media. You can go with pre-built reports, or create new ones from scratch based on the stats that matter to you.
The tool enables you to collaborate on ideas to create awesome content and also discuss reports, tag your team members for feedback, and make better decisions together.
Zoho social supports all major social media platform integration.
Pricing
You can get started with Zoho Social for Free.
4. Sprout Social
Sprout Social’s social media management software and solutions help you find, form, and deepen real connections with the people who love your brand.
The tool provides features like analytics, engagement, publishing, and listening.
Sprout Social is an official marketing partner of social media networks including Facebook, Twitter, Instagram, Google+, Linkedin, and Pinterest.
You can streamline and effectively scale social monitoring and engagement efforts with a unified social inbox.
The tool lets you effortlessly plan, create, manage and deliver social content and campaigns as a team.
Sprout Social drive strategic decision-making across the business with meaningful insights from social data and analytics.
It helps you uncover trends and extract actionable insights from social conversations to better inform marketing strategy.
Bambu, Sprout’s advocacy platform gives your employees a simple way to amplify your brand’s reach by sharing curated content across their social networks.
The platform has more than 25,000 happy customers including world-class brands and organizations of all sizes.
Pricing
You can sign up for a free 30-day trial.
5. Postcron
Postcron makes it easy for you to schedule posts on Instagram, Facebook, Twitter, LinkedIn, Google+, and Pinterest.
It is one of the best social media management tools that not only saves your time but also increases your traffic and engagement with your audience.
This tool lets you auto post on Instagram, Facebook Pages, Facebook Groups, Twitter, Linkedin, Google+ & Pinterest all from one place.
The unique feature of this tool is its ability to post up to 1000 posts, pins, or tweets at once from an Excel or Google Docs file.
Postcron also adds your logo or watermark automatically on all your posts so content plagiarism can be avoided.
Pricing
You get a month of subscription for Free with Postcron.
6. CoSchedule
Get a holistic view of your social strategy from CoSchedule’s social engagement report. With this social media scheduling tool from CoSchedule, you will be able to manage all your social promotion and marketing efforts in one place.
This is a kind of all-in-one social media app that brings your entire promotional workflow into one centralized location.
With its social smart capability, use best time scheduling to intelligently share your messages at the highest traffic times for each network with minimal effort.
This tool also lets you schedule dozens of social media messages in bulk by helping you create a predefined social sharing plan to reuse again and again.
It also allows you to instantly share content from anywhere on the web without ever leaving your browser.
The re-queue feature takes into account your entire social schedule, promotes your messages at the most optimal times, and also finds the gaps in your schedule.
CoSchedule supports all major social media platforms’ integration in its tool.
You also get a holistic view of your social strategy from CoSchedule’s social engagement report and also review your social strategy with unique reports for every social platform.
Pricing
You get a Free 14-day trial with CoSchedule. There are also plans for individuals starting at $20-40 per month.
7. Crowdfire
Crowdfire helps you discover and schedule content, and manage all your social accounts from one place.
It helps you keep an eye out for updates from your website, blog, or online shops and create quick, beautiful posts for every update to easily share on all your social profiles.
This tool automatically discovers articles and images your audience will love, so you can share them all on your social profiles.
Crowdfire schedules all your posts in advance and publishes them automatically at the best times or at times chosen by you.
The tool also customizes your posts for all your social profiles, taking away the headache of crafting separate posts for each individual social network.
More than 19 million users all over the world use Crowdfire.
Crowdfire supports all major social media platform integration and is available as a website software, mobile application, and mobile app.
Pricing
You can signup for a Free account on Crowdfire which is restricted to 1 profile per social network and 10
8. Tailwind
Tailwind’s social media management tool is your end-to-end solution for winning on Pinterest and Instagram.
Yes, this tool only supports 2 social media platforms but does it extremely well. It is specialized and optimized for these two platforms.
It helps you in saving your time by offering features like bulk image upload, drag-and-drop calendar, multi-board pinning, Pin looping, hashtag lists, and many more shortcuts.
Tailwind does a great job at maximizing the reach of your post as it automatically optimizes your Pinterest and Instagram schedules based on when your audience is most engaged.
The browser extension lets you easily create multiple posts from any site with one click – even repins on Pinterest and regrams on Instagram.
You can also manage multiple Pinterest and Instagram accounts, and invite colleagues to collaborate with you.
Tailwind is a Pinterest & Instagram Marketing tool of choice around the globe.
With its Hashtag Finder, reach more of the right people by having the best Instagram hashtags automatically suggested to you.
Tailwind is affordable for small businesses and extensible for the Enterprise and is trusted by over 200,000 Brands and Agencies.
Pricing
You can try Tailwind for free and upgrade if interested.
9. AgoraPulse
AgoraPulse makes social media management simple and productive and is one of the easiest social media management tools for teams and agencies.
The tool supports every major social media network including Facebook, Twitter, Instagram, Google+, Linkedin, and Youtube.
You can queue, re-queue, schedule, and reschedule your post over and over to get the perfect combination for high engagement.
Either post on individual social accounts or bulk post on all the accounts using this tool.
With the help of this tool, you can tag, assign, and block relevant messages and also generate actionable reports by exporting social media stats with one click which helps improve your content strategy.
The tool also enables you to collaborate with your team in real-time, assign admin roles, delegate an important task, and check your team’s progress.
AgoraPulse is best suited for Agencies, Large Teams, and Small businesses.
Pricing
You get a Free 14-day trial with AgoraPulse.
10. TweetDeck
TweetDeck was acquired by Twitter in 2011 and since then is the most powerful Twitter tool for real-time tracking, organizing, and engagement.
Use it to reach your audiences and discover the best of Twitter.
Interacting and managing your tweets within a series of customizable columns makes this tool super useful and easy to use.
Columns can be added that showcases your direct messages, lists,
mentions, favorites, search results, trends, or hashtags.
The tool enables you to tweet your messages immediately or schedule them for later. It also supports multiple accounts for scheduling tweets and you can even edit your tweets before they are posted.
This goes without saying, as the name suggests this tool is exclusively for Twitter.
Pricing
TweetDeck is a free tool to use and is available as a Chrome extension or Mac app, and web app.
11. Iconosquare
Iconosquare provides industry-leading analytics and tools to help you connect and engage with your audience.
More than 25,000 agencies and businesses use Iconosquare.
It helps you improve your social growth using insights on content performance and audience engagement on Facebook and Instagram.
Using this tool easily take care of your social media presence from within one platform. Manage multiple brands across both Instagram and Facebook.
You can even set up scheduled reports on your social media performance delivered straight to your inbox, your team, and your clients.
With the help of competitor tracking and monitoring, understand how your performance stacks up to the rest of your industry.
It lets you plan your content ahead so that you can draft, schedule, and preview your posts. The tool also includes automatic posting.
Iconosquare is available for Facebook and Instagram only, which can be a trade-off for many. The tool is also available as an App and Extension too.
Pricing
Try Iconosquare free for 14 days.
12. Sprinklr
Sprinklr is the World’s #1 Social Suite for the Enterprises.
It helps in increasing your brand reach by letting you know which channels customers are on and how they want to engage with your brand.
You can post content and have personal, relevant conversations with your customers – at scale.
Its social publishing and engagement help increase collaboration by unifying all inbound and outbound social activities. The tool unifies publishing, engaging, and reporting across 25+ social channels.
With social listening, you can discover and dig into key trends about your brand, industry, competitors, and customers – both historical and real-time.
Using this tool you can reduce brand risk through automation and customizable workflows that ensure consistent customer communication.
The Display feature of the tool creates consumable and engaging data visualizations to showcase content, harness real-time trends, and tell compelling branded stories.
Sprinklr’s Social Experience Core is the foundation of successful customer experience management.
13. Sendible
Sendible is one of the best social media management tools for agencies.
It is simply the best way for teams to manage social media for multiple clients and get desired results.
Whether focusing on a campaign for one brand or managing social across hundreds, Sendible helps agency teams be more productive by managing all their client activities from a centralized hub and streamlining the social media processes.
Its Priority Inbox keeps your team focused by bringing all the social messages from multiple profiles into a single filterable stream.
Using this tool you can oversee your team’s posting activity on a calendar or create workflows to approve their content. And you can also schedule your content either individually or in bulk.
The content recommendation engine of this tool constantly analyzes your profiles to suggest the best content that will resonate with your audience.
Sendible presents you with gorgeous, dynamic reports designed to make social media analytics data easily digestible and ready to present.
This tool lets you connect to just about any social network including Facebook, Twitter, LinkedIn, Instagram, YouTube, and more. Even publish directly to WordPress, Blogger, and Tumblr.
And with direct access to Canva, Google Drive, YouTube, and Dropbox, your team’s content is only ever a click away.
Sendible is trusted and used by over 20,000 global brands.
Pricing
You get a Free 30-day trial with Sendible.
14. SocialPilot
SocialPilot is a simple & cost-effective social media management tool for teams and agencies.
It lets you schedule multiple posts using multiple accounts which makes it a better value for money. Just use the bulk social media posting tool to upload posts in advance.
The tool enables you to create powerful and beautiful white-label PDF reports with just one click that helps you make data-driven decisions to improve user engagement and fine-tune your social media strategy.
Using its social inbox you can reply to all your comments, messages, and posts on multiple Facebook Pages in real-time and also filter conversations and focus on the ones that matter so that you don’t miss replying to any customer.
You can also use workflows to collaborate with teams better by reviewing and approving all content before it is posted. Also, invite clients to connect accounts and share reports through white label emails.
SocialPilot supports all major social media platforms’ integration in its tool.
With Social Pilot discover the most popular content and schedule them directly to your account with RSS feeds and content curation.
85,000+ professionals trust SocialPilot to manage social media, schedule social media posts, improve engagement and analyze results.
Pricing
You get a Free 14-day trial with SocialPilot.
15. MeetEdgar
MeetEdgar streamlines your posting to Facebook, Twitter, and more.
Edgar automatically writes status updates for you from articles or blogs – all you have to do is click a button and share.
The tool builds an unlimited, categorized online library of social updates for your personal and business accounts.
Edgar posts your updates to Facebook, Twitter, LinkedIn, and more on a schedule you choose, so you can engage with your audience with way less work.
Edgar recycles your updates over time, so they never go to waste.
Because Edgar automatically reshares your content over time, it can be seen by more people and different audiences, without you doing any extra work.
The tool support platforms including Facebook, Instagram, LinkedIn, Twitter, and Pinterest.
Pricing
The tool is not free to use, but you get the first month for free with a 30-day money-back guarantee.
16. eClincher
eClincher provides a simpler and more efficient way to manage all your social media accounts in one platform.
It lets you publish and schedule posts, and manage social media conversations and interactions with one inbox. You can also auto-publish with smart queues.
With its advanced publishing and social inbox, it makes eClincher perfect for businesses, brands, and agencies.
This tool lets you connect to social networks including Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Yelp, Google+, and more.
The tool includes an auto-link shortener from Google and Bitly, free stock images, animated gifs, an image editor, Canva integration, a mobile app, chrome extension, and more.
eClincher also provides advanced analytics, suggested content feeds, monitoring, and listening.
Pricing
You get a Free 14-day trial with eClincher.
17. MavSocial
Easily curate, schedule, and manage your social presence with one of the most effective social media management tools.
MavSocial helps you manage, schedule, and publish your content on all your social media networks from the easy-to-use campaign calendar.
It saves your valuable time switching between social accounts by viewing all replies and comments in a single inbox. Reply, like, or retweet directly for your Social Inbox.
You can also track keywords and terms to identify and engage with specific topics with its social listening feature.
The tool also enables you to monitor real-time data and understand your social media performance.
Customizing account permissions, setting team roles, assigning tasks, and managing approvals across multiple brands and accounts is easy with MavSocial.
Discover, manage and edit all your social media content with built-in stock image libraries, smart search capabilities,
The tool offers support for every major social network including Facebook, Twitter, LinkedIn, Instagram, YouTube, Tumblr, and Wechat.
Pricing
You can try MavSocial for free for 14-days.
What is Social Media Management Tool?
Social Media Management Tool is software that manages your Social Media Accounts without you being active all the time. These tools take care of your social media presence 24/7 by scheduling posts, curating content, providing analytics, content calendar, monitoring engagement, nurturing relationships, tracking keywords, and managing teams.
Conclusion
There you have the 17 Best Social Media Management Tools that you can try and use in 2022.
Almost every one of these tools comes with a trial plan that is free to use and will give you a better idea of what a tool is capable of doing and what you can expect of the tool.
But not to forget, each of the social media management tools mentioned here has its pros and cons. Also to consider is what suits one person, won’t suit another.
Some of these tools will be a perfect fit for agencies or enterprises while others will perfectly cater to the needs of individuals or small businesses.
Which makes it significant for you to choose the right tool for your situation and budget.
It’s a wrap then. Will see you in the next post.
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So is your favorite social media management tool on the list? If not, tell us in the comment section below, and we shall add it to our list of the Best Social Media Management Tools in 2022.
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