The Ultimate List of 31 Best SEO Tools in 2022 [Free and Paid]

Last Updated on May 17, 2022

This is a list of the Best SEO Tools in 2022 (Free and Paid) for Beginners and Professionals.

Close to 7 billion searches take place on Google alone, in one single day and an average user searches 3 to 4 times a day.

Aren’t these some insane stats to digest?

Now imagine if you can get even a small percentage of these daily searches?

If you can, then you can surely leverage it to generate profit for your business without even spending a single dollar on advertising.

And not just this, according to BrightEdge,

SEO drives 1000%+ more traffic than organic social media and converts better. Click To Tweet

Yes, you heard it right.

So if you want traffic on your website from Google without spending huge chunks of money hiring an expensive SEO professional, one of these below listed amazing SEO tools can surely help you.

A good SEO Tool presents you with all the relevant and crucial information that can make or break your site performance.

An SEO Software not only checks the SEO of your website but also provides you with all the important stats of your competitors, including the keywords they are targeting to rank on, their backlink profile, sites they are linking to, and ads they are running.

So, if you are an SEO guy, internet marketer, blogger, online business owner, SEO consultant, e-com store owner, or an SEO manager at your company, this list of best SEO Audit Tools is going to help you a big deal in making data-driven decisions on your website/store.

In this post, I am going to share a list of the Best Paid SEO tools and also the Best Free SEO tools that can help you uplift your SEO game.  

And the best part is that almost all the paid SEO tools come with a free trial so that you can make a better decision when choosing your next SEO tool.

We’ll first begin with the Best Paid SEO Tools and then mention the Best Free SEO Tools that you can use in 2022.

Here’s a list of 31 Best SEO Tools in 2022 to make your site search-friendly.

1. SEMrush

The first paid SEO tool on the list of best SEO tools is also my personal favorite.

I am currently using SEMrush for managing my site’s SEO and every other marketing need.

SEMrush started out in 2008 as a small group of SEO and IT specialists and is now 800+ employees strong.

This SEO audit tool is trusted by some of the big names in the industry including eBay, Quora, Hewlett-Packard, and more.

SEMrush is more than just another SEO tool. It is an all-in-one marketing suite for digital marketing professionals, and this is why I love using SEMrush.

You don’t have to buy multiple tools for different marketing needs, as SEMrush gets the job done, almost every time.

Other than taking care of the SEO of your site, SEMrush also helps in PPC management (Paid Traffic), Social Media Marketing, Content Marketing, and Market Research which includes keeping an eye on your competitor’s strategies.

If you aren’t using SEMrush, then you might have to purchase different marketing software for each of these tasks.

Since this post is about top SEO tools, hence I’ll restrain myself from jumping into different aspects of this tool, and just stick to the SEO feature.

With this SEO analyzer, you can do a technical SEO audit, generate ideas for gaining more organic traffic, track the position of your posts as well as your competitors, audit backlinks, gain competitive intelligence, create custom analytics reports of organic search, keyword research, advertising research and much more.

You also get insights into your competitors’ strategies in display advertising, organic and paid search, and link building. 

Cross, combine and visualize SEMrush data to compare competitive domains and estimate keyword difficulty with a few clicks.

You can launch global campaigns for your website and get all the necessary metrics regarding its competitors, keyword rankings, and on-page health from one place.

SEMrush also provides you with hands-on guides to build, manage, and measure your campaigns across all online channels.

All this makes SEMrush one of the best SEO tools that you can buy today.

SEMrush is used by 5 million users including Wix, Booking.com, and Vodafone.

SEMrush Features

• All-in-one marketing toolkit
• Organic research
• Advertising research
• Display advertising tool
• Backlink audit tool
• Keyword research
• Product listing ads
• Traffic analysis
• Market explorer
• Keyword difficulty tool
• My reports
• Keyword magic tool
• CPC map
• SEO writing assistant
• Position tracking
• Site audit
• Social media tracker
• Social media poster
• On-page SEO checker
• PPC keyword tool
• Content analyzer
• Organic traffic insights
• Ad builder

SEMrush Pros and Cons

Pros

• SEMrush does a great job when you are doing competitive analysis and want to know what any website ranks for, the keywords they are bidding on in PPC ads, what ads they are running, and more.  
• When doing organic keyword research, you can see related terms to a specific keyword and get estimated volume, historical volume trends, “difficulty” scores, etc.
• SEMrush offers a great suite of link tools that find links to your website automatically, track links you currently have and measure their “toxicity” levels, traffic volume, etc.
• There are so many new enhancements and features added on a continual basis.
• During planning your PPC campaigns, SEMrush helps in finding opportunities for advertising keywords and seeing what competitors are doing in paid search.
• You can set up projects, receive notifications, report to clients, and more.
• Easily identify content gaps compared to competitors and allows additional drill-down and prioritization with advanced filters.

Cons

• Tool organization/presentation. There are so many features and tools in their program (which is a great thing) but it really can be confusing sometimes. Remembering where you have to go to get a certain metric can be difficult.
• Keyword/traffic volume accuracy. Some of the historical trends for keywords or domains seem off, especially when you compare a domain where you actually know the history. But that is an infamously difficult task.
• Better explanations of some of their tools. Some give you explanations upfront but then it’s hard to remember how to use each one.
• I wish the graphs were more customizable.
• Pricing: it would be nice if there were a lower pricing tier for infrequent/light users.

SEMrush Pricing

When you sign up with SEMrush, you get a Free 7-Day Trial that includes all features. 

After using SEMrush with all its features for 7 days I just couldn’t go back to any other marketing software and ended my search for the best all-in-one marketing tool, with SEMrush. 

If you also like SEMrush in the trial period (which I bet, you will), you can get a Pro, Guru, or Business Plan according to your requirement. 

You also save an additional 16% on annual billing.

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2. Mangools

Next on the list of the best online SEO tools is, Mangools. 

Mangools offer a suite of 5 powerful SEO tools which are; Backlink Analysis Tool (LinkMiner), Website Analysis Tool (SiteProfiler), Keyword Research Tool (KWFinder), SERP Analysis Tool (SERPChecker), and Rank Tracking Tool (SERPWatcher).

KWFinder is the most famous and by far the best when it comes to finding long-tail keywords with low SEO difficulty and SERP analysis.

You can do keyword research on the basis of keywords or domains. You can further filter your search by location and language as well. This also makes Mangools one of the best multilingual SEO tools.

SERPChecker enables you to get local SERPs for more than 50k locations and SERPWatcher helps you set up and track daily rankings in under 30 seconds.

On the other hand, LinkMiner finds powerful backlinks that you can replicate and work upon.

Mangools Tools are loved and trusted by brands like Airbnb, Alexa, Adidas, Deloitte, and more.

All in all, Mangools Tools helps you find the right keywords, analyze the search results in any location, bring your competitors under the spotlight, start tracking your keyword positions, and boost it all with powerful backlinks.

No wonder why marketers call it the best SEO software.

Since its inception in 2014, Mangools has been trusted and used by more than 25,000 people worldwide.

Mangools Features

• Backlink analysis
• Website analysis
• Keyword research
• SERP analysis
• Rank tracking
• Custom reporting
• Competitor analysis
• Website audit

Mangools Pros and Cons

Pros

• Great keyword research tool for entry-level small business
• Easy-to-use SEO tool
• New features are added consistently
• Clean user interface
• You get 5 SEO tools at the price of one
• Offers more keyword research options than other tools
• SiteProfiler offers you a detailed profile on your competitors’ sites
• Comparatively inexpensive with respect to other SEO tools like Ahrefs and SEMRush.
• Offers a rank tracker to help you track all your website’s target keywords automatically. You don’t need to add your target keywords one by one.

Cons

• Mangools does offer an agency plan but it doesn’t offer a dashboard for your clients as other SEO tools do. You don’t need to worry about this one if you aren’t running an agency.
• Mangools is a relatively newer player in the market. Their databases for links aren’t as big as Ahrefs and Majestic.
• Some of the keyword metrics seem to be off when compared to more higher-priced products out there.
• There are also plenty of times when there were certain keyword phrases that the system would not show results for. It may have been a Google block, however.
• The Link Miner tool does not always appear accurate using our own websites as examples.
• Customer support can be improved

Mangools Pricing

Mangools come with a no-credit card needed 10-day Free Trial during which you get full access to 5 Mangools SEO Tools with all the features. 

Going further after the trial, you get to choose from 3 pricing models, i.e. Mangools Basic, Mangools Premium, and Mangools Agency. 

You also get an additional 40% discount with their annual plans.

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3. Ahrefs

If you have been in this SEO industry for quite some time, then you must have come across this awesome SEO checker tool, Ahrefs.

It is one of the oldest SEO tools as well, with the backlinks index first created in 2010.

Ahrefs offers amazing SEO tools and resources that help grow your search traffic consistently, research your competitors, and monitor your niche.

With Ahrefs you get a complete action plan to outrank your competitors and establish authority in your niche. Exactly doing what the best SEO tool does.

Ahrefs also offers a suite of effective SEO tools that helps in competitive analysis, keyword research, backlink research, content research, rank tracking, and web monitoring.

It has the largest database of backlinks among all SEO tools available. This makes Ahrefs the best backlink checker tool in the industry.

This online SEO tool is used by marketers of companies like Facebook, LinkedIn, Adobe, Netflix, Uber, Pinterest, eBay, Shopify, and many more.

With its Site Explorer tool, you get an in-depth look at the organic search traffic and backlink profile of any website or URL.

Ahrefs enables you to discover thousands of great keyword ideas, analyze their ranking difficulty, and calculate their traffic potential, with its keywords explorer.

You can also use its site audit tool to see under the hood of your website’s on-page SEO performance and find out exactly what’s holding your website back from ranking.

With the rank tracker, you can monitor your rankings over time and chart your performance against your competitors.

When you’re facing ‘writer’s block’, you can always use the content explorer tool, to discover and analyze top-performing content in your niche.

Ahrefs also offers an SEO Toolbar for Chrome and WordPress plugins.

Ahrefs Features

• Organic Search Report – Analyze your competitors’ search traffic.
• Keywords Explorer – Thousands of keyword ideas, keyword difficulty
• Backlink data – The best backlink checker tool in the industry.
• Content Explorer – Research what content works well in your niche.
• Rank Tracker – Get accurate location-specific ranking reports.
• Web Monitoring – Monitor your niche for opportunities.

Ahrefs Pros and Cons

Pros

• Backlink checker – Ahrefs has a huge database of links and will help you keep track of new links and research competitors’ links.
• Keyword research – Finding keywords is the most important step in any SEO campaign. Ahrefs will help you find the perfect keyword to rank in Google.
• Google features – Ahrefs is one of the best tools to find Google Features, including Featured Snippets, Knowledge Panels, and more. See what features your site triggers in Google as well as which your competitors trigger.
• 16 trillion backlinks, 7 billion keywords, and 1 billion pieces of content
• It’s easy to use for those uninitiated with web rankings.
• It provides powerful, easy-to-use reporting.
• 24/5 customer support
• Tailored learning materials
• New features released regularly
• Private Facebook community

Cons

• Traffic stats are always slightly off. I know it’s impossible to get perfect stats, but closer to actual stats would be a great feature.
• Internal link opportunities. While Ahrefs has an internal link report, a nice feature would be suggestions for internal links, similar to their Top Pages feature, but for internal links.
• More filters on referring domains. Having more filters would help determine which links are moving the needle more accurately.
• Slightly expensive when compared to other SEO checker tools.

Ahrefs Pricing

Ahrefs comes with a 7-Day Trial for $7 that gives you full access to all tools and features. 

Additionally, you can go for the Lite, Standard, Advanced, or Agency monthly plans.

You also get 2 months of free usage when you opt for annual billing.

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4. Moz

Moz is a great SEO software that makes your marketing smarter by providing data to help you increase traffic, rankings, and visibility in search results. 

Moz offers SEO tools like keyword research, SEO audit & crawl, backlink research, rank tracking, SEO toolbar, and domain analysis, which makes it an all-in-one SEO toolset and also one of the best SEO tools in the industry.

You get the world’s most accurate SEO data on Moz SEO software with 36.5 trillion links indexed by its Link Explorer and 500 million keyword suggestions in its Keyword Explore.

Moz was founded in 2004 by Rand Fishkin and Gillian Muessig and is now trusted by brands like Trivago, Razorfish, 99Designs, and more.

Moz crawls your site on demand, uncovers technical SEO issues, and recommends improvements and fixes for your website.

You can also track the performance of hundreds (or thousands) of your traffic-driving keywords across 170+ search engines.

Moz offers two solutions i.e. Moz Pro and Moz Local,  according to your SEO needs and requirements.

There are a number of Free SEO tools that Moz has to offer, namely, Mozscape API, MozBar, and Link Explorer.

The best part about Moz, it offers a collection of awesome resources and SEO courses to teach and improve your SEO.

Moz Features

• SEO audits
• Rank tracking
• Backlink analysis
• Keyword research
• Domain analysis
• SEO Toolbar
• Link explorer

Moz Pros and Cons

Pros

• Keyword rank tracking is on-point. You can easily tag on competitors and get ranks for them as well, which rules.
• Moz has a great section for links— especially for Discovered and Lost reporting, which lists new domains linking to your site, and domains that dropped out, plus a DA for each. Clients eat this stuff up.
• SERP Features are great as well—this is another thing that clients are thrilled to see: examples of keywords where fun SERP features appear. It’s sort of a little thing, but the ease with which Moz makes it available is great—the optics on this kind of thing to clients is outstanding.
• Their search volume metrics are the best in the industry.
• The campaign dashboards are a nice way to track your success over time.
• If search term volume is important, Moz is great at assisting in finding high-volume keywords your company should be targeting when writing content.
• The on-page grader is an awesome way to pinpoint issues on a page-by-page basis. Fixing website content can be like taking a stab in the dark, but with this tool, Moz tells you how to enhance page content every step of the way.

Cons

• Some of the auto-gen visual tables aren’t all that useful for smaller companies. For instance, on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
• I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
• There’s an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there’s nothing you can do about inbound link text.
• It’s difficult to switch between rank tracking vs keyword discovery–they’re in two different places that don’t merge well.

Moz Pricing

Moz gives you a 30-day Free Trial for Moz Pro which includes all the features. Moreover, it has Standard, Medium, Large, and Premium monthly plans.

You also save 20% on yearly packages.

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5. Serpstat

Serpstat is an amazing growth hacking tool for SEO, PPC, and content marketing. 

Whether you’re a digital marketing agency, an In-house team of SEOs, or a small business, Serpstat can turn out to be an ideal choice for all.

With Serpstat you can benefit from your competitor’s experience in attracting leads through organic and paid search, track your main competitors, and improve your content, as well as your SEO and PPC efforts.

This SEO analyzer is used by companies such as Shopify and Lenovo and is currently being used by more than 350,000 professionals.

Serpstat also offers a plugin and extension for browsers like Chrome, Firefox, and Opera, which enables website analysis in one click.

It also combines the functionality of keyword research that helps you collect keywords for SEO and PPC campaigns, determine the value of keywords, get long-tail keyword ideas, and find keyword variations and search suggestions to expand your semantic core.

And with its search analytics, you discover which keywords place your competitors in leading search results. 

By conducting a competitive landscape analysis you identify competitors and understand their strengths and weaknesses and how your business can improve upon the competition.

You can even do advertising analytics by researching your competitors’ advertising campaigns and hence get the highest possible ROI from your PPC activities.

All these useful features and functionalities make Serpstat an All-in-one SEO tool.

And also if you own an agency and looking for an SEO tool that can manage complex SEO jobs, Serpstat is the right choice.

Serpstat Features

• Backlink analysis
• Reports and infographics
• Keyword research
• Search analytics
• Content marketing ideation
• Competitor research
• Advertising analysis
• Rank tracking
• Market intelligence
• On-page audit

Serpstat Pros and Cons

Pros

• Solid keyword research functionality
• Website Audit Tool is extremely in-depth for technical users
• Great for quick SEO reporting on Websites, pages, and keywords
• The UI is really clean and laid out in a logical way. Even beginner SEO types will be able to easily find their way around the app.
• The ability to export data in a variety of different formats makes it very easy to send quick reports to clients or for integrating into larger data sets.
• Serpstat has a variety of different SEO tools which makes it easy to conduct extensive research on a domain without having to switch to other software.
• Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters.

Cons

• While Serpstat has a very comprehensive database, we still find with smaller volume keywords their data can be off or non-existent when we compare the data to competitors.
• The pricing plans can be stingy with the monthly data allotments, especially when it comes to keyword position tracking.
• Support can be hit or miss. Sometimes they are fast to respond other times it can take several days for support to get back to you.

Serpstat Pricing

You can try all of Serpstat’s features for free. The number of queries is limited but it’s more than enough to try everything. If you liked the tool, you can go for a paid plan by choosing from Lite, Standard, Advanced, or Enterprise.

You can also grab a 20% discount on Serpstat’s annual subscription.

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6. Ubersuggest

Ubersuggest is another great SEO tool that is owned by an industry-leading digital marketer, Neil Patel.  

For a long time, this tool was available for completely free, but as more and more features got added to this SEO tool and it became more advanced, Neil Patel introduced it as a paid SEO tool, which is a good thing, as paid tools maintain their quality and effectiveness over time with regular updates.

Although, almost all the fundamental features of this SEO audit tool are still free-to-use, which makes Ubersuggest, one of the best free SEO tools.

You won’t require more than a free plan if you’re a beginner or have a single site to manage.

When you search a domain for SEO analysis in Ubersuggest, the tool gives you a complete and detailed overview of that site.

Ubersuggest’s traffic analyzer gives you the data of organic keywords, organic monthly searches, domain scores, and backlinks of the website.

You also get to know the SEO keywords ranking, Top SEO pages, Top traffic pages, and SEO keywords.

The SEO Analyzer tool in Ubersuggest does the complete website audit (up to 150 pages in the free plan) and the backlink checker gives a complete history of the backlink data.

Ubersuggest is used by big brands like Nike, Twitter, Microsoft, GoDaddy, CNN, Spotify, and more.

Ubersuggest Features

• Domain Overview
• Top SEO Pages
• Keyword Suggestions
• Content Ideas
• Backlink data
• SEO Analyzer
• Site Audit

Ubersuggest Pros and Cons

Pros

• Available on the internet and can easily be accessed by anyone.
• It provides you with a whole bunch of new keyword ideas.
• Delivers you quite useful insights on top of the basic information as Google suggests.
• Data on each keyword also includes charts and stats.
• Complete site analysis for free
• Competitor research is on point
• Ideal for keyword research
• 24/7 email support
• Educational resources and training
• Community support

Cons

• Basic SEO tool, ideal for only beginners
• Average backlink data
• Limited functionality in the free plan

Ubersuggest Pricing

Ubersuggest is free to use with limited features and functionality. If you opt for paid plans, Ubersuggest offers Individual, Business, and Enterprise plans which come with a 7-day free trial. 

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7. SpyFu

SpyFu is a competitor keyword research, PPC research, and SEO research tool. 

Its prime focus is finding your competitors’ most profitable keywords and ads for paid and organic search. 

SpyFu exposes the search marketing secret formula of your most successful competitors.

Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Google Ads, every organic rank, and every ad variation in the last 13 years.

SpyFu is a comprehensive all-in-one software that does more than just SEO. It is more of an advanced tool, I don’t recommend it to beginners. 

SpyFu, with all respect, deserves to be on the list of best SEO tools.

For SEO, it offers tools like SEO competitor analysis, SEO keyword research, competitor backlinks, domain comparison, and rank tracker. 

And for doing keyword research SpyFu, offer a keyword research tool, keyword grouping tool, and rank checker.

With SpyFu’s SEO competitor research tool, you can search for a competitor, see every keyword they rank on, and uncover the exact content and backlinks that lets them outrank you.

SpyFu Features

• Research competitor’s SEO keywords
• 3-way competitor research tool
• Spy on SEO competition
• Keyword group analysis tool
• PPC Ad test
• Quality backlinks for specific keywords
• SEO keyword ranking history
• Monitor PPC competitors
• PPC Ad rank tracker

SpyFu Pros and Cons

Pros

• Helps choose the correct keywords for ad campaigns
• Gives guidance on future campaigns
• Shows competitor keywords
• Data is accurate and reliable
• Gets info on competitors’ websites. Simply putting in a domain name allows us to see what keywords they rank for organically, how much they spend on PPC, and what their ads look like.

Cons

• Obviously, not every website can be tracked. They add as many as they can, but sometimes a keyword or specific site just isn’t being tracked yet.
• It can be confusing how to choose the correct keywords based on their recommendations.
• They send out many emails regarding their services.
• The free version is very limited to what you’re able to see.

SpyFu Pricing

SpyFu doesn’t offer a free trial period, although it comes with a 30-day, no-questions-asked, money-back guarantee. You can choose from their Basic, Professional, or team monthly plans. You get an additional discount on their yearly plans.

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8. Majestic

Majestic is the industry’s leading SEO backlink checker and link-building tool.

This is what makes it one of the best SO tools of the current times.

With Majestic, you can easily track who links to your website.

Majestic maps the web to bring you the Link Intelligence data that you need to dominate your market.

Link Context is an exclusive feature of Majestic that gives you an entirely new way to discover and audit backlinks.

The Majestic API empowers agencies, specialists, and consultancies to build time-saving bespoke apps.

The great thing about Majestic is just that the amount of data that you get and the amount of data points that you get is just completely unparalleled, and taking information out is a very clean and easy thing to do.

You can find the best websites with Majestic’s Site Explorer Tool, track your favorite sites with Majestic Campaigns, check out every site’s top backlinks, look for mutual links for any two websites, and discover link opportunities by looking at your competitor websites.

With generous data allowances, huge data extracts, and plans to suit every level of customer, Majestic gives you the best data for your buck and is the perfect accompaniment to your workflow’s suite of tools.

Majestic is used by SEOs, New Media Specialists, Affiliate Managers, and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, Competitor analysis, and News Monitoring.

Majestic Features

• Fresh index
• Site explorer
• Trust flow
• Link context
• Topical trust flow
• Bulk backlink checker
• Majestic million
• Majestic campaign
• Compare domains
• Historic Index
• Rank Tracker (via Google Search Console)

Majestic Pros and Cons

Pros

• Link context is a very important and useful factor for a website and it is easily got by Majestic SEO.
• Backlink history is also a very important key factor that is tracked by Majestic SEO.
• You can create custom reports for your clients with this tool too.
• The Keyword checker and rank tracker is also very useful feature in Majestic SEO.
• It gives a very strong onsite analysis report.
• Its customized report is very helpful when an interactive report is needed.
• Its link explorer is also a very powerful feature when you’re stuck in backlink creation.

Cons

• Its API for developers and big companies sometimes doesn’t give the actual data.
• The rank tracker is not 100% accurate, but you can create a rough estimate by the report.
• Backlink history is also missing some links, but I found them mostly.
• Sometimes site explorers do not give the actual report, so you should check manually too.

Majestic Pricing

You can sign up on Majestic for free and all its plans include a 7-day money-back guarantee for new customers. Majestic paid plans include Lite, Pro, and API Plans. You get an additional discount when you get annual plans.

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9. Screaming Frog SEO Spider

The list of best SEO tools is incomplete without mentioning Screaming Frog’s SEO Spider tool.

Screaming Frog is a UK-based search marketing agency and also the creators of the famous website crawler and log file analyzer tools like SEO Spider.

Screaming Frog’s SEO spider tool and crawler software crawls websites’ URLs to analyze & audit technical & onsite SEO.

The industry-leading website crawler for Windows, macOS, and Ubuntu, is trusted by thousands of SEOs and agencies worldwide for technical SEO audits.

The SEO Spider tool of the Screaming frog is a powerful and flexible site crawler, able to crawl both small and very large websites efficiently while allowing you to analyze the results in real-time. 

It gathers key onsite data to allow SEOs to make informed decisions.

This SEO tool is one of the powerful SEO tools that is created for serious professionals and agencies.

Screaming Frog helps you find broken links, analyze page titles and metadata, extract data with XPath, discover duplicate content, generate XML sitemaps, visualize site architecture, and crawl JavaScript websites.

This SEO analyzer is used by companies like Apple, Google, Disney, and Amazon.

There are additional services that Screaming Frog provides. Some of these are, Search Engine Marketing, Search Engine Optimization, Pay Per Click Management, Social Media Marketing, Content Marketing, Link Building, and more.

SEO Spider Features

• Find Broken Links, Errors & Redirects
• Analyse Page Titles & Meta Data
• Review Meta Robots & Directives
• Discover Duplicate Pages
• Generate XML Sitemaps
• Site Visualisations
• AMP Crawling & Validation
• Google Analytics Integration
• PageSpeed Insights Integration
• Free Technical Support

SEO Spider Pros and Cons

Pros

• A solid crawler with a lot of options.
• Allows one to see the core SEO elements of a site very quickly.
• See what pages can be indexed by the search engines
• Shows quickly if there is any meta information missing
• Technical SEO – find out which pages have difficulties being indexed and improve alt tags, canonical tags, redirects, Schema.org, sitemaps, etc.
• Website crawling – see any website the way search engines see it.
• Onsite SEO – improve title tags, header tags, description tags, etc.

Cons

• Exporting data – is not the best way of naming the files you export, also you cannot export graphs that are generated in the sidebar.
• Crawling large websites – takes a lot of memory and takes a lot of time (sometimes days), they could consider creating a SaaS for these cases.
• Doesn’t crawl content so no data regarding duplicate or similar content is generated.
• The paid version is a bit pricey but for what it does it’s worth it.
• The UX can seem a bit confusing at first, but once you begin to use it the learning curve is quick.

SEO Spider Pricing

Screaming Frog SEO Spider Tool comes with a free-to-use version with limited capabilities. There is a paid version available with unlimited possibilities if you want to take things to the next level.

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10. Answer The Public

Next on the list, is not a typical SEO checker tool, rather it is a search listening tool for market, customer, and content research. 

Since SEO is all about optimizing websites according to search intent and context, therefore Answer The Public is a qualified contender for our list of best SEO tools.

With the help of this awesome tool, you can discover what people are asking about and thus create relevant content around it. 

It will not only help you create relevant content on what people are searching for on the web but also help increase your website traffic.

All you need to enter is a topic, brand, or product, select location, and language, and boom, the tool spills out all the questions and queries that people want an answer for.

Answer The Public fetch data not only from Google Keyword Planner and Google Search but also from blogs, forums, and social media.

Using Answer The Public, you get instant, raw search insights, direct from the minds of your customers.

More than 5 billion searches take place on Google daily, and 25% of those searches have never been seen before.

This is the untapped goldmine of content ideas that can keep your content creating machine active all the time.

AnswerThePublic listens to autocomplete data from search engines like Google then quickly cranks out every useful phrase and questions people are asking around your keyword.

Answer The Public Features

• New content ideas
• Low competition long-tail keywords
• Monitor trends
• Uncover hidden niches
• Business decisions with more data
• Consumer insight

Answer The Public Pros and Cons

Pros

• Easy to use tool
• Unlimited content ideas
• Compare data over time
• Priority customer support
• Explore untapped ideas and searches
• Reliable data from Google
• Great for content creators

Cons

• Not a complete SEO solution
• Cannot replace a regular SEO tool
• The free plan gives extremely limited searches
• The lack of search volume data of questions can make it difficult to choose the right query to work on

Answer The Public Pricing

Answer The Public is available for a free trial with limited daily searches. To unlock unlimited searches, you can pay for a monthly or annual plan. You save 20% of the annual plans.

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11. Longtail Pro

As the name suggests, Longtail Pro is an awesome SEO tool when it comes to finding less competitive, long-tail keywords for your website which in turn helps your website to rank high on Google.

Longtail Pro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your niche.

Long-tail keywords are the low-hanging fruits that have an average search volume and insane commercial value.

With Long Tail Pro, all it takes is a single seed keyword to get up to 400 long-tail keywords within seconds.

You can even do keyword and competitor analysis using Longtail Pro and also Determine keyword profitability with rank value.

Long Tail Pro is an SEO keyword tool that can help you dominate your competitors.

Longtail Pro Features

• Long-tail keyword research
• Keyword competitiveness
• Competitor analysis
• Rank data
• Rank tracker
• Account management
• Plug-and-play template system

Longtail Pro Pros and Cons

Pros

• Can find low competition keywords
• Good keyword research algorithm
• Provide free hands-on training
• Discover longtail yet commercial keywords
• Find high-converting keywords
• Short learning curve
• Spy on competitor’s keywords

Cons

• Basic functionality, is not ideal for professionals
• Sometimes the keywords suggested makes no sense or have no value to a business

Longtail Pro Pricing

You can use Longtail Pro free for limited searches. Longtail Pro offers a 10-day money-back guarantee on all plans. You can choose from a Strater, Pro, or Agency Plan, depending on your needs. You also get an additional discount on their annual plans.

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12. Woorank

Woorank is another great SEO tool that gives you actionable insight to help you optimize your website and your marketing efforts.

It is an amazing Instant SEO Checker & SEO Audit Tool that simplifies your digital marketing.

Using this SEO analysis tool you can find new keywords and track rankings, local positions, competitors, and changes to search results.

This simple, easy-to-use website analysis tool helps you track and connect your marketing data and make decisions backed by data.

With Woorank you can track and analyze your website’s data for SEO, social media, usability, and more critical factors in one place.

Its automated website reports can be fully customized with your branding which helps you in keeping your clients up to date.

You can outrank your competition for keywords as side-by-side analysis reveals competitors’ keywords and strategies so you can stay ahead.

Woorank also provides you with dozens of actionable marketing tips and tricks that will help you better reach your customers online. 

Woorank has a suite of SEO tools to offer which includes the Keyword Tool, Site Crawling Tool, SEO Monitor, Sales Tool, and more thus making it one of the best SEO audit tools.

Since its launch in 2010, Woorank has more than 1 million users today and is available in 6 languages.

Woorank Features

• Search Volumes & Positions vs Competitors
• Keyword tracking
• Rank tracking
• Top Keyword Competitors
• Site crawl
• Track Security Issues & Redirects
• SEO Monitoring
• Website’s Uptime
• Unlimited Website Reviews
• Custom PDF Report Templates
• WooRank Extension
• Export Keyword data and Site Crawl Data via CSV

Woorank Pros and Cons

Pros

• Points our technical issues with SEO and website optimization.
• Gives a trackable and measurable score to set a benchmark for SEO improvements.
• Easy to use and work with.
• Tells you if the website needs improvement on the website title tag and meta description.
• It gives you insight into if your website is mobile-friendly!

Cons

• Identifies basic issues and problems (not ideal for in-depth and complicated SEO problems).
• It does not incorporate intelligence or recommendations around the impact of Google search engine algorithm updates.
• Sometimes the recommendations given are a bit too general and recommendations for fixes are not too helpful.
• It has room to approve on picking up blog posts that aren’t labeled on the blog page. It should just base if they have a blog on if they are consistently updating the content on the website.

Woorank Pricing

Woorank is totally free for 14 days with all access to all features. Additionally, you can buy a Pro, Premium, or Enterprise, monthly or annual plans. 

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13. DeepCrawl

DeepCrawl is considered one of the best website crawlers and SEO audit tools in the market.

DeepCrawl is a pioneer in enterprise cloud-based web-crawling technologies & solutions. 

By diagnosing & fixing technical and performance issues, this best-in-class SEO tool is able to assist in accelerating growth & profitability for their global client base.

Many high-level brands of the world leverage DeepCrawl to monitor and improve their site performance across their portfolio of digital properties.

DeepCrawl is an ideal SEO tool for eCommerce sites as well. It works with the world’s largest eCommerce and retail brands to identify technical issues standing in the way of their optimal performance.

It turns out to be a great SEO tool for publishers as it helps them in their content discovery process and provides strategies to maximize the visibility of their content on the internet.  

DeepCrawl doesn’t stop here, as it provides actionable insights and standardized reporting to the world’s best digital agencies. Hence, DeepCrawl is also one of the best SEO tools for an agency.

From its inception back in 2010, DeepCrawl currently serves a clientele including brands like Shopify, Ikea, Nestle, Staples, Migros, and more.

DeepCrawl Features

• Multi-domain monitoring
• Internationalization
• Custom dashboards
• Professional services
• Speed enhancements
• Mobile focused
• Quick Indexing
• AMP implementation
• Content optimization
• Holistic performance
• Concurrent crawling 
• Actionable insights
• Standardized reporting

DeepCrawl Pros and Cons

Pros

• The primary Dashboard is pretty excellent—not too much stuff to look at, just the main issues and a hierarchical breakdown of the site structure
• I love the Broken Links tab—this is a super simple way to find what’s broken so you can fix site circulation issues
• The indexation tab is really nice too—no need to surf through thousands of URLs in a spreadsheet to assess the index
• GUI, when you run a crawl, the response is epic. It isn’t just results, the results are very easy to understand.
• It is so easy to put your stamp on things. DeepCrawl gives you an option as a consultant that you might not have had before, it is your backup.
• Categorizing issues found
• Crawling Javascript

Cons

• I find the loading panel during a crawl to be a bit deceptive. It’s very hard to tell how long a crawl will take—a more accurate estimate would go a long way.
• I would only say that there is a pay-per-use issue, it is quite expensive. But if I am honest, it is worth every penny.
• Difficult to drill down to site sections
• Sitemap generating time often takes a few hours depending on how large your site is.

DeepCrawl Pricing

You get a two-week free trial with DeepCrawl. Your site gets crawled for 14-days and you get full access to their 200+ reports during the trial period.

If you like the tool, you can choose from their Light, Light Plus, or Enterprise Plans. You get 2 months free on their annual plans.

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14. LinkResearchTools

LinkResearchTools (LRT) is the SEO software for link analysis and link building and is trusted by the world’s most respected brands like LinkedIn, Intel, and eBay.

It helps you identify bad links from the past that impact current organic traffic, restore Google rankings, and thereby drive revenue.

This SEO tool combines a lot of data and provides you with actionable insights and recommendations to act upon.

Some major benefits provided by LRT include recovering from technical and link penalties, protecting your website traffic against Negative SEO and technical issues in your external and internal links, and knowing more about your competitors with cutting-edge competitor research and link analysis.

LRT helps you to measure links right and looks at both ends of a link, and the impact on each other.

LinkResearchTools Features

• Complete link audit
• Link detox boost
• Link simulation
• Keyword Intelligence
• Link detox risk
• Link redirect trace browser extension
• Grandfathering privilege

LinkResearchTools Pros and Cons

Pros

• Ability to create the most thorough link profile reports in minutes.
• Has a great competitor analysis, to help understand how we can better leverage our link building to outperform them.
• The built-in Disavow tool is always handy to have around within the dashboard.
• Recover and protect your site from Google Penalties by cleaning up your backlink profile
• Get the most comprehensive backlink analysis possible for your own and your competitors’ sites
• Compare your competitors with your own site and learn how to outrank them by doing just a little better
• Spot trends in the speed of link building and identify spikes that could harm you
• Monitor your backlinks and check if they are still active

Cons

• Not for newcomers to SEO simply because its vast array of features may hinder them.
• It is quite pricey too; so for small businesses etc., it’s probably not a viable option.
• It’d be great if you could customize the tools you decide to use on a monthly basis.

LinkResearchTools Pricing

LinkResearchTools offers a 7-day trial for $7. Moreover, you can choose from their Link Detox or Superhero monthly or annual paid plans.

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15. Whitespark

Next on the list of best SEO tools, is Whitespark, a local SEO tool software.

Whitespark helps you get more customers from Google by improving your rankings and fast-track your success in local search.

This SEO checkup tool makes local search fast, accurate, and easy to manage for your business.

From building citations, to earning reviews, to tracking your rankings, Whitespark helps you show up, win customers, and manage your local search.

With its Local Rank Tracker tool, you can accurately track your search engine rankings on Google and Bing in any city across the local pack, local finder, maps, and organic.

Whereas the Reputation Builder, helps you grow your online reviews, and increase customer feedback, and testimonials with ease.

Whitespark also provides you with local search experts who can take care of the legwork so that you can take care of all your new customers.

Thousands of businesses around the world use Whitespark to get found locally. And this SEO tool is trusted by brands like Staples, Expedia, Marriott, and more.

Whitespark Features

• Local citation finder
• Local rank tracker
• Reputation builder
• Review checker
• Review handout generator
• Google review link generator

Whitespark Pros and Cons

Pros

• Finds listings in directories
• Finds press releases that mention brands or business names
• Strong local search engine ranking data
• Help find bad data
• Effective local SEO strategy

Cons

• Not a complete SEO tool
• Should increase the daily limit of Local Citation Finder reports, 20 is small
• It would be better if it could tell the Local Citation Finder to search for just a phone number or just a business name instead of all NAP criteria

Whitespark Pricing

You can sign up for free with Whitespark and you also get a 30-day money-back guarantee.

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16. Advanced Web Ranking (AWR)

Advanced Web Ranking is one of the industry’s best and oldest SERP rank checkers, SEO reporting tools, and competitor analysis tools.

Thousands of savvy SEOs worldwide use AWR on a daily basis to grow their businesses.

Its reliable rank tracking software enables you to track your clients’ performance in SERPs with pinpoint accuracy, regardless of their niche, location, or device.

With Whitelabel you get Fresh and accurate keyword ranking data, localized rankings, mobile tracking, full Whitelabel interface, and reports, customizable and ready-to-use reports, special character support in multiple languages, powerful API and data integrations, and more.

It helps you get relevant rankings tailored to your niche, segment data into insightful bits, and build thorough reports that your clients will love.

The tool also offers premium support for enterprise users which comes with special customer service options to help you achieve more with your business.

AWR’s rank tracker gives you important information about each landing page so you can focus on improving their organic performance and visibility.

AWR gives you great flexibility in creating and sharing your reports so that you can prove your SEO efforts to your clients. You can send scheduled email reports in PDF format or export data in CSV or JSON.

Since its launch in 2002, Advanced Web Ranking has been used by 24,000 people worldwide.

Advanced Web Ranking (AWR) Features

• SERP rank tracking
• Competitor analysis
• Flexible reporting
• SEO analysis
• In-depth market research
• Highly customizable report
• Automatic SEO reporting
• Unlimited Projects & Users
• Google Data Integration
• Flexible Updates

Advanced Web Ranking Pros and Cons

Pros

• Advanced Web Ranking is a low-cost solution for SEO reporting, suitable for medium-sized businesses that can’t afford more expensive solutions of this type.
• It’s also very scalable in some respects, particularly the availability of unlimited keyword tracking, which is preferable to certain solutions that charge by the keyword.
• There are also a number of other features in the product not directly related to the reporting of performance which some users will find useful.
• It only costs $49/month, which is great for clients that are working with limited budgets (they’re cost-conscious!)

Cons

• The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
• The cloud version is a bit more expensive and offers the same tools as the desktop, which I found a little troublesome and it didn’t make sense to me.
• As a user of the desktop version, I have been a little frustrated that the export of the HTML output of reports has to be saved locally which can make sharing difficult.

Advanced Web Ranking (AWR) Pricing

Advanced Web Ranking is available for a free 30-day, full-access trial. After trial, you can opt for a Started, Pro, Agency, or Enterprise paid plan. Also, save an additional 10% on annual billings.

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17. Raven Tools

Going to next on the list of best SEO tools is Raven Tools. It is a white label SEO reports & All-in-one SEO tool platform.

With Raven, you can also conduct research and analysis, manage link building, track search engine trends, create and manage ad campaigns, and monitor and manage social networks. All this is from one central location.

It’s another great SEO tool for agencies, freelancers, and In-house marketers, who want to check the SEO of their website.

Raven’s Site Auditor quickly analyzes your website to find all of the desktop and mobile SEO issues that may be keeping your site from ranking on search engines like Google, Bing, and Yahoo.

The Backlink Explorer allows you to enter any domain or URL to get an advanced look at its backlinks. Also research your competitors to understand why they’re ranked, identify potentially toxic links, and follow up on discoveries with the Raven’s Link Manager.

Raven Tools Rank Tracker provides the flexibility of daily, weekly, or monthly rank tracking on each individual SERP, whether it’s Google, Bing, Yahoo, Yandex, or Baidu.

Additionally, the Raven Tools Link Manager is the tool every whitehat backlink campaign manager needs to store, organize, and find thousands of link opportunities.

With the Keyword Rank Checker, you get the ability to get instant access to any domain’s ranking keywords, research competitor websites, and get content ideas.

Raven Tools Features

• Marketing reports
• Competitor domain research
• Site auditor
• SERP rank tracker
• Keyword rank checker
• Backlink checker
• Keyword research
• Link spy

Raven Tools Pros and Cons

Pros

• Incorporating multiple streams of data from different platforms.
• Ability to add your own text of information to reports to help elaborate on the date.
• Centralize data points and resources to a single area and platform for easy access and review
• Visually present data to customers without being overwhelming or cumbersome in data overload
• Automate basic reporting and data consolidation to free up time for focusing on more strategic activities or executing desired plans and activities.
• The website audit tool helps us identify site issues in order to resolve them.

Cons

• If RavenTools could track and report on hashtag engagement across the social media platforms they already integrate with, that would also be a huge benefit.
• Would be great if RavenTools could provide comparison data for reporting based on similar industry types or verticals
• The reports occasionally have glitches, such as the overlap of different modules.

Raven Tools Pricing

With Raven Tools, you can sign up for a free 7-day trial. For additional functionality, the tool offers paid plans such as Small Biz, Start, Grow, Thrive, and Lead.

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18. CognitiveSEO

The next best-paid SEO tool is CognitiveSEO.

It provides you with a suite of SEO tools for doing tasks like Site Audit, Backlinks, Penalties, Rankings, Reports, and Content.

Whether you are an SEO Professional, Digital Marketing Agency, SMB, or Brand, looking to increase your traffic or to monitor your site’s evolution, this SEO software will provide you with best in class digital marketing strategy analysis and insights for your business.

The cognitiveSEO toolset is a complete digital marketing solution and most likely, the only SEO tool you’ll ever need. The tool flags all possible SEO issues and provides recommendations on how to fix them so that you can experience increased rankings and traffic in a matter of days.

This all-inclusive tool covers all the needs an SEO Pro, webmaster or digital marketer might have along with efficient solutions on how to increase any website’s traffic: a comprehensive Site Audit, all the on-page & off-page factors that influence Google rankings, keywords research & rank tracking, content optimization, in-depth backlinks analysis, Google Penalty prevention and recovery, social visibility and much more.

CognitiveSEO’s Site Audit tool helps you detect all the weak points of your website before your users do and lets you know exactly what’s holding your website back from ranking. Their SEO Audit Tool crawls all the pages it finds on your website to provide a fully customized set of data easy to comprehend and visualize.

The competitive research tool is a full-stack marketer that will help you get top rankings in 3 easy steps: Keyword Research, Ranking Analysis, and Content Optimization.

The CognitiveSEO Rank Tracker offers accurate country, language, and city precision for all your tracked keywords.

CognitiveSEO Features

• Site audit tool
• Backlink analysis tool
• Google Penguin Penalty Recovery Tool
• Universal rank tracker
• Efficient SEO dashboard
• Digital marketing reports
• Competitor research

CognitiveSEO Pros and Cons

Pros

• More efficient marketing campaigns.
• Quicker response time from potential clients.
• Easy accessibility for data management and future prospecting.
• Helps Target Market Similar Customers of Alike Competitors
• A good tool for tracking KW’s when writing a blog post.
• The platform is constantly being improved with interesting beta features

Cons

• More mobile accessibility for mobile devices to boost on-the-go marketing efforts.
• More accessibility to mobile social media platforms would be helpful
• Additional resources and customization options for each individual website would also be resourceful

CognitiveSEO Pricing

CognitiveSEO is available with a Free 7-day trial. Moreover, you can choose from their Starter or Business plan. You also get an additional 30% discount on their annual packages.

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19. Wordtracker

Wordtracker offers keyword research and SEO tool which helps you in outranking your competitors in difficult niches.

With this SEO tool, you can spy o your competitor’s keywords, and get in-depth PPC and SEO insights, and data from Google.

You get access to their own proprietary data and toolset, which means you can get 10,000 keywords per search as well as related keywords, so your pages can be optimized more effectively to outrank the competition.

With the Keyword Tool, you can find new keywords in your industry or niche and also find related keywords for stronger content.

And with the SERP preview functionality, you can see the search results and the difficulty of the competition right in the tool.

The tool gathers reliable and accurate data from Wordtracker, Google, YouTube, and Amazon.

Wordtracker’s Niche Explorer tool helps you in finding trending keywords for any niche.

Finally, with Custom Reports, you get the top keywords for any search engine and country.

Wordtracker Features

• Keyword research tool
• Niche explorer
• Custom reports
• Inspect tool
• Competitor analysis
• Search by time

Wordtracker Pros and Cons

Pros

• Keyword research to find the perfect phrases with low competition and high impression rate
• Keeping up with trending topics in any industry field
• Giving new ideas on longtail keyword phrases to target or utilize on your blog
• Wordtracker provides alternate keywords that are similar to your search so you may find additional keywords that you may have not thought of using
• It provides an easy-to-read assessment of each keyword phrase so you can see which keywords are commonly searched for and how competitive the landscape is for that phrase (if there are a lot of pages optimized for that particular keyword)
• It will save your work so you can pick up where you left off- which can be very convenient

Cons

• A more detailed walk-through for first-time users which gives usage scenarios for the different features would probably get people up and running in Wordtracker a lot quicker
• More accurate impression rate per phrase – even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
• Cumulative month data or seasonal data would be appreciated

Wordtracker Pricing

Wordtracker offers you a free 7-day trial on every plan. After a free trial, you can choose from a Bronze, Silver, and Gold plan, and also save up to 40% by paying annually.

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20. BuzzStream

BuzzStream is a Link Building, Digital PR, and Content Promotion tool.

With BuzzStream you can research influencers, manage your relationships, and conduct outreach that’s personalized and efficient.

It helps you browse prospect lists, add contacts, and automatically find contact information and metrics.

BuzzStream is a great outreach tool as well. You can send personalized, relationship-based messages without sacrificing efficiency.

With a touch of a button, manage your relationships, and share notes and progress with your team.

The reporting tool enables you to take charge of your campaigns with visibility into your team, email, and project performance.

BuzzStream is used by companies like Indeed, Canva, Airbnb, Glassdoor, Shopify, and more.

The tool also comes with a chrome extension.

BuzzStream Features

• Link building
• Digital PR
• Influencer research
• Detailed reporting
• Prospects research
• Personalized outreach
• Project tracking
• Open, click, & reply to tracking
• Chrome extension

BuzzStream Pros and Cons

Pros

• Integrates with Google Chrome, so there is one less tab you need to open.
• Tracks open and clicks for emails you’ve sent.
• Excellent contact organization and grouping.
• The tool is extremely easy to use – self-explanatory, you really don’t need any kind of technical training.

Cons

• The contact finder tool does not work well.
• It is almost impossible to find verified email addresses using their email finder.
• It is somewhat clunky at times and hard to load on certain pages.

BuzzStream Pricing

BuzzStream comes with a 14-day free trial on all plans. The paid plans include Starter, Group, Professional, and Custom.

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21. Authority Labs

The next best SEO tool on the list is Authority Labs. It is an SEO rank tracking software and API with accurate and reliable data.

With its search engine ranking and keyword data, you can automate your SEO monitoring, track local and mobile rankings, and recover not provided keywords.

Authority Labs provide daily data checking so that you always know where you stand by reacting to changes as they happen.

And with local results data you can dig into the most accurate and granular data available by tracking search results by state, city, and even postal code.

Their device-specific data makes tracking your mobile ranking easy and also tells what keywords users are searching on mobile devices.

Authority Labs also helps you expand your reach by easily adding domains or pages from any country or language supported by Google, Bing, and Yahoo!

Authority Labs Features

• SEO rank tracking
• Daily fresh data
• Local results
• Mobile-specific
• Global tracking
• Competitor tracking
• Unlimited users
• Interface API Access

Authority Labs Pros and Cons

Pros

• Very simple interface that makes it easy to see what’s most important – keyword rankings and their performance.
• Uploading new keywords was very easy – you could type them in or upload a spreadsheet.
• Customizing data – we liked that we could filter our data in different ways.
• Shows updated ranking for search position daily.
• It makes it easy to add notes and categorize keyword groups.

Cons

• It doesn’t do much more than track rankings and suggest keywords.
• It doesn’t provide diagnostics or recommendations for improvement.
• The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.

Authority Labs Pricing

Authority Labs gives a 14-day free trial for everyone. Afterward, you can choose from the Plus, Pro, Pro Plus, and Enterprise monthly paid plans.

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22. Keywords Everywhere

Keywords Everywhere is an awesome SEO tool that gives out data on the monthly search volume of a keyword, CPC, and its competition.

I have used this tool for the longest time and still love using it. In fact, I’m so used to this tool, that all my Google searches appear to be incomplete without it.

Keywords Everywhere tool is available as a browser extension for Chrome and Firefox that can be easily integrated with search engines using your unique API key.

Just enter your query/keyword in the search engine and this tool will present you with a bunch of useful stats in real-time.

And the best part is that it shows you monthly search volume, cost per click, and competition data of keywords on multiple websites like Google, Bing Search Console, YouTube, Amazon, eBay, Etsy, Answer The Public, Moz Open Site Explorer, & more

Keywords Everywhere are going to save you a lot of time, time that would have otherwise been spent on copying data from one website while finding search volume from another.

It also lets you find long-tail phrases with their accurate search volume, CPC, and competition data.

Keywords Everywhere also pull the “People Also Search For” and “Related” keywords from Google & Bing and shows them to you with the volume metrics right inside Google’s search page.

For a very long time, Keywords Everywhere was available for free, but recently the creators of this amazing SEO tool added a slight fee to its usage.

The creators of Keywords Everywhere also offer a free SEO tool, SEO Minion.

Keywords Everywhere Feature

• Keyword research
• Search volume
• Keyword competition
• Related keywords
• People also search for stats
• Cost Per Click estimation

Keywords Everywhere Pros and Cons

Pros

• Easy-to-use and setup
• Accurate and reliable search data coming from Google
• Great for keyword research and finding monthly search volume
• Related keywords feature gives more ideas to work upon
• Low pricing makes it an ideal option for beginners
• Useful in generating content ideas

Cons

• Basic tool with minimal features
• API integration sometimes doesn’t work properly

Keywords Everywhere Pricing

Keywords Everywhere don’t offer typical monthly or annual plans. Rather you can buy credits according to your requirements. 1 credit is equivalent to 1 keyword.

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Now, let’s talk about the best free online SEO Tools.

Here’s a list of the Best Free SEO Tools in 2022

23. Keyword Tool

First on my list of the best free SEO tools is the Keyword Tool.

Keyword Tool is a free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic.

It is one of the best alternatives to Google Keyword Planner and other keyword research tools.

Keyword Tool will help you discover thousands of new long-tail keywords related to any topic by automatically generating Google’s search suggestions.

Using Keyword Tool, you can choose a specific Google domain out of 192 supported domains and one out of 83 languages that will be used to produce keyword suggestions.

The free version of the Keyword Tool can generate up to 750+ keywords from Google autocomplete in seconds which is more than enough for many webmasters.

There is also an advanced version of Keyword Tool, Keyword Tool Pro. It provides an average of two times more keywords in comparison to the free version and offers a handful of other useful features.

Keyword Tool Features

• Long-tail keyword research
• The best alternative to Google Keyword Planner
• Content creation
• Local and International SEO
• Keyword tool for advertising

Keyword Tool Pro and Cons

Pros

• We can search for competitive keywords for Google, YouTube, Bing, Amazon, Twitter, and more.
• We can set the region and language when searching for competitive keywords.
• When analyzing keywords, we can see the regions where the keywords are being searched from. This helps us understand our target demographic better.
• The related question results associated with keywords are really helpful when optimizing for higher ranks.
• It is available as a mobile-based application on both Android and iOS, making it easy to use on the go from our tablets and smartphones.

Cons

• Keyword tool doesn’t offer keyword competition analysis, like how hard is rank for that keyword.
• The free version blurs out search volume, CPC, and all other metrics. As an occasional user, it pushes me off the site to other free tools that offer the same service.

Keyword Tool Pricing

You can use Keyword Tool absolutely for free, even without creating an account.

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24. SEOquake

Next on the list of free SEO tools, is SEOquake.

It is a powerful SEO toolbox for your browser, which means it is available as a browser extension rather than a full-fledged software.

SEOquake is a free plugin for your browser that provides you with organic research data at the click of a button. 

SEOquake provides other useful tools including an SEO Audit, Keyword Density report, Internal/External Link analysis, and even social metrics.

You can check any webpage for a huge selection of SEO parameters on the fly, with the free SEOquake browser extension.

There are over 300,000+ people using this extension daily.

This free SEO tool extension is available for browsers like Chrome, Firefox, Opera, and Internet Explorer.

With SEOquake extension, you can conduct an on-page SEO audit in a flash, examine internal and external links, compare domains and URLs in real-time, and export all data into a file at the same time.

You can perform a thorough SEO analysis of any webpage with nothing but your browser at hand. All it takes is one click and one second. No cumbersome interface involved — adjust SEOquake to only display what you need when you need it.

SEOquake Features

• SEO bar
• SEO dashboard
• SEO overlay
• Keyword analysis
• Print and export
• SEO audit
• Social metrics
• Keyword density report

SEOquake Pros and Cons

Pros

• It gives you info on ways to improve the infrastructure of your website.
• The SEOquake extension is helpful and non-invasive to the browser. It hides away in the top left corner and doesn’t expand unless you tell it to.
• The domain comparison feature is nice to see a high-level view of how a website sizes up against competitors.
• It gives a nice diagnosis of some key features that the website is doing well in, and where it could improve.
• Gives a ton of SEO info in one area.

Cons

• It doesn’t have a sleek or exciting design. It is kinda clunky and not super appealing in color.
• Due to the drop design, it can be hard to read. If they updated the program to be more modern I think it would be used much more frequently.
• The high-level parameters are nice to see, but for a new-to-the-tool person, they are confusing and don’t provide a lot of explanation, unfortunately.
• The keyword density section is somewhat helpful but gives the density in a percentage without rationale as to what an average percentage is or what the website should aim for.

SEOquake Pricing

SEOquake is a free-to-use extension and can be installed in your browser with one click.

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25. Google Analytics

Next on the list of best free SEO tools, is a good old tool by Google, Google Analytics. This is the only free tool that is used more by professionals than by beginners.

The reason being is the complexity and in-depth data that this premium software by Google provides.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions.

It helps you understand your site and app users to better check the performance of your marketing, content, products, and more.

When you use Google Analytics you get access to Google’s unique insights and machine learning capabilities to make the most of your data.

Google Analytics also works with Google advertising and publisher products, so you can use your insights to deliver business results.

With Google Analytics you get real-time data, audience insights, acquisition, behavior, and conversions data.

You can even connect your Analytics to the Search Console and Google Ads.

Google Analytics Features

• Traffic reporting
• Conversion tracking
• Keyword referrals
• Audience insights
• User behavior
• Third-party integration
• Conversion tracking

Google Analytics Pros and Cons

Pros

• It is a free and secure tool.
• Easily understood by beginners.
• Track many websites in a single dashboard.
• Other Google products’ connectivity is very easy.
• Placement on the website is also very easy.
• It has the most powerful platform for gaining insights into website performance.
• Google Ads platform integration.
• Google Analytics is continually updating with new features and designs.

Cons

• Missing some detailed tracking that Adobe Analytics has.
• Actual data is reflected in 2-3 days.
• New features are being rolled out almost daily and it is very hard to catch up.
• The integration of codes can be somewhat cumbersome if you are not a developer.

Google Analytics Pricing

Google Analytics is absolutely free and anyone can use this amazing software from Google.

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26. SEO Minion

SEO Minion is one of the best free SEO tools and my favorite SEO tool extension for my On-Page SEO tasks. 

This free SEO analysis tool has the most potential to compete with other paid SEO tools.

SEO Minion is developed by the creators of the famous Keyword Research Tool, Keywords Everywhere, and is also available as a free browser extension on Chrome and Firefox.

SEO Minion helps you in your daily SEO tasks such as On-Page SEO analysis, Broken Link Checking, SERP Preview, and more.

This free SEO tool helps you with the following tasks – 

(1) Analyze On-Page SEO – analyze the HTML of any webpage and view useful information that will help you optimize the On-Page SEO as well as alert you to any issues.

(2) Highlight All Links – quickly see all the links (internal & external) for any webpage

(3) Check Broken Links – check every link on a webpage and get a report of any links with issues

(4) Hreflang Checker – check Hreflang tag validity, as well as whether there are return tags present

(5) SERP Preview – preview your website on a real Google search result and update this in real-time

(6) Google search location simulator – view non-personalized google search results for one keyword on two different location/language combinations. 

SEO Minion Features

• Analyze On-Page SEO
• Check Redirects
• Check Broken Links
• SERP Preview Tool
• Simulate Multi-Location SERP
• Hreflang Checker

SEO Minion Pros and Cons

Pros

• Effective in tracking down broken links in content-heavy pages
• On-page SEO analysis is on point
• Helpful in finding links on a particular page
• SERP preview is really helpful

Cons

• Comparatively new SEO tool in the industry
• Competitor analysis is missing
• No substitute for a complex & professional SEO tool

SEO Minion Pricing

SEO Minion is absolutely free to download as a browser extension.

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27. Google Trends

Next on our list is this amazing tool, Google Trends. This powerful tool by Google can give you tons of content ideas that you can work upon.

It is not a typical SEO tool, but the data it provides can surely help you create engaging content that attracts visitors and thus improves your SEO efforts.

Google Trends analyzes the popularity of top search queries in Google Search across various regions and languages.

You can leverage all this data of trending search queries and create engaging content around it. 

And in no time you will witness large chunks of traffic coming to your blog/website to read that viral piece of content.

Google Trends is not only useful for new websites and event bloggers but also for any blog that generates on a regular basis and comes across writer’s block quite often.

There is so much to explore in this tool, that you can get content ideas for a whole year to work on. 

You get direct insight into what people are searching for actively not just in your country but the entire world.

Google Trends also helps you find the topics or keywords that are declining in trend and have lost their popularity so that you don’t invest your precious writing hours in creating such content.

To use this tool, you just enter your target keyword and select the country you want to get the data from, and press enter. You will be shown all the data relating to that term in interest over time.

You also get the related topics and related query data on the dashboard.

Google Trends Features

• Trending queries or topics
• Related topics and queries
• Compare keyword trends
• Recently trending topics and terms
• Years of search data
• Country-wise filtering

Google Trends Pros and Cons

Pros

• Measuring how popular a keyword is.
• Using graphs to compare the search volume of different queries over time.
• Researching industry seasonality.
• Researching product purchase intent by keyword search.
• Great job at estimating seasonality for different industries & areas of interest.
• Does well at helping determine potential competition during different times of the year.
• Does a good job with helping us determine recommendations for clients in terms of tactics, budgets, etc. throughout the year, and with different strategies.

Cons

• You can narrow your search by industry, but Google doesn’t always have a category that applies. It would be nice to be able to drill down and even search for what may be a closer fit.
• Perhaps some integration between Keyword Planner and Google Trends would be nice, so you don’t have to bounce between them.
• We would like if Google Trends could get more granular into different topics or industries.

Google Trends Pricing

Google Trends is completely free to use for everyone which also makes it one of the best free SEO tools.

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28. Yoast

Yoast SEO is the #1 WordPress SEO plugin that is used by the most number of WordPress Sites.

It is the most downloaded SEO plugin with over 135 million downloads and is rated 4.9 out of 5 stars.

It helps you in getting more visitors from Google and Bing, attracts more visitors from social media, and increases your reader’s engagement.

Yoast SEO does a decent job in managing the SEO of your website, so you don’t need to be or hire an SEO expert.

Other famous WordPress plugins from Yoast are Local SEO, Video SEO, New SEO, and WooCommerce SEO.

Yoast SEO is an ideal plugin for doing a free SEO analysis of your website.

With Yoast SEO academy you get access to all their SEO courses and training.

Yoast Features

• Keywords, related keywords, key phrases, and synonyms optimization.
• Internal linking suggestions
• Page preview in Google
• Breadcrumbs control
• Readability check
• Focus keyword export
• No duplicate content
• Technical stuff in the background
• Always updated for Google’s algorithm
• Internal linking suggestions
• Redirect manager
• 1-year free access to 24/7 support

Yoast Pros and Cons

Pros

• Yoast SEO Helps You Optimize Your Content For Search Engines
• An accessible and user-friendly tool
• Works as SEO proofreader
• Helps you fix your flaws
• Prevent your RSS feed from content scrapers
• Enhances The Readability Of Your Content
• It Enables Page Or Post-Preview On Search Engines
• Helps With An Auto-Generated XML Sitemap
• It Helps Detect Website Indexable Issues

Cons

• Yoast is not good at understanding intent
• Yoast can be pedantic
• The plugins can waste your time by searching
• The inability to control the structure of your site
• The threat of security to your site
• Need premium version for advanced SEO settings

Yoast Pricing

Yoast SEO is absolutely free to use. Though they also have a premium version that unlocks myriad features to take care of the SEO of your website better. 

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29. Google Search Console

Next on the list of best free SEO tools, is another great tool by Google, the Search Console. It is one of the favorite tools of webmasters and SEO professionals.

It presents you with a ton of useful data that is accurate and reliable,  as it is coming from Google itself.

With Google Search Console you get a complete overview of your website, the site’s performance in search results, queries and keywords your website is ranking for, the number of clicks your site is getting, and from which countries, device information, and pages of your website that are getting maximum clicks.

The URL inspection feature enables you to inspect an URL and see if it is indexed by Google or not.

You also get more information on indexing through its coverage, sitemaps, and removals feature.

Google Search Console also provides recommendations on enhancing the speed of your website, mobile usability, and AMP analysis.

Google Search Console Features

• Performance stats
• URL inspection
• Coverage
• Sitemaps
• Page Removals
• Security issues
• Speed enhancement
• Mobile usability
• Sitelinks search box
• AMP analysis

Google Search Console Pros and Cons

Pros

• Easy-to-use tool
• Accurate & reliable data
• Tool by Google
• Clean user interface
• Site overview
• Search Analytics – so the viewer can quickly find all the search terms, pages, and positions of each term that brings traffic to the site.
• Fetch as Google so you can test how Google crawls your site.

Cons

• Google Search Console provides a list of HTML errors it discovered in the course of crawling your site but sometimes this feature is not up to date. Sometimes it shows errors that had been previously fixed.
• Sometimes the amount of data that Search Console throws at you can be a bit overwhelming.
• Competitor research is missing

Google Search Console Pricing

Google Search Console is completely free to use. All you need to have is a domain or an URL, to begin with.

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30. Siteliner

Next on our list of best SEO checker tools, is a free SEO rank tracking tool by Copyscape, the web’s most popular search engine for plagiarism and duplicate content. 

Siteliner is a free service that lets you explore your website, revealing key issues that affect your site’s quality and search engine rankings.

This website SEO analysis tool lets you explore and improve your website. With Siteliner, you can easily identify key issues affecting your site’s quality and search engine rankings, such as duplicate content and broken links.

Duplicate content can lower your site’s search engine rankings, reducing the traffic to your site. Siteliner systematically checks your site for internal duplicate content, highlighting it on each page, intelligently excluding common content such as menus and navigation.

Broken links can damage your site’s user experience and lower your site’s search engine rankings. This amazing free SEO checker checks all internal links on your site to ensure they are working and highlight the broken links so you can fix them easily.

Siteliner identifies the pages that are most prominent to search engines as they crawl through your site based on the link patterns between your pages.

Siteliner also crawls and analyzes the pages on your site, revealing key information about each page. 

It provides a standard XML Sitemap for your site, as well as a more detailed Siteliner Report.

Siteliner Features

• Website analysis
• Broken link checker
• Page audit
• Rank tracker
• Duplicate content analyzer
• XML sitemap generator

Siteliner Pros and Cons

Pros

• Fast analysis
• Systematized results
• Free services
• Affordable premium services
• Downloadable reports
• Good for beginners

Cons

• Limited to internal analysis
• Not a complete SEO tool
• Lacks basic SEO tools functionality and features
• Not ideal for professionals

Siteliner Pricing

Siteliner offers a completely free version, to begin with.

Although the free Siteliner service is limited to monthly analyses of sites up to 250 pages.

Whereas, Siteliner’s Premium service allows you to analyze websites up to 25,000 pages, with no limitations on how often analyses are run.

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31. Google Keyword Planner

SEO is about optimizing a website to rank it high on a search engine. And the term search engine is often interchangeably used as “Google”. Why? Because 92% of all the searches in the world happen on Google.

Google is the undisputed king of search engines. Billions of searches take place on Google in a single day, hence it has an unimaginable amount of search data that can be used to fill in the needs of searchers and rank on top of the search engine results page.

And when the creator of the game tells you how to play, you better listen.

Google Keyword Planner is the most comprehensive yet less talked about tool in the industry. But all those who make use of this keyword research tool, often find their websites ranking on the first page of Google.

In essence, this tool is created by Google for its Google Ads platform, which helps the advertisers to search for the right keywords to bid on and make a profit.

And the best part about Google’s Keyword Planner Tool is that it is absolutely free to use for everyone.

All you need to have is a Google Ads account, which in turn is free to create.

This tool gives you all the keyword data that people are typing in Google searches every day. 

You can use this data to create content around this data and since these search queries are hyper-targeted, you will be providing relevant content to people and thus increase your website traffic.

You can use the Keyword Planner tool to plan your target keywords, discover new keywords, research keywords, get to know how competitive a keyword is and make your SEO plan accordingly.

Google Keyword Planner Features

• Easier Keyword planning
• Discover new keywords
• Keyword research
• Keyword search volume and forecast
• Keyword competition
• Seasonal forecast

Google Keyword Planner Pros and Cons

Pros

• Accurate and reliable data
• Created by Google
• Updated regularly
• Keyword max CPC and competition.
• Keyword search volume
• Know keyword’s monetary value

Cons

• It won’t suggest long-term keywords for most of the categories.
• Not a replacement for an all-in-one SEO tool
• Limited functionality and SEO features
• Primarily created for advertisers and not SEOs
• Cannot be accessed without a Google Ad account

Google Keyword Planner Pricing

Google’s Keyword Planner Tool is free to use and all the data can also be downloaded for later use.

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What is Search Engine Optimization (SEO)?

In layman’s terms, Search Engine Optimization (SEO) is a process of making your blog/website/online entity (search engine + human) friendly, in order to attract free, hyper-targeted, quality traffic from Google, Bing, or any other search engine.

SEO or Search Engine Optimization is a technique of making your website or content ‘Search Engine Friendly‘. This simply means that you use certain methods/techniques to rank your website as high as possible on the Search Engine Result Pages (SERPs) in order to attract high traffic on your website. SEO is all about stealing a space for your website on the first page of SERPs.

Search Engine Optimization

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8 Reasons Why You Should Use SEO Tools?

1. Scaling Business Online – Whether you’re a startup or a Fortune 500 company, scaling is a challenging task. And SEO tools can take the load off your shoulders by providing relevant data and actionable insights to work upon.
2. Productivity – If we set aside some of the most crucial and important SEO tasks that require human intelligence and human touch, almost every other task involved in search engine optimization is repetitive that follows a specific set of procedures that can be automated. SEO tools help in automating these jobs and thus increasing the productivity of the team.
3. Better Allocation of Resources – When SEO tools take up the most time-consuming SEO jobs, you/your company can allocate your time and resources to planning and optimizing a better future for your business.
4. Explore New Opportunities – The amount of data SEO tools dig in, can be effectively used to explore new opportunities for your business, and draft brand new strategies to increase profits.
5. Custom Reporting – Almost every good SEO tool gives you the ability to create beautiful and professional-looking custom reports for your clients or your company. The report also helps in understanding the complex data in a better way.
6. Spy on Competitors – Your competitors are always onto something new. With the help of an SEO tool, you can spy on your competitors and find out what new strategies they are applying to grow their business online.  
7. Save Time and Money – The huge amount of tasks that the SEO tools do, are not only time-consuming but also require costly human resources. You can save both of these with the help of an effective SEO tool.
8. Better Search Rankings –  This is the most important factor in what SEO tools are built for. SEO Tools helps you improve the search friendliness of your site with relevant content suggestions and optimizations, and thus rank high on search engines, making your services/product discoverable.

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Why is SEO Even Important?

Organic visitors coming from search engines is the cream traffic that converts better than any other traffic source available online.

This is because traffic (searcher) coming from search engines is SUPER targeted and actively looking for a solution to their problem.

Because when you rank your site on the first page of Google, you’re basically offering your product or service at the very moment when somebody is searching for that particular product or service.

And BANG…

Demand gets its Supply in a fraction of seconds.

I don’t know if you’re even realizing right now how much of a big deal it is.

This is exactly why websites compete to get on the first spot on Google or any other search engine.

The first page (first 3 spots to be exact) of the search engine results (SERP) is a gold mine for businesses.

Gone are the days, when On-Page SEO and keyword research alone was enough for the SEO arsenal of a website.

Now, you need more than that.

And to beat your competitor in search rankings, you need to better understand your competitor’s strategy and then, pin them down in their own game.

To give you a deeper perspective, if you’re spending $10,000 in ads and other marketing campaigns to reach your target audience, and making $20,000 in revenue. You are getting twice the return on ad spend (2x ROI).

Now imagine if you get your website rank on Google and drive free targeted traffic to your site, you can make $20,000 in revenue without spending a dime on marketing. That’s a whopping 20,000 times Return on Investment (20,000x ROI).

How many business models do you come across daily that generates revenue without monetary investment?

Conclusion – Best SEO Tools

Though it is not difficult to do SEO of a website but doing it right, is what makes all the difference. SEO is technical and hence it requires data-driven action.

Making use of a reliable and effective SEO Checker Tool will help you audit and optimize your website or landing page for search engines and readers, faster and accurately.

The core job of an SEO Analysis Tool includes keyword research, site audits, backlinks profile analysis, rank tracking, and competitor research.  

Choosing the right SEO tool for your site or business can become a task in itself, especially when there are so many good options to choose from.

Over time SEO tools have evolved much and become more and more complex, embedding a vast number of functionalities, keyword data, backlinks, domain insights, and everything in between.

If you’re just starting out in the SEO industry, these complex SEO tools can be a bit intimidating for you.

And also you may not require all of the data and figures in the beginning.

Rather you might be just looking for a cheap and reliable alternative that can just do the task right. In such a case you can just begin with a free SEO tool and get the ball rolling.

But if you’re an SEO professional, an SEO consultant, a Digital Marketer, a marketing head, running an SEO agency, or working for a company that takes up complex SEO jobs, then going for a complete all-in-one marketing tools like SEMrush, Mangools, Serpstat, or Ahrefs, is a no brainer.

Choosing an SEO tool that’s best for you, will also depend on your monthly budget, the complexity of your job/project, the time duration of a project, the scale of your business, or the amount of marketing data you need.

There are numerous other factors that will define the best SEO tool for you.

The best way to begin is by start using the SEO tool that has been mentioned in this list. And you will eventually find your ideal SEO tool.

Also going for a free SEO tool over a paid SEO tool especially when you’re handling big and complex projects, may seem economical in the short run, but the lack of reliable data and functionalities will hamper your SEO and marketing efforts in the long run.

I always recommend using a paid tool over a free one, if you’re really serious about your business, as paid tools are regularly updated with the latest data and technology, by the core team of humans working backend all the time to make the tool better.

Whatever be the case, the most important thing is how you make use of the available data that SEO tools gather for you.

So I hope you found this ultimate list of the best SEO tools (Free and Paid) useful. And if by chance we missed any amazing SEO tool, then make us aware by commenting below.

Also, do let us know which is your favorite SEO tool that you currently love using and what makes it the best SEO tool in 2022.