Last Updated on May 17, 2022
After using GetResponse for more than a year now, I am writing this in-depth GetResponse Review, covering all the benefits, features, tutorials, pros, cons, pricing, and special discounts available for GetResponse.
Email marketing has been one of the oldest marketing channels that are still relevant and effective for businesses.
So much so that 81% of small businesses rely on email as their primary customer acquisition channel.
One of the major reasons behind the effectiveness of email marketing is the increasing number of active email users that are forecasted to reach 4.3 billion in 2023.
Email marketing is here to stay and marketers know it. That’s why nearly nine out of every ten marketers use email marketing to distribute content organically.
According to Wikipedia, Email marketing is the act of sending a commercial message, typically to a group of people, using email.
In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
It involves using email to send advertisements, request business, or solicit sales or donations.
That being said marketing through emails can either be a super-simple task to do or become a nightmare in no time.
It all depends on how you do it and which email marketing software you use.
A good email marketing software (like GetResponse) is not just restricted to sending marketing emails but does a lot more than that.
For instance, when you sign up to GetResponse, you get access to advanced marketing technologies like email creator, autoresponder, email analytics, email list management, sales funnel, lead magnet funnel, landing pages, and webinars, signup forms, paid ads, and marketing automation.
GetResponse is an all-in-one email marketing platform for entrepreneurs, marketers, bloggers, agencies, small businesses, and eCommerce.
But since every product has room for improvement, it stands true in the case of GetResponse as well.
As you progress through my GetResponse review, you will find out all the things that I liked about GetResponse things that I didn’t like so much, and all those things that can be improved.
So let’s begin this detailed review by first knowing a bit more about GetResponse as a company and its history.
What is GetResponse?
GetResponse is a comprehensive all-in-one online marketing software that offers a complete suite of simple-yet-powerful marketing solutions that can be scaled and customized for small as well as large companies helping them to grow their customer base, promote services, and sell products.
It offers a suite of email marketing tools that are designed to deliver tailor-made offers to your contacts with a high deliverability rate.
GetResponse also offers various marketing automation, responsive email design, hundreds of ready-to-use email templates, landing page creator, and useful statistical analysis tools.
More than 350,000 customers in 183 countries trust GetResponse including the likes of Hilton, Unesco, and Ikea.
The email marketing service offers a spam-free solution, achieving a consistent deliverability rate of over 99% which is the highest deliverability rate in the industry.
GetResponse operates globally with offices in Poland, the U.S., Canada, Malaysia, and Russia with more than 300 professionals on board.
It has been in the industry for more than 15 years now and is available in 27 different languages.
GetResponse offers a dedicated team of experts that provides five-star customer support via email, and chat 24/7.
When you log in to your GetResposne account, this is how the dashboard looks;
To create your first campaign just head over to the ‘create’ button at the top or click one of the shortcut buttons on the left.
Now let’s move forward and talk about the incredible features and benefits of using GetResponse as your everyday marketing tool.
GetResponse Features and Benefits
1. Powerful Email Marketing for Everyone
It goes without saying, GetResponse boasts one of the most powerful and technologically advanced email marketing solutions in the industry with professional email templates, easy design tools, and an unmatched deliverability guarantee.
With its intelligent email automation, you can send the right type of email, at just the right time.
Plus deliverability has always been a major concern for email marketers but with GetResponse over 20 years of proven 99%, email deliverability means you can be confident that your emails are delivered to your contacts.
The major reason behind this almost perfect deliverability rate is that GetResponse teams up with industry leaders like Return Path, Litmus, Port 25, SpamHaus, and SpamAssassin to lock in the best in email delivery technology.
Be it sending a one-time email broadcast, nurturing subscribers through automated follow-up emails, or triggering emails after purchases, abandoned carts, or website visits, GetResponse makes sure your customers get your emails.
GetResponse gives you the functionality to segment your email list and send group-specific emails in order to get higher engagement rates.
Not to forget the perfectly-timed emails.
GetResponse ensures your emails land in the right inbox, at the right time with its Perfect Timing and Time Travel delivery tools.
Heading over, let’s explore each email marketing feature in detail and show you what GetResponse can do for you.
– Easy-to-Use Email Creator
GetResponse offers an intuitive email creator that helps you create beautiful, responsive emails with an easy-to-use drag and drop builder.
The email creator also features powerful design functionality, first-class email delivery, and predesigned templates that enable you to create pixel-perfect emails for your campaigns every time.
Let me quickly show you how easy and quick it is to design newsletter emails with GetResponse. It literally takes just 4 steps.
Step 1: Log in to your GetResponse account and click on the ‘Create’ button. Then choose the Create newsletter option from the drop-down menu.
You will also find an option that states Create newsletter (Beta). It is recommended to choose that option as it offers a new creator interface that is more advanced, has better templates, and is convenient.
Step 2: You will be prompted to a new window where you need to enter all the necessary details about your email campaign before designing your first email.
GetResponse makes it easy to keep an eye on your email’s details and settings in one place and also verify and double-check your setup before you send or schedule.
- Name your email for future reference
- Select your form field email address and recipients
- Add the subject line and preview text
- Review your email’s design and content
- Send or schedule the email for later
- Turn on/off Perfect timing
GetResponse has this amazing perfect timing tool that sends emails at the time your audience is most likely to engage with them.
For international audiences, there is a time travel delivery method that ensures a specific local-time delivery.
Step 3: Once you’re in the design and content window, you can get started with designing your email. And to make things faster and easy, GetResponse offers a library of high‑quality, professionally‑designed email templates.
- Browse templates by campaign goal – welcome, educate, promote, sell, and more
- Build custom templates with your own content and branding
You will most probably find your ideal design template from the collection of pre-designed templates, but in the case didn’t find one, GetResponse gives you the freedom to build your own stunning templates from scratch or customize their existing designs by choosing the ‘Blank templates’ or ‘HTML editor’ options.
If you’ve previously saved a template, you can access it from the ‘My templates’ option or you can even use an old existing email by browsing the ‘Existing messages’ option.
With GetResponse’s powerful design features and layout, you can easily create stunning emails optimized for any device, even if you’re just starting out. You can;
- Use sections to structure your email
- Add your content using basic blocks: image, text, video, button, and more
- Save selected areas in the My blocks section for use in future emails
- Personalize your emails with custom web fonts
One of the best things about GetResponse is that it offers Mobile-focused design tools that help you create fully mobile responsive emails designed to look perfect on all devices.
- Hide specific elements or sections for mobile
- Preview your design and optimize it for more impact and higher conversions
Not only this, but GetResponse’s email creator also offers a powerful, built-in photo editor that helps you impress your audience with professional designs without ever leaving the drag-and-drop creator.
Step 4: As soon as you’re happy with the way it looks, click ‘next’ and send your email newsletter either immediately or schedule for later. You can also save it as a draft.
– Intelligent Autoresponders do the Heavy Lifting
Another great feature of GetResponse is its intelligent autoresponders that send out automated email sequences that are designed to convert.
An autoresponder helps you in automating your email marketing campaigns.
It enables you to engage new contacts and nurture relationships with time-based drip campaigns that are backed by over 20 years of autoresponder email experience.
You can use the autoresponder emails to connect with subscribers when they join your email list by creating Welcome, follow-up, and nurturing email sequences.
With GetResponse Autoresponders you get powerful design tools and templates, precise delivery for higher open rates, and actionable analytics at a glance.
Autoresponders lets you do more than just welcome contacts. For instance, you can;
- Run an online course and set up a series of emails that explain and educate your audience on a specific topic.
- Recycle used content and breathe new life into your content by turning it into an autoresponder series.
- Make more sales by sending autoresponder emails with relevant upsell offers based on past purchases.
- Celebrate milestones by triggering an email on a particular subscription day, like a customer anniversary.
To get started with GetResponse autoresponders and explore more of it,
Step 1: Log in to your account -> Click ‘Create’ on the top menu -> Select ‘Create autoresponder’.
Step 2: Once you’re on the Create Autoresponder window, you need to fill in some necessary details like;
- Autoresponder name for your reference
- Select the Day from the time of subscription should the autoresponder email be sent
- Select the desired list whose members shall receive the emails
- Choose a time to trigger automatic emails (either the same time assigned up or send with a delay or exactly at)
- Choose days of the week when your drip campaigns will be active
- Create your email or choose an existing one
- Save or Save and publish your autoresponder email
Step 3: Get started with designing your autoresponder email with GetResponse’s intuitive drag-and-drop email creator.
With the email creator tool you can;
- Give structure with sections and content blocks
- Customize with videos, buttons, and social media icons
- Use the mobile preview to make sure your emails look great on all devices
While designing your emails you can get inspired by GetResponse’s goal-oriented templates and browse hundreds of professionally-designed templates for new ideas and quick implementation.
Step 4: Once you’re done with designing your autoresponders, just click ‘save and publish’.
While planning and creating your autoresponder sequence you can use a list or calendar view to schedule your emails for a specific day of your subscribers’ journey.
Not only this, autoresponders combined with email automation help you save time by automating the customer’s journey and triggering behavior-based emails.
Last but not least, using autoresponders you can automatically share new blog posts right after you publish or can aggregate posts into daily, weekly, or monthly digests by simply choosing from predesigned RSS-to-email templates.
You can manage all your autoresponders by going to the Menu and selecting Autoresponders.
You will be presented with valuable data that includes status, cycle day, delivered, open rate, and click rate.
– Track your Emails Performance with Reliable Email Analytics
GetResponse’s Email Marketing suite comes with an on-point Email Analytics that helps you make the right marketing moves based on your email performance and contacts’ behavior.
You get access to all the tools you need to analyze your emails and act on that knowledge.
GetResponse also provides numerous helpful resources on how to run smarter email marketing campaigns.
Email analytics helps you get to know your audience and understand what’s working for your business.
It lets you easily track email activities in real-time, learn your contacts’ engagement patterns and optimize your email marketing to match your audience preferences. With proper email analytics you can;
- Analyze open and click-through rates (CTRs)
- Compare campaigns in a side-by-side view
- Monitor desktop vs. mobile client performance
- Learn which email clients your contacts use
Email Analytics lets you analyze results for your newsletters, autoresponders, and automation messages to find opportunities you have to grow. Like,
- A/B test subject lines and tweak based on opens
- Analyze opens, CTRs, unsubscribes, and sales
- Compare email analytics for all campaigns
You can also use email analytics to find out how your campaigns convert into sales. Also, you can install a simple website tracking code, and it’ll track the sales, signups, or visits that come from a link in an email.
Not only this, but with GetResponse on-point email analytics you can learn which emails bring you money by tracking the sales, signups, or visits that come from a link in an email.
And with intuitive reports, you can easily monitor your email analytics like subscription statistics and trends.
- Get daily and monthly average subscription rates
- Learn your most popular subscription methods
- Know where your subscribers are located and stay well-informed about emerging markets
Plus you can target subscriber segments by sending follow-up content to a group of contacts who opened a specific email or clicked a specific link.
For those who didn’t open an email, you can always tweak the subject line and send it again with just a click.
To get into your email analytics dashboard, go to ‘Menu’, select ‘Email Marketing’, and choose ‘statistics’
This is what the GetResponse Email Analytics dashboard looks like.
– Grow your Email List and Manage it Effectively
GetResponse offers simplified list building and segmentation tools to help grow your list as your business grows.
Its advanced search and segmentation tools get your list organized and help you reach the right people at the right time.
You can send smarter emails based on contact data and behavior by organizing your contacts into subgroups and segments. Moreover, it helps you;
- Stay relevant with dynamically-updated segments
- Use contact data to develop customer personas
- Manage your contact lists in one place
- Automatically assign engagement scores
GetResponse enables you to use custom fields to collect validated data about your contacts and combine customer data with behavioral data for more personalized communication. You can;
- Add custom fields to signup forms and landing pages
- Assign tags and scores based on contact behavior
- Send targeted emails to specific groups
- Get more engagement from your audience
GetResponse supports various third-party integration so you can easily connect your CRM or other contact management tools with GetResponse to sync your contacts’ details and automatically update their data.
Migrating your existing contact base to GetResponse is simple too.
You can import your contact list to GetResponse from nearly 20 sources. All you need to do;
- Upload a file from your computer
- Add contacts manually or copy and paste
- Integrate with tools you’re already using
Using GetResponse customizable signup forms and landing pages on your blog and website, you can grow your list on autopilot.
- Optimize forms for desktop and mobile visitors
- Grab more attention with scroll forms and popups
- Collect valuable data with custom fields
- Run A/B tests to learn what works best
You can even automate your list-building campaigns by making use of ready-made conversion funnels.
- Use standard opt-in funnels to collect emails
- Get started faster with pre-designed template sets
- Try lead magnet funnels to offer a free resource in exchange for their signup
GetResponse is strictly GDPR compliant and makes consent fields a natural part of your signup process.
- Create and manage multiple consent fields
- Send targeted emails based on consent status
- Populate on signup forms and landing pages
– Keep a Check on Sales and Conversions with Transactional Emails
Transactional emails are critical for an online business as it keeps the customer up-to-date about their orders and transactions.
Be it sending order confirmations, receipts, reminders, or marketing emails, GetResponse helps you keep a check on all by ensuring all your emails are on time.
You can simply use an API or SMTP-triggered transactional emails to send notifications and keep customers up-to-date with their purchases.
Setting up and connecting your GetResponse account to your CMS or eCommerce platform is quick and easy and helps you send fully automated transactional emails.
With the help of GetResponse’s powerful email marketing, you can win back lost sales by sending time-sensitive emails and reminders that encourage customers to buy more or to complete their abandoned orders, resulting in 25% more revenue for your business.
Moreover, the GetResposne ROI calculator helps you learn how much-lost revenue you could win back.
Not only this, but the powerful and actionable analytics gives you access to comprehensive reports in an intuitive dashboard that tracks critical metrics for opportunities to improve.
- Analyze sent email volume
- The track opens, click and bounce rates
- Search your send history
The only thing that can be troublesome is that the Transactional Emails are an add-on feature that is available only on Max plans.
2. Conversion Funnels that are Designed to Make Customers Happy
As I mentioned earlier GetResponse is more than just a typical email marketing software.
It boasts all the latest and advanced marketing tools used by modern marketers.
One such tool is a ready-made, automated sales funnel generator, formerly known as Autofunnel.
As the name suggests, Conversion funnels are solely designed to convert a visitor into a happy customer.
GetResponse conversion funnel software helps you create sales funnels to sell your products and services, lead funnels to grow and nurture your audience, and webinar funnels to share and monetize your expertise.
There are over 30 professionally designed and conversion-optimized scenarios designed to sell, build contact lists, showcase your offers, and help you grow.
The scenarios are perfect for local businesses, eCommerce shop owners, ebook writers, coaches, designers, photographers, and event planners as they feature marketing copy from experts in the blogging, coaching, conversion optimization, and eCommerce industries
Using these simple yet effective sales funnels you can promote, sell, and deliver your products online. It’s especially helpful for eCommerce businesses.
You can send traffic straight to your sales page with the quick sales funnel or nurture new contacts with automated emails before presenting your offer with the full sales funnel.
To create a sales funnel simply go to ‘Create’ and select the ‘Create Funnel’ option.
When prompted with an option to choose what you want your funnel to do, select the ‘sell a product’ option.
On the other hand, with lead funnels, you can use standard opt-in funnels to capture new leads on your landing page and nurture them with automated emails.
For even better results, you can try ready-to-go lead magnet funnels and share valuable content in exchange for email addresses and get even 20% higher conversions.
To get started with lead magnet funnels, select the ‘build a list option.
Lastly, with the help of webinar funnels, you can build relationships and turn your expertise into a commodity with free or paid webinars –without having to pay extra for a webinar service.
In order to create a webinar funnel, choose the option ‘promote a webinar’
– Sales Funnel to Promote and Sell Products
Long gone are the days when a simple one-page website could be used to showcase, promote, and sell products for business.
Websites are long and stuffed with tons of information that might not be necessarily relevant for the visitors at times.
Plus the majority of visitors won’t buy the first time they visit a website/store/landing page and bounce back without even leaving their footprints.
Sales funnels are the answer for an online seller who is looking for something to simplify the selling process.
With GetResponse Sales Funnels you can easily promote and sell your products effectively and with automation.
Be it generating traffic, nurturing new signups, and converting them into paying customers, the GetResponse sales funnel got you covered.
– Lead Magnet Funnels that make Customers Signup
Lead Magnet Funnels are a really effective way to capture high-quality leads for your business.
You can offer a free/helpful resource that a visitor can download from a signup thank-you page on your website in exchange for an email or any other personal information.
Many small-large businesses deploy lead magnet funnels all over their website in order to build their email list.
The reason why lead magnets convert better is the fact it;
- Gives visitors a reason to subscribe
- Instantly show appreciation to everyone who signs up
- Give them the taste of the kind of content they can expect from you
GetResponse Lead magnet funnels connect the tools and necessary steps that turn manual, ineffective list-building tactics into automated, high-converting lead generation campaigns.
To create a lead generation funnel with GetResponse;
- Start with a relevant signup incentive that can be exchanged for an email address. If you’re not sure about what to offer, GetResponse offers a library of lead magnets to get started with.
- After deciding your ideal campaign scenario, begin creating your landing pages and email follow-up sequences. You can choose from a collection of pre-designed landing pages and email follow-up email templates. Using the GetResponse Social Ads Creator, a free mobile app, you can also create eye-catching videos and banners for your lead magnet.
- Once you’re done creating a lead magnet funnel, you can easily promote your lead magnet on Facebook and Instagram in order to send high-quality traffic to your lead magnet signup page.
- Lastly, with GetResponse’s powerful analytics, you can analyze every step of your lead generation campaign’s performance.
In the lead magnet funnel, your lead magnet is automatically sent upon signing up for easy, secure access.
Plus your landing page created with GetResponse is equipped with an exit popup form to offer a different incentive for another chance to entice your page visitor to sign up.
Once you deliver the lead magnet, you can start nurturing your contacts with an automated email series that is designed to build trust and connection with your business.
You can welcome your new subscribers, promote exclusive offers, send follow-ups, and keep their engagement with your offers high.
3. eCommerce Email Marketing to Grow Online
GetResponse offers one of the industry’s best eCommerce email marketing solutions.
E-commerce is on a boom like never before. More and more people are buying stuff online, which has driven businesses to invest more in their online infrastructure.
GetResponse can be an ideal choice for all those businesses looking for an affordable all-in-one eCommerce marketing solution.
- Third-Party Integrations
Integrating your online store with GetResponse is a matter of a few clicks.
You can connect your online shop to GetResponse and quickly populate your product inventory in your GetResponse account.
This enables you to promote your products directly on your landing pages and emails.
GetResponse also offers various native eCommerce plugins using which you can populate your product inventory in GetResponse, see what your customers love to buy, and then take action.
Plus you can send automated, personalized offers to convert and sell more.
- Stores and Products
GetResponse offers you the freedom to create a product library of your own and add the products you want to sell.
You can also populate your product library straight from your existing Etsy, Stripe, Shopify, BigCommerce, Magento, or WooCommerce shop.
It is a store in GetResponse that holds the products you want to offer so you no longer need a separate eCommerce platform to sell online.
With a GetResponse store, you can sell anything be it physical products, online courses, and training, ebooks and downloads, services, or webinars and consultations.
- Payment Processors
Managing and processing payments in GetResponse is bliss.
You can simply integrate your Square, Stripe, PayPal, BlueSnap, or PayU accounts and start selling straight from your GetResponse landing pages.
All the payment processors can be integrated into a flash, without ever leaving your GetResponse account.
- Ecommerce Sales Funnel
Simply adding products to your store and waiting for customers to buy them is a thing of the past.
Sales Funnels are a new way to promote online products and sell more.
With GetResposne’s ready-made, ready-to-go, sales funnel you can easily generate traffic, nurture new signups, and convert them into paying customers.
Using the sales funnel you can send discount coupons via email to a customer who abandons the cart or doesn’t make the purchase in the first interaction.
- Recommendations
The best way to convince customers to buy again is by recommending products you know they’ll like.
GetResposne lets you do it all automatically, using real-world data sourced from your store.
Now you can easily bring customers back to your store for more buying.
All you need to do is simply drag and drop the recommendations module into your messages to choose the product categories you want to promote.
- Abandoned Carts
Abandoned carts are one of the major causes of revenue loss for an eCommerce store. But luckily it has also one of the highest conversion rates if pitched or notified to the visitor again.
GetResponse enables you to automatically trigger reminder messages and urgent offers to lure back cart abandoners and reclaim your revenue.
- Automation
The future is all about automation and it’s the technological advancements that have made it possible.
With GetResponse marketing automation you can send perfectly-timed follow-up emails like post-purchase confirmations, abandoned cart reminders, upsell offers, and product suggestions.
And with the help of automation templates simply choose your custom messages and start optimizing your customers’ journey.
- Segmentation
Segmentation lets you use your store data to segment customers and send targeted messages when it matters most.
Like you want to send an offer to people who spent over $100 last month. You can simply do it by applying a custom filter that automatically adds those customers to the group.
Custom filters let you power up your marketing automation workflows through the dynamic filter element, allowing you to make eCommerce targeting an integral part of your marketing strategy.
- List Building
An email list is one of the precious assets that an online business has. And with GetResponse you can compel store visitors to join your list.
Just trigger optimized pop-up forms that entice visitors to join your email list for exclusive offers and updates and they keep coming back for more.
When you integrate your store with GetResponse, new customers are automatically added to your list – so you can easily follow up, start a conversation, and send new offers. Time and time again.
- Reporting
Using GetResponse intuitive reporting tools you can see your most important sales metrics and report on your results in an instant.
Plus you can easily track contacts as they interact with your message be it tracking opens, clicks, social shares, and unsubscribes.
4. Landing Pages that are Easy to Create
The landing page builder is one of the most talked-about features of GetResponse.
GetResponse offers a simple-to-use drag-and-drop page builder with the help of which you can build pages that convert your traffic and leads into more business even if web design is not really your thing.
There are various benefits of using landing pages, some of them are;
- Grow your list by offering exclusive incentives and converting high-quality leads
- Use ready-made sales funnels to add products or services to your page
- Drive traffic to your registration page and attract crowds to your online events
You can get started with ready-made, mobile-responsive landing page templates that fit your business needs.
The drag-and-drop editor enables you to move, resize, crop, group, color, and reshape any element of your landing page.
Using the mobile view workspace you can tweak and optimize your landing page for mobile conversions.
Not to forget, with the advanced built-in image editor you can complete the look of your page with stunning photos from Shutterstock and engaging gifs from Giphy.
Landing pages built with the GetResponse page builder also give you the functionality to run AB tests in order to find your best design or content by tracking clicks and conversions and analyzing valuable insights into your visitors.
In order to increase the conversion rate on landing pages, GetResponse offers lead generation tools like popups, forms, countdown timers, webinars, eCommerce, and Facebook ads.
You can even connect your landing pages to GetResponse Conversion Funnels and promote your offers and generate leads with prebuilt marketing funnels.
Plus, track your visitors’ data with Facebook Pixel or Google Tag Manager and run highly-targeted remarketing campaigns.
Once you’re happy with the way your landing page looks, you can simply publish your page either on your custom domain or use one of GetResponse’s free domains.
To create a landing page with GetResponse, head over to the ‘menu’ and select ‘Landing pages’.
Click on the ‘Create landing page’ button and you’ll be directed to the landing page creation page.
From here you can build your landing page from scratch or just start with one of the goal-oriented pre-designed landing page templates.
5. Marketing Automation for Next-Gen Marketing
Marketing automation is a technology that helps you automate various marketing and communication activities.
In the current marketing scenario, there are so many marketing activities and tasks that need to be performed at a given time.
Which makes it really difficult for businesses to keep up with different marketing activities and executing all at the right time.
This is where marketing automation comes to the rescue for marketers.
And with GetResponse you can automate almost all the marketing tasks related to email marketing.
You understand your customer better, hence you can trace down your customer journey and visualize it inside GetResponse.
GetResponse will thereafter deliver relevant emails and experiences to your audience, automatically.
It is easy to set up marketing automation inside GetResponse.
Using an intuitive drag-and-drop editor you can build your own automation workflows for your specific goal or can make use of GetResponse pre-built automation workflows.
GetResponse marketing automation is all about setting your own rules, conditions, tags, scores, and filters throughout the customer journey enabling them to take desired actions and reacting automatically to their actions.
You get to add conditions, actions, and filters in your customer journey, which gets triggered automatically.
For instance, you can specify an action that gets triggered automatically when a condition like clicked, cart abandoned, or subscribes are met.
The advanced segmentation features enable you to track and rate your customer actions.
With lead scoring, you can build individual contact profiles based on behavior.
Additionally, you can assign points to each action, or deduct for inaction, and use these insights to build personalized automation workflows.
Unlimited tagging lets you add labels to your contacts and send automated, personalized, and relevant email marketing campaigns.
The marketing automation doesn’t just stop here but can also be integrated with your eCommerce business.
You can put the advanced eCommerce tools to work and squeeze the most out of your inbound traffic by using the API, native eCommerce integrations, or the JavaScript code on your site and get tracking.
By understanding your contacts’ interests based on the pages they visit you can easily create targeted email marketing automation campaigns.
You can also use prebuilt, powerful automation templates to welcome, win back, retarget, and engage your customers.
To get started with marketing automation, go to the ‘menu’ and select ‘automation’.
6. GetResponse Advance Webinar Software
Webinars are an effective way to interact with your customers. You can do a two-way communication and answer all your customer queries, pursuing them for a sale.
Not only this but with webinars, you can get your team online, promote new offers, share your knowledge, or onboard new employees.
GetResponse provides an integrated webinar software that is easy to set up, easily accessible, and offers interactive tools, and built-in email marketing which ensures higher conversions and a better connection to your brand.
With GetResponse Webinars, you can host unlimited webinars, get a room for up to 1000 live attendees, share the stage with two other presenters, and store up to 20 hours of webinar recordings.
The built-in marketing tools can help you promote your event and send traffic to an SEO-optimized landing page where your visitors can register for your event.
You can easily nurture your leads with email invites and reminders by simply choosing from a professionally designed gallery of free invitation templates that are automatically prefilled with your webinar details.
GetResponse advanced webinar software provides you with tools like interactive whiteboards, live streaming on Facebook and YouTube, call-to-action buttons, screen sharing, feedback polls and tests, and various sharing options.
You also get to host evergreen webinars and share your pre-recorded webinars letting your audience access them anywhere and anytime they want in exchange for their email address.
Not to forget with GetResponse webinars, you get an option to host a free or paid webinar.
Using GetResponse free app you can host webinars from your mobile device and with a fully responsive webinar room, attendees can join your events from their mobile browsers, no app, or installation is needed.
To record your first webinar, go to the ‘menu’ and select the ‘Webinars’ option.
7. Signup Forms that Bring in New Customers
Signup forms have been one of the oldest techniques to capture leads and subscribers for a business.
And the reason they are still an integral part of a business list building plan is their effectiveness.
Signup forms have turned out to be one of the most useful and highly converting ways to capture leads and bring new life to business.
And with GetResponse, you can grow your email list with custom signup forms that are easy to create and enable you to turn data into personalized experiences.
You can simply embed forms to your blog or website, equip popup and scroll forms to grab visitors’ attention, share signup form links, or integrate forms with your favorite third-party tools.
Creating signup forms is easy and quick with the GetResponse web form builder.
You can create a custom form in minutes by using the drag-and-drop tool or you can just get started with predesigned templates.
If you’re good with HTML, you can build your own personalized form from scratch.
8. Paid Ads for Global Reach
Paid Advertising on the internet is the modern way of reaching and interacting with your customers.
GetResponse offers a handful of tools and features to run social media ads for your business.
You can create, buy, and manage Facebook and Instagram ads right inside GetResponse and also track their performance.
Using paid ads you can engage existing contacts, find and attract new audiences, bring back landing page visitors, and sell more of your stuff.
GetResponse helps you create a unique brand identity on Instagram and encourages relationships with your brand that get your audience to buy and come back for more.
Additionally, with Facebook Ads, you can build your list and retarget subscribers with relevant content.
You can easily connect your Facebook Pixel with GetResponse in just one click and run retargeting ads to bring people back to your page.
With GetResponse Social Ads Creator you can promote your products and services on social media and with a free mobile app, you can create stunning videos and banners in minutes.
So these were some of the best features and benefits that GetResponse has to offer to its customers.
Now let’s talk about the strong and weak points of this email marketing software in the pros and cons section of this review.
GetResponse Pros and Cons
Pros
- Intuitive drag-and-drop email creator is easy to use and comes loaded with various pre-designed email templates that look professional and make the designing process beginners friendly
- Advanced designing and editing tools that are mobile-focused
- 99% email deliverability in the inbox folder
- Most affordable pricing among competitors and comes with a free trial
- Perfect timing tool and time travel delivery for better open rates
- Intelligent autoresponders with automated customer journeys
- Powerful email analytics to track email activity in real-time and analyze email campaign performance and contact’s behavior
- You get access to a huge library of high‑quality, professionally‑designed email templates that are goal-oriented and are mobile responsive as well
- Simple yet effective list building and segmentation tools to send smarter emails based on contact data & behavior
- Transactional emails help keep a check on order confirmations, receipts, reminders, and your marketing emails
- Industry-leading 24/7/365 live chat and email support
- Ready-made and automated sales funnel creator helps build landing pages, automate emails, sell products, recover abandoned orders, and convert customers.
- A simple drag-and-drop landing page builder helps build stunning pages in just a few clicks
- Industry-leading visual marketing automation tool helps deliver better customer experiences throughout their journey
- Advance Webinar software that is easy to set up and can be integrated with your marketing campaigns
- Easy-to-create signup forms that can be integrated with your favorite tools
- Create thumb-stopping social ad content with GetResponse social ads creator
- Free to use GetResponse app makes it easy to keep a track of your email marketing campaigns
- Custom DKIM is included in all plans
Cons
- Warming up your email list is necessary otherwise your emails may land in the spam folder, costing you money
- In-depth data analysis and API can be further improved
- Drag and drop builder becomes slow at times
- Webinar functionality is not available on the basic pricing plan
- No phone support is provided (unless you’re on a “Max” plan)
GetResponse Pricing
It won’t be wrong to say that GetResponse offers some of the most affordable pricing plans for its email marketing software.
On top of that, GetResponse offers a Free 30-Day Trial with no credit card required.
You can go ahead and try any plan free for 30 days and figure out if it is the right choice for you.
GetResponse offers 4 pricing plans i.e. Basic, Plus, Professional, and Max with billing periods ranging from 1 month to 12 months to 24 months.
So how much does GetResponse cost?
For a list of 1,000 subscribers GetResponse Basic Plan costs $15/month, Plus Plan costs $49/month, Professional Plan costs $99/month, and Max Plan comes with a custom pricing plan that can be quoted according to your requirements.
When you opt for a 12-month or 24-month billing cycle you save an additional 18% and 30% on your subscription bill.
Although the Basic plan is decent enough, to begin with, if you want to take your email marketing to a whole new level, it’s ideal to go with a Plus or Professional plan.
Here’s a complete look at all the pricing plans GetResponse has to offer.
Who all can benefit from GetResponse?
GetResponse is created for all those who run an online business or have an online presence and want to generate leads, sell knowledge, work from home, engage customers, and boost online sales.
Be it a beginner or a professional, a small company, or a large one, GetResponse offers all the features and tools that get you started on the right foot, every time.
- Entrepreneur – Market your business online with features that help you reach out to potential clients and build relationships.
- Online marketer – Make money from anywhere, with the flexibility to generate and convert leads from the comfort of your own home.
- Marketing manager – Reach your customer segments with automated, personalized messaging through different channels.
- Mid & Large Companies – Increase ROI with tools tailored and scaled to your business for better results across the entire customer journey.
GetResponse Alternatives
Although there are numerous email marketing services in the market and if I start mentioning them all, this review post will become too long. Hence I have compiled the 3 best GetResponse alternatives.
- Aweber – Aweber is another great email marketing software for small businesses that is simple to use and powerful in its application. You get subscribers management, segmentation and tags, sign-up forms, campaigns, landing pages, and more. 24/7 customer service provides you with product and marketing support. Aweber is absolutely Free for an email list of 500 subscribers. And the Pro plan starts @ $19/month.
- Moosend – Moosend is an all-in-one marketing platform that is created for pros as well as beginners. It comes with a drag & drops email and landing page builder, A/B testing, data analytics, website, and user tracking, advanced reporting, product recommendations, a separate mobile editor, anti-bot detection, and more. Moosend offers a Free Forever plan that includes unlimited emails. Additionally, there is a Pro plan that starts @ $10/month.
- Mailjet – Mailjet is a smart easy-to-use email marketing service where marketers and developers can work together in real-time. You get a stellar email builder, contact management, analytics, email API, SMTP relay, documentation, and more. Mailjet offers a Free plan and additionally, it has a basic, premium, and enterprise plan.
Conclusion – GetResponse Review
Brands have leveraged email marketing for a long time due to one sole reason, it’s Profitable.
Email marketing is here to stay and Email marketing tools cannot be more useful than today.
A good email marketing software should be easy-to-use, boast a huge library of pre-designed professional-looking templates, have a high-deliverability rate, provide stellar 24/7 customer support, is GDPR compliant, offers advanced marketing tools and features, easily integrated with third-party software, affordable in pricing, and provides regular updates and helpful resources.
Fortunately, GetResponse ticks all the boxes and hence you cannot go wrong when you choose GetResponse as your email marketing company.
It is a simple yet powerful and advanced email marketing software that is backed by a team of highly trusted professionals.
Whether you are a digital entrepreneur, an eCommerce store owner, or a website/blog owner, GetResponse is capable of doing all the heavy lifting for you, and that too on automation.
And if you’re looking for a cheap, affordable, yet reliable, and advanced email marketing solution, GetResponse is the way to go.
You can get started with GetResponse for as low as $10.50/month.
So that will be it from this GetResponse Review.
I hope you found the review informational and helpful in making the right choice for yourself.
Whichever email marketing tool you choose, make sure it gets the job done well that matters most to your business, with a minimum amount of effort.
And also keep in mind that no matter how good or effective your email marketing software is, if your emails look and sound spammy, your subscribers will sense it and you will end up losing your subscribers as well as money.
