9 Best Landing Page Builder Tools in 2022

Last Updated on May 17, 2022

This is a list of the Best Landing Page Builders that are easy to use.

Creating a full-fledged website is way too complex a job for someone who doesn’t know web designing or website development.

But to run an online business, getting your product/service out on the internet is mandatory.

And to build authority, capture leads, convert prospects into customers, and ultimately generate profits, requires you to have an online asset.

You need to have a place on the internet where you can showcase your offering/business/service. This means you need a website or a landing page at least.

Designing a website from scratch requires a lot of resources, be it human or financial. And above all, building a website requires a lot of time investment.

This is why Landing Page Builders were invented. A landing page builder not only saves you a lot of time that is required to create a new web page but also makes the website page building process easy and fun.

It makes no difference whether you’re a professional website builder, a freelancer working through a freelancing website, or an entrepreneur who knows nothing about website creation, coding, or designing, landing page builders are for everyone.

A good landing page builder does all the heavy lifting for you, from designing to coding, customer experience, and managing your website’s landing pages.

Therefore it becomes super important for you to choose the best landing page builder that is optimized for all your needs.

Landing page builder aka squeeze page builder is created by a team of professionals who are experts in website creation, designing, optimizing, and management of a website.

When we talk about landing pages, traffic, leads, conversions, and sales are what come to mind.

Because after all, landing pages are built to capture high-quality targeted leads, and encourage a user to take a specific action. offer lead magnets, or drive sales directly to a product.

It goes by no surprise that landing pages are the most effective and efficient way to capture quality leads. Maybe that’s why they are also called lead capture pages.

A good landing page can be a game-changer for a company’s digital marketing strategy.

As the main focus of a landing page is to capture visitors’ information with minimum to no resistance in the process, hence it should be as simple, clear, and to the point.

And since

80% of traffic goes to the top 10% of Landing Pages, it becomes important to optimize your landing pages from time to time Click To Tweet

With so many options available today, choosing the one that is right for you is important and difficult as well. Hence it is advisable to try a couple of landing builder tools before making your final choice.

Most of the landing page builders on our list come with a free trial period with all features available to try.

Here’s a list of the Best Landing Page Builders in 2022

1. Unbounce

First on our list, is one of the most widely used landing page builders, Unbounce.

Unbounce is a Canadian company that started in 2009 when “landing pages” were little more than a buzzword and now has grown into a 175 people workforce.

Unbounce is a drag-and-drop builder that lets you create and publish your personalized landing pages, without needing a developer to code ‘em. It’s an easier and faster way to get more conversions from your traffic.

This landing page platform is currently being used by 15,000 brands across the globe.

With Unbounce, you can create and optimize dedicated landing pages that prompt your visitors with one focused goal instead of leaving them to wander a site full of distractions.

A wide variety of features and customizations make Unbounce one of the best landing page creators.

Unbounce also offers solutions for e-commerce, saas, agencies, PPC, social ads, and email marketing.

Unbounce Features

• Drag and drop builder
• 100+ pre-loaded templates
• Clone and edit entire pages
• 100% mobile responsive
• Built-in Google fonts
• Lead-gen form builder
• A/B Testing
• Real-time data dashboard
• One-click WordPress integration
• Free images from Unsplash
• Integration with marketing automation or CRM tool
• Fast and secure
• Popups and sticky bars

Unbounce Pros and Cons

Pros

• Fast and efficient
• Set up a detailed marketing funnels
• Great collection of templates
• Highly customizable
• A/B testing functionality is good

Cons

• Mobile editor little chunky
• A wide range of features can be overwhelming sometimes
•  UI for the design has some nuances
• Little slow sometimes

Unbounce Pricing

You get full feature instant access to Unbounce with a free 14-day trial. Furthermore, Unbounce has 3 plans to offer i.e. Enterprise, Premium, and Essential Plan.

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2. Elementor

Elementor is my favorite landing page creator of all time and I have been using it for the longest time.

The only reason it is on the second spot on my list and not one is that it is a WordPress landing page builder which means it can only be used on websites running on WordPress.

Though 35% of the web uses WordPress, there are still many site owners that don’t use WordPress as their CMS.

But if you use WordPress then Elementor is the undisputed king. Since launching in 2016, Elementor’s reach now extends to more than 180 countries, has more than 4,000,000 active installs, and is loved by many, as seen in over 3,000 five-star reviews.

The best part about Elementor, it comes with a free-to-use version that can get things done for some. But if you’re in serious business, the Pro version of the tool is recommended, as it unlocks unlimited possibilities.

This makes Elementor the best free landing page builder.

Elementor is built for designers, developers, marketers, and entrepreneurs. It helps you create stunning landing pages, design a blog, customize your online store, and more.

Elementor Features

• Drag & drop editor
• Live editing
• 300+ designer-made templates
• 90+ widgets
• Popup builder
• Theme builder
• Responsive full site editing
• WooCommerce builder
• Motion effects
• Landing pages
• 100% mobile responsive
• Social sharing buttons
• Third-party integration
• Email marketing focused

Elementor Pros and Cons

Pros

• The core product is 100% free
• Great user interface
•  Works Great With All Themes
• Template & Block Library
• Regular updates
• Active Facebook group
• Most Powerful Popup Builder

Cons

• Header Builder Lacks Schema
• Forced styling by default
• Global vs static templates can be confusing
• Lacking some marketing-oriented features

Elementor Pricing

Elementor has a free unlimited version to get started. But if you want to add additional functionality and unlock more features, Elementor has Personal, Plus, and Expert Plans on the listing.

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3. Leadpages

The next landing page maker in our list excels at providing a premium customer experience and focuses on achieving high conversion rates for small businesses.

Leadpages help small businesses connect with an audience, collect leads, and close sales.

You can easily build websites, landing pages, pop-ups, alert bars, and beyond. More than 40,000 small businesses trust Leadpages.

Engaging your audience from the first click to the final sale is easy with the Leadpages conversion toolkit.

With Leadpages you can easily create digital content that’s engineered by expert marketers to turn clicks into customers.

Leadpages Features

• Easy drag-and-drop interface
• Fast page load speed
• Lead gen form builder
• Mobile responsive pages
• Online sales & payments
• SEO-friendly pages
• Unlimited traffic & leads
• Tracking and third-party analytics
• Real-time optimization tips
• Third-party analytics
• Unlimited A/B split testing
• Unlimited pop-ups
• Shutterstock Premium Images
• Thank you & confirmation pages
• 40+ Standard integrations
• Major email service integrations
• Unlimited publishing to your domain or website

Leadpages Pros and Cons

Pros

• User-friendly, easy-to-use interface
• Build landing pages quickly
• Stellar customer support
• Great looking templates
• Smooth integration with third-party tools
• Easy sorting of landing pages

Cons

• Flexibility is limited
• Less styling options
• Little laggy sometimes
• Limited customizations
• A bit pricey for beginners

Leadpages Pricing

Leadpages has a free 14-day trial. After the trial period, you can opt-in for the Standard, Pro, or Advanced monthly/annual plan.

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4. ClickFunnels

If you have been in the online business world for quite some time then you probably have heard about ClickFunnels.

It’s an all-time favorite online landing page builder for modern internet marketers.

More than being a landing page creator, ClickFunnels is well known for creating professional sales funnels.

Since its inception in 2014, ClickFunnels has been attracting the eyeballs of serious marketers.

ClickFunnels has made the landing page building process a matter of a few minutes.

You can choose from a collection of templates to begin with and take off your project from there. This landing page tool has pre-built templates for almost every industry you can think of.

ClickFunnels offers you an easy way to create your own high-converting marketing funnels with just a few clicks.

Created specifically for professionals, ClickFunnels also offers some beginner-friendly plans.

There are 100,557 entrepreneurs who are actively using ClickFunnels.

ClickFunnels Features

• Easy drag-and-drop interface
• Funnel template blueprints
• Nice Selection of Page Elements
• The built-in included training
• All-in-one business solution
• Pre-built templates
• Conversion focused
• Optimized for webinars and live events
• Quickly build sales funnels that convert
• Smart shopping cart with 1 click upsells
• Email and Facebook Marketing Automation

ClickFunnels Pros and Cons

Pros

• Complete funnel workflow
• Flexible on editing
• Integration with major email marketing and payment portals
• Professional-looking templates
• Free training materials
• Regularly updated
• Free trial available

Cons

• Slightly expensive plans for beginners
• Not much functionality in a standard plan
• Need to have some technical knowledge

ClickFunnels Pricing

There is a free 14-day trial available of ClickFunnels software. Additionally, there is a standard, platinum, and a collective plan to choose from.

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5. Instapage

Instapage is our next best landing page builder contender. It allows you to create stunning, on-brand, mobile-responsive landing pages from one of 200+ templates.

The unique selling point (USP) of this landing page maker is its ability to automate advertising conversion.

With Instapage you have everything you need to turn clicks into high-value customers.

One of the major reasons that make Instapage one of the best landing page builders is their Post-Click Automation technology.

Post-click automation (PCA) is the category of marketing technology that enables marketers to maximize advertising conversions by automating the post-click stage in the advertising funnel.

According to Instapage, customers enjoy an average conversion rate of 16%—4x higher than the industry average.

It is a landing page tool majorly focused on digital advertising, conversions, and ROI.

Instapage Features

• Library of customizable templates
• Intuitive landing page editor
• Effective form builder
• A useful selection of widgets
• Tracking and reporting
• Post-Click Automation^™
• AdMap
• Personalized post-click experiences

Instapage Pros and Cons

Pros

• A good collection of 100+ templates and fonts
• Great user interface
• Easy-to-use and flexible
• Amazing customer service
• Extremely intuitive editor
• Responsive

Cons

• The webhooks application and integrations are pretty weak
• Less third-party integrations
• Switching between different views on the editor is not smooth
• Lack of some basic shapes and designs in page builder

Instapage Pricing

A 14-day Free Trial is available to get started. Then after you can opt for a Business or Enterprise Plan.

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6. Wishpond

Next on our list of the best landing page builders is Wishpond.

Wishpond’s intuitive landing page generator makes it easy to get more leads and sales from your website.

The thing that separates Wishpond from the rest of the landing page builders, is their offering to create landing pages for you.

This means Wishpond gives you the flexibility to build a landing page by yourself (Do it yourself) or let their expert team do the work for you (Done for you).

Wishpond’s simple drag-and-drop editor makes it easy for any marketer to create amazing landing pages, without the need for design or programming knowledge.

You can also create custom form fields to collect information from your leads that’s relevant to your business needs.

Wishpond’s landing page maker automatically creates contests that look great on desktop, tablet & mobile devices, no coding required.

Wishpond Features

• Drag-and-drop editor
• Beautiful templates
• One-click A/B split testing
• Unlimited testing variations
• Add analytics/tracking
• Slide-in popup
• Opt-in bar
• Mobile-responsive
• Email list opt-in

Wishpond Pros and Cons

Pros

• Easy-to-use interface
• Tracking leads effectively
• Good customer support
• Easy to create landing pages
• Free Trial Available
• Ease of customization
• Perfect for startups

Cons

• Never-ending features can be a confusing
• Charges by lead
• Fewer types of contest options and templates to use
• Limited reporting capabilities

Wishpond Pricing

Wishpond offers a 14-day free trial. Additionally, there are Starting out, Everything you need, and Rapid growth Plans to choose from.

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7. Thrive Architect

Thrive Architect is another great landing page builder for WordPress and was founded in early 2013 by marketing expert Shane Melaugh and tech fanatic Paul McCarthy.

Thrive Architect is the visual page builder that is built from the ground up for business and conversion-focused websites.

With its simple drag-and-drop editing, Thrive Architect lets you build landing pages at the speed of thought.

Thrive Architect is not the only visual editor for WordPress, but it’s the only one that is laser-focused on business websites, built by DIY entrepreneurs.

It helps you create a high-converting homepage, well-written sales page, landing pages for your business and mailing list, webinar pages, product launch pages, or even a blog post.

There are over 100,272 people using Thrive Architect or any product of Thrive Themes.

Thrive Architect Features

• Ultra-Flexible Column Layouts
• Attention-Grabbing Text & Image Combinations
• Total Font Customization
• Full-Width Layouts
• Hover Effects
• Instantly Preview on Different Screen Sizes
• Mobile Responsive Editing
• Toggle the Visibility of Elements
• Thrive Architect Elements
• 335 landing page templates
• Unlimited free updates

Thrive Architect Pros and Cons

Pros

• Great user interface
• Inline text editing and formatting
• Inline text editing and formatting
• Hotkeys for fast actions
• Better management of content templates
• Backward compatible
• No content lock-in and editable WP content
• Response view and device-specific styling
• Advanced Marketing Features
• Constant Updates & Improvements

Cons

• No 3rd Party Plugins
• Lacks Theme Builder Features
• Cannot save/use global content templates
• Elements not freely draggable
• Support Could Be Better

Thrive Architect Pricing

There is no free version available for Thrive Architect, though there is a lifetime deal live which makes it the cheapest landing page builder on our list. You can choose either of the three plans, Thrive Membership, 5 license packs, and single license.

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8. Landingi

Our next best landing page builder contender is Landingi. It is a landing page creator built for non-programmers just like every other landing page builder on our list.

Landingi is also endorsed by the world’s leading digital marketer, Neil Patel.

Landing page creator gives you all the templates, dropdown menus, and tools to customize your own squeeze page. All you need to do is click, copy and paste your way to perfection.

With Landingi landing page builder, you get 200+ beautiful landing page templates to start with. Choose from templates designed divided into different industries and goals. 

Over 4,000 companies use and trust Landingi.

Landingi offers a bunch of useful tools like landing page creator, popups, UTM Builder, new lead notifications, and much more, that help you get only high-quality leads to work with.

Landingi Features

• Unlimited landing pages
• Landing page and popup builder
• 150+ templates
• Email integration
• A/B/x testing
• Support: email, phone, chat
• Funnels
• Free domain SSL certificate
• AWS cloud hosting
• Automatic image optimization

Landingi Pros and Cons

Pros

• Large template library
• Responsive customer service
• Export landing pages directly to WordPress
• A/B testing
• Easy to use interface

Cons

• Some powerful features are left out of the Core plan
• Fewer third-party integrations
• The responsive layout is very clunky at times
• lightbox options are somewhat limited

Landingi Pricing

All plans come with a 14-day free trial with no credit card required which also makes Landingi a free landing page creator. Although, the paid plans include Core, Create, and Automate.

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9. Lander

Last but not least on our list is Lander. It is among the top landing page builder today.

Over 1,500,000 users and 3000+ brands trust Lander for building their landing pages.

Lander focuses on providing marketing-centric features for businesses looking to scale.

Lander’s visual editor is super easy to design and customize your landing page.

You can test up to three different versions of your landing page. Test your copy, images, CTAs, and colors in real-time to get real-time results.

If you’ve been thinking of integrating your landing pages to your Facebook, Lander lets you do that.

Lander Features

• Unlimited Landing Pages
• Conversion Analytics Tracking
• Easy-to-do-editor
• A/B Testing
• Dynamic Text Replacement (DTR)
• Mobile Responsive
• 100+ Ready-Made Landing Page Templates
• Auto-Fill Forms
• Facebook Landing Page Tab
• Embed Google Maps
• Add Countdown-Timer

Lander Pros and Cons

Pros

• Friendly user-interface
• Wide variety of templates
• A/B testing
• Customer support
• Unlimited Landing Pages

Cons

• Heavy restrictions
• Third-party integration issues
• Steep learning curve
• Problem with text field formatting

Lander Pricing

You can try any Lander Plan for 14-Day Free Trial. Furthermore, you can choose from a basic or professional plan.

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How to define a good landing page builder?

There is no perfect landing page builder. One that is ideal for someone may not be as effective for the other.

It all dials down to your personal requirements, goals, and budget.

In addition to that, you should look for the following things before finalizing your landing page builder.

• Ease-of-use – An easy-to-use landing page builder is a must. User-friendliness is important as these page builders are built for non-techies and non-programmers. It will not only save you a lot of time but also save you from indefinite frustration. Simple yet effective is the key.
• Performance – Always check for bugs, glitches, and lags during the trial period. This will ensure that you don’t waste your time following up with the support team.
• Templates Availability – A good collection of pre-built templates is always better than no templates at all. Templates give you a head start in your projects.
• Third-Party Integration – No software can do all the tasks of the world. This is what integrations are built for. A good landing page builder supports as many third-party tool integration as possible.
• Customizability – Do you know why WordPress is the most loved website builder in the world? The reason is that it is highly customizable and the user can customize his/her website according to their likes. Therefore, a good landing page builder should be highly customizable with very few restrictions.
• Pricing – When everything falls in place, the last thing user ponder upon is the price of an object. Pricing plays a major role in the buying decision of a user. Now, this doesn’t mean that companies should offer quality products at the price of nuts or giveaway them for free. I am not a fan of freebies because a free product is something that is compromised on quality, innovation, support, and updates. All that is important is to price a product genuinely, feasibly, and competitively.

Conclusion – Best Landing Page Builder

So this is our list of the best landing page builder tools available in 2022.

Almost every landing page tool is compatible with WordPress and other CMS.

Except for Elementor and Thrive Architect, which are only supported by WordPress only.

Now before choosing a landing page builder for yourself or your company, make sure you have a clear understanding of what your requirements are.

Whether your focus is on capturing more leads or optimizing for better conversions or building a professional-looking web page or building marketing/sales funnels or maybe providing a smooth and simple user experience, there is a landing page for every need.

Another factor to consider is pricing.

Choose whichever suits your pocket, and at the same time get things done according to your taste.

I hope you found our list of the best landing page builders useful.

And if you did, don’t forget to share it with your friends and family, and also do subscribe to our weekly newsletter to stay updated on all our latest resources on digital marketing, startups, small businesses, and entrepreneurship.

See you in the next post.

Frequently Asked Questions (FAQ)