40 Best Email Marketing Software in 2022 [Most Comprehensive Guide]

Last Updated on June 27, 2022

The money is in the list. Your email list is your biggest asset. It’s great if you already know and if not, then welcome to the jungle.

Let’s say one day everything falls apart in your business, social media giants suddenly make major algorithm changes due to which your site traffic drops to an all-time low and you struggle to connect to your customers. Don’t worry your email list will come to your rescue.

Your email list is something that you own wholly and administers under your command. No Google or Facebook of the world can hinder it. It is YOURS. FOREVER.

To collect these valuable targeted emails and market your product/service you need effective Email Marketing Software.

An Email Marketing Software takes care of all your marketing needs, be it capturing leads, nurturing them, or selling them products and services. All you need to do is set it up once.

Email Marketing Tools schedules all your email campaigns in a similar fashion as Social Media Management Tools schedules all your social media activities.

Email Marketing is the most effective tool for awareness, acquisition, conversion, and retention. People still open their emails daily and probably is the most personal form of written communication to date.

Every email marketing service comes with a free trial so you can choose the best fit for you and your business. There are so many great options to choose from and every email marketing company is trying hard to give some extra features than the competition.

Although there are some features that are standard on every email marketing tool, like email automation, email personalization, real-time analytics, A/B testing, third-party integrations, and of course the free trial period.

Here’s a list of the 40 best email marketing software for businesses in 2022.

1. Mailchimp

Mailchimp is a marketing, automation, and email platform that helps you win over new and repeat customers by sending emails and generating more orders with automation.

It is one of the most popular email marketing tools used by most marketers for running email campaigns.

Using Mailchimp’s prebuilt automation like Customer Journey Builder, you can remind abandoned cart shoppers, reengage lost customers, and even cross-sell your products.

Also, with the help of predictive segmentation, you can easily find and target your most valuable customers to help get them to buy again.

Over 13 million businesses, including Vimeo and TED, use Mailchimp’s email marketing tools.

With 300+ app integrations and expert guidance at your disposal, you can quickly start your email marketing campaigns.

You can get a head start with Mailchimp’s email marketing software by using one of their drag-and-drop email templates or their email builder to design your own.

When it comes to analyzing collected data, MailChimp nails it with its detailed reporting and insights that help you distinguish your most successful campaigns.

Transactional emails are one strong pillar of Mailchimp that helps your business reach inboxes when it matters most.

Mailchimp has the highest delivery rate for email marketing campaigns in the industry.

Features & Benefits

The Content Optimizer in Mailchimp provides individualized recommendations to help you improve the engagement of your email text, images, and layout.
You can deliver better experiences and increase engagement by sending emails based on your customers’ behavior and interactions.
You can dive into the people who clicked on your emails with comprehensive analytics and Click Maps so that you can adapt your content for better interaction.
Mailchimp surveys enable you to learn what your customers need and create more targeted campaigns using the survey data.
With Mailchimp’s all-in-one mobile app, you can design and track your email campaigns anywhere.
You can efficiently convert website visitors into subscribers with customizable pop-ups and embedded and hosted registration forms.

Try Mailchimp

2. Constant Contact

Constant Contact is a robust email marketing platform that does far more than simply automate your company’s email campaigns.

No matter your experience, Constant Contact helps you drive sales, engage your audience, and track what’s working, all from one place. Millions of businesses have trusted the email marketing service for over 25 years.

Constant Contact’s email marketing automation keeps your audience engaged and helps build a strong customer relationship with personalized messages that reach the inbox at the right time.

You can create email marketing campaigns like a pro without any coding or design stress with its easy-to-use features.

The email marketing company equips you with its modern, professional, and mobile-optimized templates for emails that can be created and customized using its drag-and-drop editor.

Features & Benefits

You can create professional-looking email campaigns with hundreds of branded templates that keep you in touch with your audience.
Email marketing automation triggers a series of emails based on clicks and segments contacts to send the right message to the right person. Emails are resent automatically to non-openers.
Constant Contact also offers great email marketing integration with your e-commerce store.
Contact management is done effectively as unsubscribes, bounces, and inactive emails are updated automatically.
Tracking your email marketing results is a breeze as you get updated in real-time as to who is clicking, opening, and sharing your emails.
Constant Contact is one of those few email marketing tools known for its excellent deliverability rates.

Try Constant Contact

3. SendPulse

SendPulse is a multi-channel marketing automation platform that runs your marketing campaigns on delivery channels like email, SMS, web push notifications, Viber, and Facebook messenger.

With SendPulse, you get access to email marketing, CRM, and automation tools that help you create better workflows and marketing campaigns.

The email marketing software lets you send different messages separately on every communication channel or combine your notes into an autoresponder.

With its convenient drag-and-drop editor, you can create awesome-looking emails optimized for every screen size.

SendPulse has more than 130 templates that come in handy for every type of email.

The inbuilt artificial intelligence of this email automation software automatically determines the best delivery time for each subscriber.

You can keep time-consuming tasks on autopilot with SendPulse automation capabilities, giving you more time to focus on high-value work.

SendPulse provides statistics about opens and clicks so you can monitor the results and improve your email campaigns.

Features & Benefits

You can create engaging emails and effective landing pages in minutes with SendPulse’s creative tools and professionally designed templates.
Web push notifications let you add push notifications to your campaigns to drive visitors back to your website, keep them in the know about limited-time deals, and make more sales.
With the help of SendPulse chatbots, you can use Facebook, Telegram, and WhatsApp chatbots to grab fresh leads and nudge them to make purchase decisions.
Using Automation 360, you can create email send-outs, web push notifications, and SMS flows depending on variables, events, and the activities your users perform.
You can send automatic transactional emails to your customers based on their activity to provide relevant information at critical points in their journey.
Personalization, segmentation, and A/B testing of emails can also be done with SendPulse.
You can quickly and simply design professional email templates using the drag-and-drop email editor.
Use the variable feature to address your customers by name and insert whatever information you have about them into your emails.
SendPulse also lets you create online courses to share your experience, develop training programs, and sell your courses.

Try SendPulse

4. AWeber

When we are talking about the best email marketing services, we cannot miss AWeber.

AWeber provides excellent email marketing services for small businesses and entrepreneurs alike.

AWeber takes care of everything, from creating eye-catching signup and pop-up forms to collecting email addresses on your website to sending professional-looking emails to your subscribers.

You don’t need any design or coding expertise to build your emails and signup forms with AWeber.

You can select from an extensive library of customizable and mobile-responsive themes and access thousands of royalty-free stock pictures.

Aweber ensures industry-leading deliverability of your emails, so you don’t have to worry about them being in your customers’ spam folders. It flags email addresses that bounce three times in 60 days and automatically removes them from your list to increase the deliverability rates.

The email marketing platform has helped over 1,000,000 small companies develop quicker with email marketing for more than 20 years.

Features & Benefits

Aweber’s AI-powered design assistant automatically creates stunning branded email templates for you in seconds.
Aweber’s customer support is available by phone, live chat, and email 24 hours a day, seven days a week.
You can tag your subscribers based on email openings, and link clicks to send out personalized email campaigns using this email marketing software.
The drag-and-drop campaign editor can also be used to create email automation processes. The autoresponder follow-ups make email marketing automation a breeze.
AWeber’s email split testing and email marketing analytics measure the effectiveness of an email campaign on metrics like open rates, click-through rates, and more, allowing you to evaluate and optimize your emails.
AWeber creates emails automatically from your most recent blog post, which might be helpful at times.
You may also use AWeber’s API to link third-party integrations to your email lists, such as WordPress, PayPal, Salesforce, and other web applications.

Try AWeber

5. GetResponse

GetResponse is an all-in-one web marketing solution that provides an email marketing tool, a landing page builder, a website builder, and marketing automation software.

It allows you to create well-designed, professional, and responsive emails.

Whether you’re a seasoned marketer or just getting started, GetResponse can help you set up an entire campaign in just a few minutes.

There are more than 500 templates to make your job easy and speed up your campaign creation process.

This email automation tool can do it all with high deliverability, email automation, perfect timing for delivering emails, and converting RSS to email.

GetResponse is the first email marketing service to provide a complete webinar marketing solution to nurture your leads and customers.

Features & Benefits

With GetResponse marketing automation, you can create fully scalable workflows in an easy drag-and-drop creator and track your subscribers’ behavior in real-time.
Using a simple drag-and-drop editor and 150+ ready-to-go templates, you can quickly create high-converting and 100% responsive landing pages and web forms.
Tagging and lead scoring make it simple to keep track of your contacts.
GetResponse offers eCommerce tools that help convert your store visitors into loyal customers.
To test, evaluate, and optimize your campaigns, you can use the reports created based on opens, CTR, goals, mobile views, subscriptions, and geolocation data.
It allows you to automate the sending of bulk SMS messages depending on pre-defined conditions, user behavior, or contact information.
You can send web push notifications to desktop and mobile browsers to promote new deals or content, grow your list, and increase sales.
You also get access to a ready-made, automated sales funnel creator that helps you build your landing pages, automate your emails, sell your products, recover abandoned orders, and convert your customers.

Try GetResponse

6. MailerLite

MailerLite is another top-of-the-line email marketing service known for its powerful digital marketing tools and 24/7 award-winning support.

The platform offers email marketing, automation, transactional emails, website builders, landing pages, signup forms, and eCommerce and digital products.

You don’t require any HTML skills to design beautiful professional emails and newsletters. All of this can be created using the drag-and-drop editor.

MailerLite provides a stellar subscriber management system to help you manage all your subscribers effectively.

You can seamlessly connect MailerLite to other web apps so they can exchange information, automate workflows, and improve your customers’ experiences.

With MailerLite’s powerful email marketing tools, you can collect subscribers, build customer connections, automate workflows, and monetize your audience.

You can also create web pages, set up payments, and market your items easily using MailerLite.

With MailerLite, you can also monitor the performance of your email marketing campaigns through campaign reports, surveys, click maps, and open by locations.

Real-time insights from MailerLite allow you to keep track of audience interaction, KPIs, and overall growth.

With the automation workflow builder, you can create an email series with many phases.

Features & Benefits

MailerLite helps you create beautiful and engaging campaigns using its drag-and-drop editor.
The email marketing software integrates with e-commerce platforms like Shopify and WooCommerce, allowing you to insert custom product blocks and generate email campaigns based on consumer purchasing habits.
You can even monetize your newsletter by selling subscriptions through Stripe on MailerLite landing pages.
Using triggers to distribute emails or alter custom fields automatically, you can create powerful marketing workflows with the user-friendly automation builder.
You’ll be able to send relevant content based on interests, geography, behavior, and more. At the same time, people are awake, no matter where they are based, thanks to segmentation, tagging, and personalization tools.
You can measure campaign results with embedded email surveys, simple analytics, sales monitoring, graphic Click Maps, etc.
The email marketing software provides additional email marketing features like A/B split testing, delivery by time zone, auto resend, and RSS campaigns to optimize your campaigns.

Try MailerLite

7. ConvertKit

ConvertKit is an email marketing service that is made by creators, for creators, which means it is designed by people who have been in your shoes in the past and hence understand your requirements and challenges in running an online business.

This email marketing service is popular among creators, especially musicians, authors, podcasters, and coaches.

More than 400,000 creators worldwide use ConvertKit to reach and engage with their community.

Whether you want to grow your audience, foster your community, or earn a living online, ConvertKit helps you do that.

Creators can earn a living through ebooks, paid newsletters, music, presets, and coaching.

With ConvertKit, you can easily customize and embed web forms on your website to capture leads for your business.

You can even do this by creating landing pages in case you don’t have a website.

It helps you grow your audience by turning casual visitors like social media followers, YouTube viewers, or blog browsers into subscribers.

You are able to build meaningful relationships with your followers by sending personalized emails to your audience with customized content that gives them exactly what they need.

ConvertKit helps you increase your conversions with automated emails that can be planned and scheduled through its visual automation. It is a simple workflow with “if this, then that” conditions for delivering your emails.

You can also use ConvertKit to create funnels that automatically offer your digital products to engaged customers and complete the purchase.

Features & Benefits

ConvertKit’s email designer makes editing a snap, so you can focus on crafting your content.
ConvertKit has a 98 percent delivery rate and a good reputation with email providers, so your emails are more likely to be delivered to the inbox.
You get access to unlimited forms and pages with every ConverKit account.
With tags and segments, you can simply categorize all of your subscribers from a single list. These allow you to learn more about your audience so that you can give them content that is specifically tailored to their interests.
Whether you’re sending a welcome series to onboard new subscribers, launching a product, or offering a daily email course, you can set it up and let ConvertKit email automation help you get it to the right people.
ConvertKit lets you leverage opt-in forms to grow your community, establish consistent touch points with emails, and nurture your connection with automated sequences.
With ConvertKit’s visual email automation platform, you can send well-timed, targeted content to your subscribers.

Try ConvertKit

8. SendinBlue

Our comprehensive list of the best email marketing platforms is incomplete without SendinBlue. The platform has also been rated as the best marketing automation platform for SMBs.

Even for a novice, SendinBlue makes marketing automation and campaigns simple. When it comes to managing email and SMS marketing campaigns, it is considered one of the top email marketing software.

You can create professional-looking emails by choosing from an email template library or building a new design from scratch. The email service also allows you to personalize the email content by dynamically adding text such as the contact’s name and more.

Customer emails can be easily coordinated amongst team members, conversations can be assigned to one another, and exchanges can be marked as resolved.

SendinBlue allows you to deliver tailored messages, convert abandoned cart users, and target consumers based on purchase behavior, among other things.

The email marketing service helps you create time-sensitive offers for your customer segments and automate this process in a few steps using Sendinblue.

Features & Benefits

By dragging and dropping design blocks in a few clicks, you can create clean, well-designed, and professional newsletters.
The email marketing solution lets you create and target your prospective customers through bespoke forms, contact segmentation, and custom contact fields.
SendinBlue is simple, has a high deliverability rate, and offers excellent customer service via email and phone.
SendinBlue has 150+ integrations with nearly every primary marketing tool available.
The platform provides robust marketing automation that can be enhanced with customized processes. You can select from eight pre-built automation workflow templates to build workflows in minutes.
Its machine learning-powered technology broadcasts your email campaigns to each of your users at the perfect time.
A complete analysis of real-time statistics enhanced open and click-through reports and a heat map can be used to track the performance of each of your campaigns.
You can promote time-sensitive and special events by delivering bulk SMS marketing campaigns to a contact list from your database.

Try SendinBlue

9. HubSpot Email Marketing Tools

Next on our list is Hubspot’s email marketing tools, which help you create, personalize, and optimize your marketing emails.

Hubspot, an email marketing tool, is known for boosting email open and clickthrough rates by automatically creating professionally tailored emails for each recipient on your list.

And since HubSpot CRM powers it, you know the data you’re using to customize your emails is accurate.

You can send out bulk emails that are tested and optimized for every device type.

In addition, HubSpot’s drag-and-drop editor makes it simple to create professional emails in minutes.

Hubspot’s email marketing software also gives you the ability to optimize your email campaigns with A/B tests and reliable analytics.

Features & Benefits

You can create professional email campaigns that look great on every device.
You can quickly get started with one of their goal-based email templates or select from hundreds of free conversion-proven templates in HubSpot’s marketplace.
It lets you customize the layout, calls to action, and branding with a powerful drag-and-drop editor.
The platform automatically personalizes emails based on the subscriber’s lifecycle stage, list membership, or any information in your contact record.
You can also schedule your campaign to show up in each inbox at the optimal time, regardless of time zone.
The email marketing software lets you A/B test different aspects of your email campaigns, like subject lines, which helps get the most open and highest clickthrough.
Using HubSpot’s powerful analytics, you can dive deeper into your data to see who’s engaging with each email and when.

Try HubSpot Email Marketing Tools

10. Klaviyo

Klaviyo is an insanely popular and widely used email marketing platform all over the globe.

Sending the appropriate message at the right time is simple with Klaviyo’s combined SMS + email platform and sophisticated segmentation.

100K+ brands across the world trust Klaviyo to increase revenue and improve retention with email campaigns.

Klaviyo offers hundreds of data-supported templates that help you launch campaigns quickly and efficiently.

The platform also offers one-click integrations with 200+ popular software and eCommerce platforms.

With automated A/B testing, you can test your email, texts, and signup forms to learn the best ways to communicate with your subscribers.

Features & Benefits

Klaviyo seamlessly connects to your online store and other tools with just a few clicks.
By just dragging in a content block, you can send dynamic content based on the surfing habits and interests of your customers.
With Klaviyo’s pre-built behavior-triggered automation, such as the Welcome series, Browse abandonment, Cross-sell, Back-in-stock and price-drop, and Order and shipment updates, you can nurture retention and improve lifetime value (LTV).
You can make use of the subject line generator to write AI-proven subject lines.
You are able to track performance with at-a-glance data visualizations, ready-made and customizable reports, and industry benchmarks.

Try Klaviyo

11. WebEngage

WebEngage is a full-stack customer engagement and retention platform that features a robust customer data platform, personalization engine, omnichannel campaign manager, and an analytics engine.

WebEngage gives its users the ability to do email marketing, SMS marketing, WhatsApp marketing, web push notifications, mobile push notifications, Google remarketing, and Facebook remarketing.

With industry-defining tools like cohorts, funnels, paths, uninstalls, and real-time event analytics, you can gain deeper insights into your customers’ behavioral data and product usage.

Also, with the help of customer and business-triggered events, you can design processes, define rules, choose channels, and launch contextual campaigns at scale.

WebEngage also lets you create a personalized web experience for your customers at scale with customized web pages, notifications, and surveys.

Using WebEngage’s SMS marketing capabilities, you can easily engage offline customers with transactional and time-bound updates via SMS.

Stellar analytics gives you deep insights into your engagement strategies. You can easily track channel performance, campaign efficacy, and product metrics to enhance your campaigns.

Features & Benefits

You can design email campaigns on the go with little to no coding using a simple drag-and-drop editor.
You are able to make your emails more relevant by tailoring and personalizing each email based on customer information, preferences, and user activity.
With an easy Journey Designer, you can automate your email drip campaigns for every stage of the customer journey.
WebEngage ensures good delivery and sender reputation with an extended set of domain best practices and an in-house team of deliverability experts.
To generate tailored email messages, you can simply pull real-time data from the WebEngage Customer Data Platform, your preferred CRM system, recommendation engine, catalog, and so on.
WebEngage’s pre-built integrations make it simple to set up your favorite email service providers (ESPs) or create custom ones with only a few clicks.
WebEngage allows you to use A/B and multivariate testing to test numerous variants of your email messages and gain valuable insights into your customers’ behavior.

Try WebEngage

12. Mad Mimi

Mad Mimi is an email marketing software that is owned and administered by GoDaddy and allows you to design, send, distribute, and track email newsletters online.

Mad Mimi’s ultra-clean UI and professional design approach allow you to create beautiful mobile-friendly emails. You may even save the styles and templates you’ve created.

Its list management functionality handles everything from collecting subscribers’ emails to nurturing them.

Mad Mimi identifies addresses and automatically eliminates duplicates, bounced emails, and unsubscribes so you don’t have to.

The customizable web forms are easy to create and embed to ensure a maximum sign-up rate.

You can also track parameters such as email opens, link clicks, email forwards, unsubscribes, and bounce rate of your email campaigns in real-time.

Features & Benefits

Mad Mimi’s email automation is effective in sending the right emails to the right audience.
The ultra-clean user interface lets you design professional-looking emails.
It’s simple to add or remove contacts from your lists or create a new one.
Mad Mimi’s Web Form is customizable and so easy to install on your website.
The platform offers interactive and engaging reports and tracking.
Mad Mimi’s healthy relationship with ISPs, backed up by the most up-to-date authentication tools, ensures that your promotions reach your subscribers.
The email marketing tool uses SSL to keep your information safe and secure during transactions.

Try Mad Mimi

13. ActiveCampaign

ActiveCampaign provides you with the email marketing, marketing automation, and CRM solutions you need to wow your customers.

The email marketing software provides customized solutions for eCommerce, B2C, and B2B companies.

Using ActiveCampaign, you can create beautiful email marketing campaigns and send personalized newsletters and messages targeted to each contact’s interests.

You may build up a welcome series using email automation, segment your contacts, or utilize simple workflows to automate marketing with the help of solid marketing automation.

Your client data is organized with a CRM that includes email and sales automation.

With the help of engagement tracking, you can respond to queries, recommend products, make sales, or solicit feedback when people are most engaged.

Advanced reporting inside the platform helps you determine what’s working best with your audience and which areas you can improve.

More than 150,000 businesses in more than 170 countries use ActiveCampaign.

ActiveCampaign ensures that your marketing and promotional, sales, and transactional messages are part of a connected customer journey.

Features & Benefits

ActiveCampaign’s drag-and-drop email designer lets you set up beautiful campaigns in minutes.
The email marketing software lets you send out broadcast, triggered, targeted, transactional, and scheduled emails.
With segmentation and dynamic content, it’s simple to personalize your message and send targeted emails to the correct people.
You can personalize your emails based on any contact information you have.
ActiveCampaign integrates with PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, and 870+ other apps.
You can choose from over 125 carefully produced email templates at ActiveCampaign.
By reducing data silos between marketing and sales with individualized and integrated email messages covering the entire customer lifecycle, sales engagement automation combines your marketing and sales engagement strategy.

Try ActiveCampaign

14. Mailjet

Mailjet is an email delivery service created for marketing and developer teams.

It lets you collaborate with your team by inviting them to your account and assigning them specific roles and permissions.

Mailjet is probably the only email solution where marketers and developers can work together in real-time.

If you are a marketer doing email marketing, you can create beautiful and responsive emails using the email builder, easily manage, segment, and grow your audience using the contact management capability, and monitor your results using powerful analytics.

The email marketing company has its own drag-and-drop email builder, ‘Passport’, to help you easily create beautiful, responsive emails.

On the other hand, for developers, Mailjet offers an email API that can be integrated with your current configuration and an SMTP relay that helps in setting up an SMTP server in minutes and sending billions of emails.

Using this email marketing software, one can target specific contacts by segmenting them based on their interests, behavior, and information and send personalized emails to their subscribers.

Pre-built subscription forms can also be used to build your audience and grow your contact list.

Mailjet is also one of Europe’s leading e-mail solutions and is used by 130,000 customers in 150 countries.

Features & Benefits

Doing A/B tests for your campaigns is easy with Mailjet as you can test up to 10 versions of your email.
You get advanced tracking for all your email campaigns, with in-depth analytics reports that are easy to analyze.
With Mailjet’s predefined automated workflow scenarios, you can interact with your customers at the right moment, whether it’s the time they are onboarding, engaging, or taking a particular action.
Mailjet can be integrated with leading third-party tools and software so that you can seamlessly connect your e-commerce platform, CRM, or website.
For example, you can create as many sub-accounts as needed to fit the structure of your company and separate transactional emails from marketing campaigns.
The platform lets you work on your emails as a team in real-time.
Using Mailjet’s predefined automated scenarios, onboard new receivers, interact at key moments, reward actions, and reactivate dormant users in only a few clicks.
Mailjet’s innovative Transactional Email solution provides a powerful package of tools for developers and marketers alike, from generating dynamic, customized, and responsive emails to setting up webhooks.

Try Mailjet

15. Sender

Sender enables you to stay in contact with your customers and grow your business by sending high-converting email campaigns quickly and simply.

100,000+ companies around the globe use the email marketing platform.

Sender allows you to generate and deliver branded emails. Choose from a selection of professionally created templates or create your one-of-a-kind design in minutes with no coding necessary.

The sender is also considered an ideal email marketing solution for e-commerce stores and websites. It empowers store owners to do enterprise-level e-commerce marketing without the complexity.

You can easily send abandoned cart emails, pinpoint the right subscribers with segmentation, add products to your newsletter with Product Wizard, and grow your audience with beautiful pop-ups and forms.

The Sender works with popular content management systems, CRMs, and eCommerce platforms like WordPress, PrestaShop, WooCommerce, Magento, etc.

Features & Benefits

With Sender’s intelligent automation, you can reach your customers at the perfect moment with the ideal content.
High email deliverability with Sender gives you back your peace of mind.
With Sender’s simple drag-and-drop editor, you can create and change newsletter content without knowing HTML.
Advanced email analytics options are available in Sender, allowing you to assess and enhance your email campaigns precisely.
The Sender can be simply integrated with your website, online store, or any other system, and all subscriber data will be instantly synchronized.
The platform also offers plugin support for the most popular content management systems (CMS), such as WordPress, WooCommerce, PrestaShop, etc.
With Sender’s responsive emails, you’ll never have to worry about your email being broken or not readable on different devices, browsers, and email clients.

Try Sender

16. Freshmarketer

Freshmarketer is a comprehensive marketing and automation software created by Freshworks.

You get multi-channel engagement capability using Freshmarketer, be it email, SMS, Whatsapp, and chat.

Recently, Freshmarketer has also introduced its integration with Shopify, so you can now grow your Shopify storefront with multichannel engagement and conversational marketing.

The software helps you build tailored campaigns and optimize them with real-time data for better engagement.

With tailored marketing and support from educational content, Freshmarketer enables you to delight clients and foster closer bonds with them.

Features & Benefits

In order to convert more visitors into leads, Freshmarketer helps you run experiments on your site, improve visitor experiences, and optimize your website for conversions.
You get a complete picture of each consumer, learn about their behaviors, and categorize them based on their interests.
Chatbots may even be set up to interact with visitors and turn them into leads.
To send personalized emails, you can categorize prospects and clients into groups according to their behavioral patterns.
You can engage with customers across multiple channels like email, SMS, WhatsApp, and chat.
You can test your emails on different devices before you send them out to your audience.
Freshmarketer helps you deliver emails to your recipients’ time zones to improve engagement and drive higher conversions.

Try Freshmarketer

17. Omnisend

Omnisend is a powerful yet easy-to-use email and SMS marketing service that is built for nimble eCommerce stores.

The platform is trusted by 70,000+ eCommerce brands for automating their marketing requirements.

It helps you engage your shoppers wherever they are with integrated email and SMS campaigns that can be designed with built-in and 100% customizable templates.

The eCommerce marketing automation tool lets you set pre-built automation. From welcome series and cart recovery to post-purchase campaigns and more, you can get things up and running in minutes.

Using built-in segments that update in real-time, you can target the right people with the right message at the right moment.

Omnisend also lets you segment your audiences based on campaign activity, shopping behavior, and more.

Also, Omnisend integrates with hundreds of e-commerce tools, and you can add it to your store with a single click.

Features & Benefits

The Omnisend template library makes it simple to produce professional, eye-catching emails without having to know how to code. You can quickly tailor the emails to your brand, add goods and dynamic discount coupons, and store them as presets for future campaigns.
The Automations Library at Omnisend has pre-built workflows for every phase of your customer journey, from cart recovery to welcome messages to customer reactivation.
You can use complete contact data to personalize your messages, improve your targeting and increase your conversions.
With customizable, TCPA and GDPR compliant forms, you can capture your visitors’ contact details and much more.
Omnisend’s actionable reporting capabilities make it simple to make data-backed growth decisions, from a bird’s eye view of your aggregate sales and performance indicators to comprehensive campaign and automation reports.
By combining email, SMS, and other channels on a single platform, you can increase your sales potential and create a consistent, omnichannel customer experience.

Try Omnisend

18. Zoho Campaigns

Zoho Campaigns is an email marketing software developed by Zoho.

Zoho is known for its powerful and advanced cloud software suite and SaaS applications for businesses.

You can quickly and efficiently create, send, share, and track email campaigns using Zoho Campaigns.

Your subscribers can be imported into Zoho Campaigns from a variety of sources, including Zoho CRM, Eventbrite, and G Suite, so you can start communicating with them right away.

You can even connect your e-commerce store with Zoho Campaigns and send purchase follow-ups to increase sales, trigger abandoned cart messages for unfinished purchases, and inform customers about your store’s promotional discounts.

Zoho also offers a mobile app so you can manage your email campaigns on the go.

Features & Benefits

You can send personalized emails using a simple drag-and-drop editor that lets you dynamically change your email’s content, images, and CTAs.
The platform also enables you to connect with your recipients through every email by using interactive elements like polls, surveys, attachments, GIFs, images, videos, and reply tracking.
To create a beautiful newsletter, you can select a template from Zoho’s portfolio, import your own HTML designs, or alter default layouts to match your brand look.
All you need to do is specify the conditions; automation will take care of the rest, whether you’re sending an onboarding, lead-nurturing, or customer-engagement email series.
With Zoho’s drag-and-drop email workflows, you can create your own triggers and action elements and carry out a variety of tasks, such as sending welcome emails to contacts and adding the most active ones to your CRM.
By setting up automatic sales and promotional emails, purchase follow-ups, feedback messages, abandoned cart triggers, and other features, you can manage your online business within Zoho Campaigns.
Additionally, you can keep tabs on the effectiveness of your campaigns with the use of user-friendly statistics that display the number of clicks, opens, unsubscribes, bounces, and shares your campaigns have gotten.

Try Zoho Campaigns

19. Moosend

Next on our list of the best email marketing tools is Moosend.

It’s one of the fastest email marketing platforms, trusted by thousands of successful brands like Vogue, WWF, etc.

Moosend helps your business deliver potent emails that get opened and clicked every time.

The advanced automation features offered by the platform help simplify your marketing tasks and save you a lot of time.

When building landing pages, you can move, crop, resize, group, add, and change anything you want using Moosend’s drag and drop landing page builder.

With Moosend’s feature-rich form editor, you can grow your email list around the clock, collect vital data quickly, and publish your forms across all web platforms.

Moosend can be integrated with any e-commerce platform, website, or CRM, regardless of your subscription plan.

Features & Benefits

Moosend offers an easy-to-use drag & drop editor, enabling you to create professional newsletters and email campaigns that look good on any device.
You can choose from hundreds of up-to-date email marketing templates.
You get access to high-converting automation workflows like a reminder, user onboarding, abandoned cart, lead scoring, VIP offers, etc.
With subscriber custom fields, you can customize your emails subtly and beautifully, displaying information relevant to each receiver.
With Moosend’s deep behavioral analytics, you can learn everything there is to know about your subscribers and make educated decisions to improve your email presence.
The platform helps you track opens, clicks, social shares, and unsubscribes in real-time.

Try Moosend

20. Drip

Drip is an email marketing service that provides email and SMS marketing for eCommerce brands.

Using Drip, you can run sophisticated multi-channel marketing campaigns that are proven to increase sales, and you don’t even need to know how to code.

You can engage your customers with automated campaigns that span email, SMS, social media, and onsite pop-ups, all from one platform.

Drip easily integrates your customer data from eCommerce platforms like Shopify, WooCommerce, and BigCommerce.

Drip’s robust segmentation allows you to automatically target consumers with content that is highly relevant and wholly customized, whether you’re trying to re-engage former customers or onboard new ones.

30,000+ marketers currently use the email platform with 99% customer support satisfaction.

Drip is a comprehensive email marketing tool that is easy to use and packs a ton of powerful marketing automation.

Features & Benefits

You can easily craft on-brand emails by choosing from a library of pre-built email templates and customizing it through the point-and-click visual editor.
The automated workflow lets you send our welcome series and abandoned cart emails to post-purchase campaigns.
Drip’s email segmentation and personalization features help you improve engagement, conversions, and client retention.
You can split-test right inside your automated workflows, add discounts in a welcome series, or test a subject line.
Drip makes it simple to add SMS to your eCommerce marketing strategy. You can increase your income streams, cultivate VIP audiences, and drive flash sales using Drip SMS in only a few clicks.
Drip segments update in real-time, allowing you to target all of your clients at the right moment precisely.
Drip leverages your store’s data to personalize content for each consumer, detect crucial activities, and engage them with perfectly timed communications.

Try Drip

21. Sendlane

Sendlane is another effective email marketing service that provides email and SMS marketing automation for eCommerce. It is a behavior-based email automation software that is perfect for designing 1-on-1 interactions.

It helps you create beautiful email marketing campaigns and newsletters for your subscribers.

With Sendlane’s marketing automation, you can tag and webhook your subscribers based on their behavior and the data collected.

You can also track the performance of your latest email campaign or an ongoing one and calculate exactly how many leads you attracted with each one.

Plus, the real-time tracking of this email marketing tool lets you track everything from the unique visitors, opens, and location of the email reader.

Sendlane, with its data-driven email automation, micro-segmentation, and micro-targeting, enables subscribers to send highly targeted and personalized emails.

It also features an easy-to-use drag-and-drop email editor to help you create beautiful and professional-looking emails.

Features & Benefits

With Sendlane, you can give customers a dynamic shopping cart abandonment experience that connects across your email, SMS, and social advertising to help you recover every sale on autopilot.
With Sendlane, you can now give tailored product suggestions to your customers in real-time based on their website browsing patterns, purchase behavior, and email engagement.
Email Retargeting is on point with automatically deployable emails based on subscribers’ activity.
Sendlane tracks your entire customer journey, pulling in all the data you need to segment, automate, and personalize your customer communications from day one, turning that first-time visitor into a lifetime customer.
Deep data integrations with eCommerce platforms like Shopify, Shopify Plus, WooCommerce, Clickbank, and MIVA help absorb all of the necessary data and make it easy to understand, so you can write customer-focused emails that generate revenue.

Try Sendlane

22. Campaign Monitor

Campaign Monitor is a powerful email marketing software that gives you everything you need to design professional email campaigns that help grow your business.

You can create beautiful and eye-catching responsive email newsletters using an easy-to-use drag-and-drop email builder, or you can also pick from hundreds of professionally-designed templates.

The email marketing tool has a unique visual journey designer that creates and sends personalized, timely emails to keep your subscribers engaged.

Campaign Monitor uses data to hyper-segment subscribers and sends the right email to the right person at the right time.

Email signups can also be created with ease without you requiring professional designing skills.

Campaign Monitor connects seamlessly with hundreds of business apps and integrations, so you can easily connect your e-commerce store, CRM, or website.

Features & Benefits

You can customize any template or design to showcase your brand using the simple yet powerful drag-and-drop email builder with no coding required.
Seamlessly connect your eCommerce platform, CRM, or website with hundreds of Campaign Monitor integrations.
Campaign Monitor gives you a suite of analytic tools to view the performance of your overall email marketing program.
You can drive revenue and engage with your audience on a personal level with email marketing automation.
The platform helps you increase your email engagement by utilizing the customer data you already have to build hyper-targeted segments and send highly personalized emails that are tailored to their individual interests.
Campaign Monitor’s SMS marketing platform makes it easy to send powerful text campaigns with confidence, right from the get-go.

Try Campaign Monitor

23. Ascend by Wix

One of the world’s most popular website builders has its own email marketing service.

With Wix Ascend, small businesses can create, send, and share beautiful professional newsletters, invitations, sales promotions, and product updates that are optimized for every screen size.

The intuitive and user-friendly email editor helps you create beautiful, mobile-optimized emails in minutes. You can start from scratch or customize one of Ascend’s designer-made email marketing templates that are built to convert.

The Wix email marketing software integrates your contacts and segments them in order to send precisely targeted and customized emails to the subscribers.

You can even send emails across social media or turn them into Facebook ads.

According to the company, you can get up to 7 times more site traffic using Wix email marketing campaigns.

Features & Benefits

You get access to a growing collection of designer-made professional templates that are created for every occasion.
With integrated analytics that show your delivery rate, open rate, and clicks, you can track the progress of your email campaign in real-time.
Split testing can help you figure out which content produces the greatest results so you can improve future email marketing efforts.
You can easily create precisely timed automated email campaigns to update customers about everything from upcoming events to online shopping promotions. Also, to enhance open rates and engagement, use dynamic values to personalize emails using your contacts’ names.
Using Wix’s form builder, convert visitors into leads and collect contact information, comments, and payments.

Try Ascend

24. Elastic Email

Elastic Email is one of the most cost-effective and reliable email delivery platforms and is an ideal choice for small businesses.

It provides you with all the marketing tools required to execute effective marketing campaigns and keep your contacts connected.

The 24/7 customer support is there to help you whenever you feel stuck.

Elastic Email offers an easy-to-use email designer that lets you design attractive, professional-looking emails.

The platform also promises high deliverability and reliability of your emails.

The cutting-edge email marketing automation platform from Elastic Email will help in creating completely automated campaigns based on your audience’s real-time behaviors.

It lets you seamlessly connect and send emails via HTTP API and SMTP.

The powerful segmentation of this email marketing software lets you thoughtfully create groups of contacts using specific parameters. This way, you’re able to personalize and tailor content for your subscribers.

Features & Benefits

The email marketing platform helps you customize every aspect of your email sending, to provide your audience with the content they want when they want it.
With advanced scheduling options, you are able to create welcome emails, respond to user actions, and schedule your emails to make the most of every campaign.
Email automation lets you set up advanced automation scenarios, visualize your plan, create different rules for different flows, and find triggers that fit your strategy.
Elastic Email’s detailed statistics and reports help you analyze and improve your campaigns.
Without any difficulty, you can generate valuable leads and establish a list of confirmed, double-opted-in, and privacy-law compliant contacts.
The Elastic Email marketing platform lets you create unlimited web forms designed to help you grow your audience in a reliable and GDPR-compliant way.
This email marketing tool will let you sort and segment your leads as well as manage any number of subscribers with ease.
With autoresponders and drip campaigns, you can reach people anytime and anywhere.

Try Elastic Email

25. Pabbly

Pabbly is an online marketing and sales software that offers various business applications like form creation, email marketing, billing, and automation, all under just one single price.

The Pabbly Email Marketing tool is used and trusted by 27,000 businesses around the world.

Pabbly Plus is a comprehensive business management bundle that takes care of all your sales and marketing needs while saving you money by eliminating the need to use numerous software programs.

Sending emails with Pabbly Email Marketing is also a lot more affordable than other email marketing services on the market.

Pabbly also offers an email verification service that ensures your emails are delivered to real humans and not bots.

Features & Benefits

You can build mobile response email newsletters with advanced customization possibilities using Pabbly’s easy-to-use drag-and-drop email editor.
With Pabbly Connect, you can create automated workflows and transfer the data between the applications.
In order to deliver your emails with the highest deliverability rate, you can use Pabbly’s inbuilt SMTP or integrate with 50+ SMTPs.
Marketing automation helps you automatically deliver email on a pre-set schedule in order to engage your subscribers better.
You can also easily import emails to your list within Pabbly Email Marketing.
The Pabbly form builder comes packed with a lot of useful features.
You also get access to advanced marketing automation that integrates with 300+ applications like Calendly and more.

Try Pabbly

26. Ontraport

Ontraport is a “business automation software for entrepreneurs, solopreneurs, and small businesses” that incorporates tools like CRM, marketing automation, ECommerce, and reporting. It is far more than just an email marketing tool.

You can keep track of your prospects and customers using its CRM and sales software. Also, you can discover hot leads visually with a powerful pipeline view of the business.

Ontraport also offers you powerful marketing automation to help you automate and scale any sales or marketing process to give each customer a personal journey, at scale and on autopilot.

Ontraport also has 15 years of experience managing and improving email deliverability for some of the biggest email programs in the industry.

You can easily build your online courses and customer portals, and sync them with your member emails, subscription payment system, and more, without integrations.

Features & Benefits

Advanced lead source tracking helps you know what’s attracting people and prompting them to buy.
SPF, DKIM, and custom sending domains are available at every service level.
Ontraport’s integration with 250OK allows you to send seed list tests to measure your standing and track your progress with the various inbox providers.
You can even use third-party SMTP like SendGrid with Ontraport.
Instead of using a separate analytics dashboard, you can view your email metrics directly on your automated campaign map, allowing you to quickly understand how each email in the series performed.
Your prospects and customers can respond to your texts, and you can trigger automation based on keywords to send resources, reminder texts, or anything else you can think of.

Try Ontraport

27. iContact

iContact is an email marketing service built for small businesses.

Its easy-to-use tools help you grow your audience, design beautiful emails, personalize your messages, and automate your communications.

You get access to features like bulk email campaigns, scheduled emails, email automation, re-engagement emails, email autoresponders, triggered emails, and more.

iContact is used by over 25,000 small businesses as their primary email marketing software.

You can connect 100+ apps and software to iContact, sync your contacts, update lists, automate campaigns, and enrich your data.

With iContact, you also get access to detailed and powerful reporting on your campaign performance, subscriber growth, and landing page engagement.

Features & Benefits

iContact offers tools to help you market your business, grow your subscriber lists, and engage with your audience effectively and easily.
Without writing a single line of code, you can create and send stunning emails with responsive templates that look amazing on any screen.
Using simple automation and personalization tools, you can send relevant and tailored messages to your audience at the appropriate time.
With unlimited free responsive forms that are tailored to your business, you can quickly begin generating prospects, leads, and subscribers from your website and landing pages.
Also, you can grow your audience with custom subscription forms that you can embed anywhere, share on social media, or connect to your landing pages.

Try iContact

28. Benchmark Email

Benchmark Email is an easy-to-use email marketing platform for anyone who wants to send tailored emails to a large number of people.

All emails are mobile responsive, easily branded, and can be quickly created using email templates.

You can choose from a wide variety of email templates that are crafted for almost every occasion, be it an announcement, birthday, anniversary, eCommerce, holiday, invitation, event, monthly newsletter, non-profit, promo, restaurants, retail, sales & marketing, or software & technology.

It’s also very easy to add contacts to Benchmark Email from your favorite platforms.

Benchmark’s array of email marketing tools assures you’ll stand out in the inbox, whether you’re an HTML expert or a newbie to email marketing.

You can test everything from the subject line to the delivery timing using Benchmark’s sophisticated A/B testing capabilities to ensure your emails are getting the best results every time.

Features & Benefits

The platform offers pre-built email templates for any occasion.
Benchmark Email offers an intuitive drag & drop email builder that gives you the ability to customize the colors according to your brand, fonts, logos, edit photos, and send RSS emails.
AB Testing, Inbox Checker, and Reporting features help you create better campaigns by understanding how subscribers interact with your emails.
You can automate email marketing campaigns like welcome series, abandoned cart, and follow-up series.
Benchmark’s Inbox Checker allows you to view your email in different email environments before sending it.
The email marketing company provides integration with 1500+ services.

Try Benchmark Email

29. Flodesk

Flodesk is a new email marketing service provider that’s built for creators, by creators.

It allows you to design and deliver marketing emails that are consistent with your brand, as well as develop effective email automation and opt-in forms for list growth.

The platform offers an intuitive email builder that focuses on design and aesthetics.

You can easily connect your favorite apps through Zapier, or you can even integrate directly with Shopify.

With Flodesk, you can automatically resend an email to subscribers who didn’t open it a day after your initial send.

You also get access to unlimited full-page forms that you can use as landing pages to grow your email list.

Features & Benefits

The platforms help you design beautiful-looking emails that look great on any device.
You get access to a collection of pre-built templates that can be used to speed up the email designing process.
Flodesk offers you one of the world’s most intuitive email builders.
You can also create fully responsive forms inside Flodesk in order to grow your list and stay on-brand.
The email marketing service enables seamless integration with third-party apps.
You can create powerful email marketing automation and workflows in seconds.

Try Flodesk

30. Keap (formerly Infusionsoft)

Keap is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce.

The company offers powerful and intelligent email marketing for entrepreneurs.

Through smart segmentation in Keap, you are able to trigger automated and personalized nurture series for your subscribers.

You can connect to over 4,000 apps with Keap’s Zapier integration.

With Keap, you can simply send SMS and email follow-ups to prospective customers as soon as they submit a form on your website or social media account.

Customer experience optimization and efficient day-to-day management are made possible by Keap’s client management software for small businesses, which is powered by sales and marketing automation.

Features & Benefits

You are able to quickly tag and segment contacts to trigger automation that is personalized based on client data and activity.
Keap’s robust CRM, lead capture blueprints, landing page templates, and appointment setup allow you to collect leads consistently and easily.
You can sync contacts and trigger automation with native integrations for Gmail, PayPal, Quickbooks, and more.
At-a-glance reports can be easily accessed for A/B testing, reporting, and analytics data.
Automations that are triggered by each client’s activities enable you to send the appropriate message to the appropriate clients at the appropriate time.
You can improve the perception of your brand with attractive, cutting-edge templates that are simple to use and assist you in producing captivating marketing newsletters and broadcasts.

Try Keap

31. Adobe Marketo Engage

Marketo Engage is a customer experience management software developed by Adobe.

The tool offers functionalities like marketing automation, account-based marketing, lead management, email marketing, and multi-touch attribution.

From acquisition to advocacy, Adobe Marketo Engage gives marketers the complete tool kit to deliver winning lead-based and account-based marketing.

With Marketo Engage’s cross-channel marketing automation that uses customer-triggered events, you can continue the conversation with your customers both online and offline, including email, social and paid media, SMS, and events.

The software also lets you automate nurture streams with content based on persona and buying stage.

Features & Benefits

You can create emails for any device using the visual editor and responsive templates.
To personalize online experiences, landing pages, emails, and more, Marketo Engage combines detailed profiles, real-time behavioral and demographic data, and AI capability.
You get access to tools like Sales Connect, which runs marketing data right into your CRM, and other advanced lead generation tools.
With advanced journey and marketing analytics and multi-touch attribution tools, you get a holistic picture of the entire customer journey.
To enhance customization and convenience, use triggered emails, predictive content, and A/B/n testing to examine detailed findings on a simple dashboard.

Try Marketo Engage

32. Kartra

Kartra is an all-in-one marketing platform that offers features like checkouts, pages, leads, funnels & campaigns, email, memberships, surveys & quizzes, videos, helpdesks, calendars, forms, affiliates, agency, marketplace, integrations, and more.

Karta Email comes with capabilities like behavior-based automation, intelligent split testing, emails and SMSs, multi-trigger rules, tags, lists, sequences, etc.

You can simply drag and drop, copy, paste, and type to customize your emails in seconds.

Using its powerful IF and THEN automation system, Kartra follows up with your customers for you, based on whether or not they open your emails, whether they click on a link, whether they are subscribed to a certain list, whether they carry a certain tag, or whether they have purchased a certain product, etc.

Features & Benefits

Kartra lets you turn on a host of automation based on your recipients’ behaviors.
You can track conversions while split-testing the body and subject lines of your emails, then switch to the version that converts the best.
In order to create the email campaigns, you can choose from a variety of beautiful, expertly designed themes and elements, such as testimonials, testimonial sections, content blocks, countdown clocks, video thumbnails, and more.
You can create effective marketing funnels of any size using Kartra’s Sequence Builder, from the smallest to the largest.
Kartra allows you to define unlimited rules to trigger a sequence for any particular lead.

Try Kartra

33. Campaigner

Campaigner is another multi-channel marketing automation software that helps small businesses and e-commerce stores grow with the help of its advanced marketing automation.

You can improve your campaign’s performance, deliverability, email engagement, and ROI with Campaigner’s list verification tool, Reputation Defender.

Campaigner lets you create an entire customer journey with the help of marketing automation, intuitive reporting, and powerful personalization.

Currently, over 120,000 businesses use Campaigner for their email marketing requirements.

To properly discover which niche is your most profitable market, you can create robust and thorough segments from your subscriber base using data from your campaigns, purchase history, conversion metrics, geographical data, or your custom fields.

Campaigner for eCommerce comes with a suite of features specifically designed to help you drive up sales, bring back lost customers, and cultivate repeat buyers.

Features & Benefits

An easy-to-use automation workflow builder can be used to create customized customer journeys.
You can personalize your communication with your audience using meaningful, contextual data and dynamic content using the personalization feature.
The best-in-class reporting, data analysis, and real-time metrics give you all the insights you could want.
You can quickly monitor which subscribers, segments, or custom audience attributes convert better and how much revenue your efforts are making you.
Campaigner also enables you to run multi-level tests on anything from preheader texts and subject lines to email design, copy, time of send, and even the from-name.
You can seamlessly connect your favorite apps and e-commerce stores with intuitive and powerful Campaigner workflows to generate more bottom-line conversions and revenue.

Try Campaigner

34. User.com

User.com is a marketing and sales automation software that also features a powerful email marketing service to automate your email campaigns.

It helps you send individualized emails to your subscribers by making use of defined snippet tags.

The platform also offers omnichannel communication that lets you reach out to unique visitors.

User.com primarily focuses on automation to the extent that you can effortlessly transform repetitive tasks into easy automation and make time for important things.

It offers a huge, ready-to-use library of customizable templates that can be quickly implemented and integrate automation patterns for reputable tasks.

Features & Benefits

Using their automation module, you can send the right email to the right receiver at the right moment.
You get access to an easy-to-use drag-and-drop editor that lets you design beautiful emails and dynamic popups.
You can send personalized emails to your audience with the help of defined snipped tags.
Since you have all the information on your users’ behavior in one place, you can plan your agenda and set up future promos.
Using a real-time analytics module, you are able to track open rates, click-through rates, and unsubscribes.
If you have your own SMTP, you can connect it with User.com and send emails via their application.
With the help of A/B tests, you can send different versions of your email messages and analyze their effectiveness.
Additionally, you can link your Gmail account to User.com and see all of the emails you get from prospects directly from their profile timelines.

Try User.com

35. EngageBay

EngageBay is an all-in-one CRM, marketing, sales, and support software that also offers the most comprehensive solution for your business.

The company provides CRM software, marketing automation, helpdesk software, and live chat software.

Inside marketing automation, you get access to a comprehensive set of marketing tools, including email marketing, marketing automation, email template builder, landing page builder, lead generation tools, Social Suite, and more.

EngageBay’s email marketing software offers proven solutions like rich text formatting, landing page builder, email marketing templates, free email automation, and more, and is currently used by over 46,000 customers worldwide.

Engagebay also provides an easy option to track your campaign performance.

Features & Benefits

Designing emails is a cakewalk as you can choose from a wide array of email marketing templates, use pre-designed templates or personalize one as per your requirements.
The drag-and-drop email builder with a simple interface helps you create a template that suits your business needs, and also, with the text editor coupled with design elements, you can seamlessly integrate images and social share buttons into design blocks.
You can segment and target your subscriber lists based on a wide range of filters, ranging from country, created date, and source, to tags, and a lot more.
EngageBay helps you personalize your emails by adding your contacts’ attributes to the emails, giving them a personal touch.
With its rich text formatting, EngageBay helps you create attractive email templates. This increases the email’s content readability and increases clickthrough rates.

Try EngageBay

36. SendX

Next on our list of the best email marketing tools is SendX. It is a powerful email marketing solution designed by SendWorks to help you send customized campaigns, build an email list, and automate your marketing efforts.

SendX is one of the few email marketing companies out there that supports industries like cryptocurrency and blockchain, gambling, cannabis, supplements, affiliate marketing, and many others.

From the most basic newsletter to the most advanced marketing systems, SendX provides a comprehensive range of tools to assist you in creating beautiful emails and efficiently sending them to your audience.

Delivering onboarding emails, RSS updates from your site or even an anniversary campaign to thank your faithful customers are all possible with SendX.

You can even resend email campaigns to non-openers with a single click by changing the subject line, as it helps increase your open rate.

Features & Benefits

You can bulk import your contacts from a CSV file for free.
You can quickly add photos, text, and HTML to your landing page using the SendX content editor.
Building newsletters, promotions, and automation are really simple using SendX’s Drag-and-Drop editor. You can get started by choosing from a library of over 1,500 pre-made email templates.
Tagging and segmentation make it easy to organize your list based on any attributes, including contact behaviors and custom properties.
SendX offers you adaptable, no-code alternatives if you need to cleanse your list or maintain an ongoing relationship with a third-party app.
You can conduct experiments using SendX to continuously improve your ROI and engagement numbers.
SendX integrates via API with Amazon, CRM, Zappier, and many other 3rd party services.

Try SendX

37. Ortto (formerly Autopilot)

Ortto, which was earlier known as Autopilot, is a customer data platform that focuses on marketing automation, email marketing, lead management, and multi-channel marketing solutions that prioritize visual representation of customer data.

Ortto is primarily built keeping in mind the needs of a SaaS business.

To help you build your SaaS business, Ortto combines a customer data platform, customer journey marketing, and customer journey analytics.

Ortto’s email marketing software helps you track results with advanced analytics, create beautiful branded emails with ease, and increase open rates with Ortto AI.

It also lets you acquire fresh leads through your website, app, or blog, and nurture them with tailored communications.

Features & Benefits

You can educate new subscribers, allocate leads, arrange appointments, and follow up on sales leads, which are all tasks that may be automated.
With Ortto, you get instant access to simplified business intelligence, reporting, and dashboards with built-in revenue attribution.
With built-in multi-touch revenue attribution, you can see the specific orders, revenue, or MRR attributed to each email you send.
With complete support for liquid and a powerful data model for dynamic content, you can easily dynamically insert goods from abandoned carts or input subscription details, bringing email customization to a whole new level.
You can easily create segments to A/B test email subject lines, content, and more across the entire customer journey.
A drag-and-drop editor makes it simple to create pixel-perfect graphics. Ortto makes sure that every email is responsive and mobile-friendly.
Ortto also lets you set up Playbooks to automate messages depending on customer activities or automate email marketing campaigns with time-zone-based delivery.

Try Ortto

38. EmailOctopus

EmailOctopus is an Amazon SES-based email marketing software that promises a high deliverability rate and advanced marketing capabilities.

It sends emails through Amazon’s Simple Email Service (SES), which makes it an affordable email marketing tool for small businesses.

You can send unlimited emails from an unlimited number of email addresses by connecting your EmailOctopus with your SES account.

EmailOctopus offers simple yet powerful automation for your email campaigns, which ensures timely emails to the right audience.

It integrates with over 500 third-party products and services.

A set of beautiful responsive templates enables you to create professional-looking emails and newsletters that look great on any device.

The email marketing service also provides real-time analytics on your campaigns. You get in-depth data on campaigns’ performance, including data like link clicks, opens, bounces, and unsubscribes.

Over 54,000 companies and organizations use EmailOctopus.

Features & Benefits

It’s easy to use, quick to master, and comes at an affordable price.
You can easily create email sequences to engage your subscribers from the minute they join your list.
You are able to build beautiful emails either by starting with a pre-designed template and customizing it with the easy-to-use email editor or building your own designs from scratch.
You may segment your subscribers into target audiences using data and insights. It also allows you to tag contacts in order to keep your data organized and send highly targeted emails in order to increase engagement.
EmailOctopus helps you keep track of your open, click, and bounce rates with straightforward campaign reporting.
The platform also enables you to integrate with your favorite apps like Shopify, Gravity Forms, and Squarespace to directly import new subscribers into EmailOctopus.

Try EmailOctopus

39. Vertical Response

Vertical Response is another great email marketing software that is built for marketing automation and lets you create, send, and track emails. It provides you with all the powerful tools you need to build a successful email marketing campaign.

With its easy-to-use editor, you can create professional-looking emails in minutes or can even choose from a variety of beautiful templates.

The ability to automate follow-up emails with this email marketing software, helps you reach up to 40% more of your audience.

Vertical Response automatically delivers the right message to the right person at the right time based on customers’ interactions with your previous emails.

You can even direct your visitors to a custom landing page that is built using one of the page templates.

The platform also helps you build your email list and boost engagement with powerful, customized pop-up forms.

Using its latest REST API, you can easily integrate Vertical Response’s marketing capabilities into your workflow.

Vertical Response’s landing page builder enables you to build attractive stand-alone web pages that convert better and are optimized to increase sales.

Features & Benefits

The easy-to-use editor helps you create a professional-looking email. You can start by choosing a template and customizing it based on the type of email you want to send. You’ll have a responsive email campaign ready to send in minutes, with no coding or design experience needed.
With the help of automated follow-up emails, you can send an automatic follow-up email to those subscribers that missed your first message. Simply create a new subject line and determine when you want the email re-sent.
Vertical Response’s autoresponder and email series let you automate a campaign to welcome new subscribers, nurture relationships, keep engagement levels high, and meet your unique business needs.
Using advanced reporting, you get deep insights into how your subscribers open your email campaigns, where they click, which devices they use, where they are located, and more.
With A/B testing, you can get to know what resonates with your subscribers and get more open rates.
It also offers Test Kit’s easy-to-use inbox preview, subject line preview, and link checker to ensure your emails look professional and attractive on any screen.
You can easily design and distribute mobile-friendly surveys in minutes, and get customer insights in real-time.
There are many additional features as well, including Pop-Ups, Form Builder, Contact Management, Publish to Web, Custom-Branded Emails, and more.
The email marketing tool can be integrated with all major third-party software and tools.

Try Vertical Response

40. Emercury

The next entry on our email platform list is Emercury. It’s an email marketing platform built for marketers by marketers.

You can easily create customer journeys that engage your subscribers and convert new leads for your business.

The platform also promises a high deliverability rate by delivering your emails at the right moment every time.

You can work with their delivery management team to get insight into your delivery metrics and to get a customized ramp-up schedule just to fit your needs and your subscriber engagement rate.

With Emercury, you can reach your entire audience by setting up a broadcast message with the help of an easy-to-use HTML editor and a drag-and-drop template editor.

You can even segment your subscribers based on engagement metrics and send personalized messages to each customer.

The company also provides a premier customer success team for backend support and assistance.

Features & Benefits

With the cutting-edge tracking and management feature that Emercury provides, you can send customized emails in bulk to your lists while managing them efficiently.
Using AutoResponder, you can send a welcome email, deliver lead magnets instantly, or send a quick response based on a triggered action.
By creating a customized sequence of emails that nurture your leads using the Journey Builder, you can automate your sending and follow-up.
You can create responsive emails with a real-time drag-and-drop template.
You get access to marketing tools such as A/B testing, Drip Campaigns, a WYSIWYG editor, robust analysis, and more.
Emercury offers an intuitive and innovative interface that is easy to use and quite robust to work with comfort.
The easy-to-use form-builder gives you what you need to design a form with customizable fields.
You can connect the form-builder sign-up forms, 3rd party forms, or lead magnets directly to the Journey Builder.
The platform enables you to group your audience into segments based on almost any factor and then craft personalized and relevant emails for your list.
You also get real-time alerts on URL blacklisting, deferrals, content blocking, and DKIM, or SPF, failures to work.

Try Emercury

Conclusion – Best Email Marketing Service

Whether you’re a new marketer or have been in this field for a while now, all these email marketing software are easy to set up.

These email marketing services get a lot of tasks done on automation and you don’t have to invest your time actively. This is what makes them more lucrative.

It is more important to choose a marketing software that caters to the needs of your business and fits in your budget, rather than going for the one that is insanely popular among marketers.

So these were the 40 best email marketing services that small or big businesses can use in 2022.

It’s a wrap then. Will see you in the next post.

Till then, if you find the information helpful, you can share it with your friends and family or anyone who needs to check this out.

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Is there any other email marketing tool that you use and is missing from our list, then please tell us in the comment section below, and we shall add it to our list of the Best Email Marketing Software?

So which is your favorite Email Marketing Company? Tell us in the comment section.